Apple to Cut iPhone 3GS Price to Free With Next Update?
As its entry-level iPhone strategy, Apple is expected to cut iPhone 3GS to $0 (on contract, $399 unsubsidized) in conjunction with iPhone 5 launch (we continue to expect it in September). This approach is intended to target mid-market smartphone buyers and counter Android's mid-market expansion. We expect iPhone 5 to launch at $199/$299 ($599/$699 unsubsidized), and Apple to drop iPhone 4 pricing to $99 ($499 unsubsidized).
The claimed $399 price point for the unsubsidized iPhone 3GS is a bit higher than other reports have been hinting at, with the analyst report from earlier this week suggesting that Apple would try to come in at $349 for its cheaper iPhone.
Earlier reports had claimed that Apple was working on a smaller iPhone form factor that could allow the company to offer the device for as little as $200 unsubsidized. But while some rumblings of a new, smaller iPhone option for this year continue to float around, Abramsky believes that the "baby iPhone" will not be released until 2012, in part to fully take advantage of iCloud leverage that may not be possible as the service debuts.

BGR reports that Microsoft is planning to launch Office for iOS in November this year, with the source claiming first-hand knowledge of the software running on an iPad. With the app's splash...
The Palo Alto Online has unearthed plans for a new glass-enclosed retail store going in near the current Stanford mini-store at the Stanford Shopping Center in Palo Alto, CA.
The store will have...
Earlier this week, Apple CEO Tim Cook met with his counterpart from Samsung, Choi Gee-sung, as part of court-mediated talks seeking to find common ground in the ongoing patent battles between the two...
BBC reports that Apple's design chief Jonathan Ive was knighted today in Buckingham Palace, with Princess Anne performing the honors. Ive's knighthood was announced in December, but the...
Studies of "brand value" are always difficult to compare, as widely differing methodologies used by those measuring such data yield markedly different results. But tracking year-to-year...