Shot on iPhone

Apple has shared a behind-the-scenes look at the video production of its recent "Scary Fast" M3 MacBook Pro event, which was shot entirely on iPhone 15 Pro Max and edited on Mac. Titled "Behind the Scenes: An Apple Event" and running two minutes and 16 seconds, the video shared on YouTube reveals how footage was captured using multiple iPhone 15 Pro Max devices, with the production team...

Apple today shared a "Shot on iPhone 15 Pro" ad starring singer Olivia Rodrigo on its YouTube channel in Canada. The video provides a brief behind-the-scenes look at a music video that Rodrigo and her team shot entirely on the iPhone 15 Pro. Apple first shared the behind-the-scenes video on YouTube in the U.S. last month, but it is currently unlisted. The music video is for Rodrigo's song...

Apple today shared a new video in a new "Made on iPhone" series that features an adorable puppy that has a prosthesis. Chip was born with limb deformities, and he needed to have two of his legs amputated. The prosthesis that Chip uses was created by 3DPets, a small business that designs pet prosthetics using the LiDAR Scanner and TrueDepth camera on the iPhone 14 Pro. 3DPets walks through...

Apple has shared a new action-packed film called "Huracán Ramírez vs. La Piñata Enchilada" on its YouTube channel as part of its Shot on iPhone series. The 13-minute video, filmed by acclaimed director couple Tania Verduzco and Adrián Pérez, also known as "Los Pérez," was shot entirely on the iPhone 14 Pro with the use of additional accessories and software. The film retells the fortunes of...

Apple this week shared a new action-packed video called "The Great Escape" on its YouTube channel in Turkey. The video, set in Istanbul's historic Grand Bazaar, was shot entirely on the iPhone 14 Pro with the use of additional accessories and software. "The Great Escape" has received over three million views on YouTube since being uploaded on Sunday, showing the continued popularity of...

Apple today continued with its ongoing "Shot on iPhone" series, sharing a 30-minute film from Indian film director Vishal Bhardwaj. The movie was shot entirely on Apple's latest flagship smartphone, the iPhone 14 Pro. The short film, called "Fursat," is described as a "magical story about a man so obsessed with controlling the future that he risks losing what he holds most precious in the...

Apple recently shared a short documentary film about Singapore's hawker food culture that was shot entirely on the iPhone 13 Pro. The video revolves around two food stalls competing over chicken rice, a popular dish at open-air food courts known as hawker centres in Singapore. The documentary showcases iPhone 13 Pro camera features such as Cinematic mode and time-lapse video. "Big...

Apple today unveiled the 10 winning photos from the Shot on iPhone Macro Challenge that the company launched earlier this year. "Strawberry in Soda" by Ashley Lee, from San Francisco, U.S.A. Entrants were able to submit unedited macro photos shot on the iPhone 13 Pro and ‌iPhone 13‌ Pro Max straight from the camera, but photos edited through Apple's Photos app or third-party software were...

Apple today shared a short movie called "Life is But a Dream," which was created by South Korean film director Park Chan-wook, who is known for "Oldboy," "The Handmaiden," "Lady Vengeance," and more. The 21 minute film was commissioned by Apple, and it tells the story of an undertaker who needs wood to build a coffin for the savior of his village. He digs up an abandoned grave, awakening the ...

Apple today shared a short film called "The Comeback," which has been released in celebration of Chinese New Year. Created by director Zhang Meng, the video kicks off the Year of the Tiger with the story of a father, a son, and a forgotten village with an "out-of-this-world dream." The 23 minute film was shot using the latest iPhone (which is the iPhone 13 Pro) like all of the videos in...

Apple has debuted three new "Shot on iPhone" ads highlighting the camera capabilities of the iPhone 13 Pro, with each of them focusing on a specific feature in a humorously dramatic way. In "Detectives," a pair of detectives sitting in a car discuss Cinematic mode, which lets you shift focus between subjects in a shot. The foreground detective mentions that the focus is on him since he's the...

Apple today shared a new video in its ongoing "Shot on iPhone" series, this time commissioned from French film director Michel Gondry, known for movies like "Eternal Sunshine of the Spotless Mind," "Be Kind Rewind," "The Green Hornet," and "The Science of Sleep." The video focuses on eggs in various fantasy settings and situations, ending with an ‌iPhone‌ shot of chickens. The entire short...

Apple today continued with its long-running "Shot on iPhone" series, uploading another "Experiments" video that focuses on the camera capabilities of the iPhone 13 Pro. The "Movie Magic" video features Dong Hoon Jun and visual artist James Thornton explaining how they shot a short sci-fi film. The video highlights various effects that can be captured with the ‌iPhone 13‌ Pro and a set of...

Apple today shared a new video in its ongoing "Shot on iPhone 12 - Everyday Experiments" series, which features unique photography tutorials and ideas for ‌iPhone‌ users, along with impressive visuals. "Full Bloom," as the name suggests, features flowers, and Apple says that it's meant to "celebrate spring's colors, life, and growth with the ‌iPhone‌ 12." As with other "Everyday...

Apple this week shared a short film on its YouTube channel in France called "Le Peintre," which translates to "The Painter." Shot on the iPhone by Paris-bared director J.B. Braud, the video depicts a house painter who rings the doorbell of a large house and gradually realizes that he is the victim of a misunderstanding, according to Apple. Apple has highlighted the video on a new page on its ...

Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film about a Chinese New Year legend reimagined as a contemporary coming-of-age story. Directed by American filmmaker Lulu Wang, "Nian" tells the story of a little girl who grows curious about a mythical creature that lives in the forest and – so her parents say – likes to eat children. ...

Apple today shared a gallery of photos shot by customers using the iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max, with scenes including cityscapes, landscapes, portraits of people, and more at day and night. Shot on iPhone 12 Pro Max by "NKCHU" in China (top) and shot on iPhone 12 Pro Max by Rohit Vohra in India (bottom) iPhone 12 mini and iPhone 12 models have a dual camera ...

Apple today shared a new "Shot on iPhone" video that offers a behind the scenes look at what it takes to create "Shot on ‌iPhone‌" movies. The video features four student filmmakers reimagining cinema tradition in a new way and taking advantage of classic noir, magical realism, stop-motion animation, and more. The videos were shot using one of Apple's new ‌iPhone‌ 12 devices, and the full ...

Apple today shared a new video on its YouTube channel that features footage shot on the iPhone 12 Pro. Apple says the two-minute video pushes the ‌iPhone‌ 12 Pro's new Dolby Vision and low-light capabilities to the limit as an attempt to "capture darkness itself." The video is also accompanied by a behind the scenes look at how it was made. Watch other Shot on iPhone videos here....

One of the key new camera-related features of the iPhone 12 lineup is support for Dolby Vision, a professional HDR video format that provides more accurate, lifelike color along with brighter highlights and darker shadows. Shot on iPhone 12 Pro in Dolby Vision by Academy Award winning cinematographer Emmanuel Lubezki Apple says iPhone 12 models are the world's first devices capable of...