Shot on iPhone


'Shot on iPhone' Articles

Apple Shares Short 'Shot on iPhone' Film Ahead of Chinese New Year

Ahead of Chinese New Year, which falls on February 5, Apple has shared a new "Shot on iPhone" film created by Jia Zhangke. Called, "The Bucket," the film was captured entirely on an iPhone XS, and it features a family wrapping up their Chinese New Year celebrations. A mother packs up goods for her son to take back to the city, equipping him with a heavy bucket to lug home. The film uses iPhone techniques like slo-mo and Depth Control, with Apple uploading two additional behind-the-scenes tutorial style videos. The full film shared by Apple features the ending line "The taste of home will always bring us back," while the other videos use the tagline "Capture the taste of home this Chinese New Year with iPhone." Apple is hoping to encourage sales of the iPhone during Chinese New Year, a major holiday in China. Earlier this month, Apple dropped the price of the iPhone XR and other iPhones for its channel partners, allowing third-party vendors to purchase iPhones more cheaply to pass those savings on to

Apple to Pay Licensing Fees to 'Shot on iPhone' Contest Winners After Artist Complaints

Apple is planning to pay the photographers who win its "Shot on iPhone" photography contest, the company announced today in an updated press release. Apple clarified its position on payment for the photographs following multiple complaints from artists that were highlighted earlier today by The Verge. The "Shot on iPhone" contest was first announced on Tuesday, and at the time, Apple appeared to be offering no compensation to the photographers. Winners would be paid in exposure, with Apple planning to display winning photographs on social media and on billboards. Photographers were understandably upset at a company the size of Apple asking for artistic work sans compensation. "By submitting your photo, you grant Apple a royalty-free, world-wide, irrevocable, non-exclusive license to use, modify, publish, display, distribute, create derivative works from and reproduce the photo (everywhere) Apple."Tim Cook net worth $625MApple market cap $730B https://t.co/Esyd1MBXf1— Timothy J. Reynolds (@turnislefthome) January 23, 2019 Apple now says that all photographers who win the contest will receive an unspecified licensing fee for the use of their photos on billboards and other marketing channels. It was not previously clear if Apple had intended to pay licensing fees, as the prior language released by the company did not mention it.Apple believes strongly that artists should be compensated for their work. Photographers who shoot the final 10 winning photos will receive a licensing fee for use of such photos on billboards and other Apple marketing channels.The

Apple Asks Users to Submit Their Best 'Shot on iPhone' Photos for New Challenge

Apple is hosting a "Shot on iPhone" photography challenge, and is asking iPhone users to submit outstanding photographs that were captured on an iPhone. Entries are being collected starting today, with users able to submit a photo on Instagram or Twitter using the "#ShotOniPhone" hash tag or submitting a high-resolution photo to shotoniphone@apple.com with the file format "firstname_lastname_iphonemodel." A "Shot on iPhone" image captured by Erdem Summak Winning images will be featured on billboards in select cities, Apple retail stores, and online on Apple Newsroom and Apple's social media accounts. Apple will select a total of 10 winners. Apple says photos can be captured straight from the camera, edited through Apple's editing tools in the Photos app, or edited with third-party photo editing software. Apple will be accepting submissions through February 7, and participants must be over 18. Apple employees, including retail employees, along with their families, are not eligible to participate. Apple has a panel of well-known photographers serving as judges for the contest, including former White House photographer Pete Souza, travel photographer Austin Mann, travel photographer Annet de Graaf, Brazilian photographer Luísa Dörr, and fashion photographer Chen Man. Several Apple employees will also be judging entries, including Apple marketing chief Phil Schiller, senior director in Worldwide Product Marketing Kaiann Drance, photographer Brooks Kraft, software developer Sebastian Marineu-Mes, camera software team leader Jon McCormack, and director of

Apple's Latest 'Shot on iPhone' Video Reflects on Life of 17-Year-Old Athlete From American Samoa

Apple has shared a new "Shot on iPhone" video on its YouTube channel that presents a portrait of Eddie Siaumau, a 17-year-old athlete from American Samoa who has just accepted a full-ride scholarship to a NCAA Division I university. The small island of American Samoa, nicknamed "Football Island," is a U.S. territory in the South Pacific Ocean that reportedly produces athletes who are around 56 times more likely to play in the NFL than Americans from anywhere else, a stat that Apple cites in the description of the video. Apple says the video is shot on an iPhone XS with the aid of a DJI Osmo Mobile 2 smartphone gimbal, the FiLMiC Pro app, and a few other accessories. The video is directed by Steven Counts and produced by Heather

Shot on iPhone XR: Real-World Photos and Portraits With Depth Control From New York City

MacRumors traveled to New York City this week to spend some time with the iPhone XR ahead of its release. While there, we spent the day testing its camera and Portrait Mode with Depth Control with help from some volunteer New Yorkers. Behind the scenes of shooting with the iPhone XR (not taken with iPhone XR) The photos below were shot with the iPhone XR's default Camera app on iOS 12, and are unedited beyond being resized for this gallery. For some photos, we took advantage of standard features of the Camera app, such as Depth Control and manually adjusting the exposure of photos by tapping on a focus point. While the iPhone XR does not have a telephoto lens like the iPhone XS and XS Max, the single wide-angle lens captures an impressive amount of detail. And with Depth Control, Apple has taken Portrait Mode to a whole new level, resulting in photos of people that are comparable to those shot with a DSLR camera. We'll have more impressions about the iPhone XR cameras in the days to come, but after one day of testing, we can safely say that most people should be more than happy with the quality of photos shot on this device. iPhone XR launches tomorrow, Friday, October 26. Stay tuned to MacRumors for continued coverage of the

Apple Highlights Best 'Shot on iPhone XS' Photos

Apple this afternoon shared several of the best "Shot on iPhone" photos that it's seen on Instagram and Twitter from customers who have purchased one of the new iPhone XS or iPhone XS Max devices. The photos were collected from Instagram and Twitter users who included the hashtag "#ShotoniPhone" alongside their photos, with images showcasing Portrait Mode, Smart HDR, more advanced bokeh, Depth Control, and other features introduced with the iPhone XS and XS Max. Image via Instagram user garethsingham Apple's new iPhones continue to offer the same 12-megapixel dual-lens telephoto and wide-angle camera system introduced in the iPhone X, but multiple upgrades result in pictures that are better than ever before. More straight out of camera #iPhoneXS #ShotOniPhoneXs #shotoniphone pic.twitter.com/EzDNOjB9xw— Andrew Kearns (@andrewtkearns) September 27, 2018 The iPhone XS and XS Max are equipped with an improved wide-angle image sensor that's 32 percent larger than the sensor in the iPhone X and twice as fast for better image fidelity, greater color accuracy, and improved performance in low light conditions. View this post on Instagram A post shared by Austin Mann (@austinmann) on Sep 26, 2018 at 8:39pm PDT A new image signal processor and second-generation Neural Engine included with the A12 Bionic chip allow Apple to process photos in a new way, using a Smart HDR feature for better dynamic range. The new hardware also powers Depth Control and better bokeh when using the iPhone's Portrait Mode for artful background blurring. View

Apple Shares Three New Soccer-Themed 'Shot on iPhone' Videos

Continuing on with its World Cup-themed content, Apple this evening uploaded three new soccer-related videos in its popular "Shot on iPhone" series to its YouTube channel, showcasing iPhone-captured content from Australia, Japan, and Berlengas Island, off the coast of Portugal. The first video, "The Heart of Australia," features Aboriginal girls playing soccer, while the second video, "The 'Wa' of Soccer," features a group of monks playing a soccer match in Yatsushiro City in Kumamoto, Japan. The Heart of Australia. Finding happiness through soccer, Aboriginal girls embrace the sport to create new opportunities for themselves. We get a glimpse inside their cultural heritage and how the community preserves and celebrates its identity. We acknowledge the traditional custodians of the land, the Ntaria people of the Arrernte nation and their elders past and present. We acknowledge the land on which we gather, Arrernte country. The 'Wa' of Soccer. A soccer match is an embodiment of life's struggles in 90 minutes. A group of monks play to connect with the local community, keep fit, and respect the 'wa' -- the peaceful unity and conformity within a social group.The third video highlights the Berlengas Island Cup, where two rival Portuguese soccer teams (Baleal vs. Peniche) travel the Berlengas Islands to play a game on neutral territory. Berlengas Island Cup 2018. Rival teams refuse to play on the other's pitch. They agree to play on neutral territory, the Berlengas islands off the Atlantic coast of Portugal, seven miles from the mainland. The Berlengas Island Cup

Cover of New Spanish-Language 'People' Magazine Issue Shot on iPhone X

Apple CEO Tim Cook this morning tweeted out congratulations to People en Español, a Spanish-language magazine which has an issue coming out covering the 50 most beautiful people of 2018. The issue's cover and other individual shots were captured using Apple's iPhone X, as Cook pointed out in his tweet. Images via People en Español ¡Felicidades! @peopleenespanol #50MásBellos shot on iPhone X https://t.co/U2oZpZJiUO pic.twitter.com/F0GrXl2LLJ— Tim Cook (@tim_cook) May 4, 2018 The June issue includes actors and singers like Demi Lovato, Ricky Martin, Maluma, Maite Perroni, J Balvin, Jonn Leguizamo, and Geraldine Bazán. People en Español's list mostly focuses on Latino stars from film, television, music, sports, and politics. Apple and Tim Cook typically share when the iPhone is used to capture images for magazine covers and other media, like last September when TIME Magazine exclusively used the iPhone's camera for its "Firsts: Women Who Are Changing The World" photo shoot. More recently, Cook posted a series of images taken during Holi festivities in India, captured by photographers Prashanth Viswanathan, Amit Mehra, and Ashish Parmar all using the iPhone X. In an effort to reach a wider audience for its "Shot on iPhone" campaign, Apple last August finally joined Instagram. The @Apple account posts videos, user-submitted photos, and shares Stories all taken on an

Tim Cook Shares Colorful 'Shot on iPhone' Photos From Hindu Festival of Holi

Apple CEO Tim Cook this morning tweeted a series of images that celebrate the Hindu festival of Holi, which began on March 1 and ended today, March 2. Cook shared three images from the India-based festival, taken by photographers Prashanth Viswanathan, Amit Mehra, and Ashish Parmar. Cook noted that each image was shot on the iPhone X. Stunning photos that capture the colorful festival of Holi by @prashvish in Nandgaon, @amitmehraphoto in Vrindavan and @ashishjparmar in Bengaluru, India #ShotoniPhone #iPhoneX pic.twitter.com/ykSNJDGvAl— Tim Cook (@tim_cook) March 2, 2018 Each image depicts people participating in Holi's colorful festivities, which mark the end of winter and beginning of spring. The festival is largely celebrated within India, but events expand beyond India into the United Kingdom, United States, South Africa, and more. Two of the images use Portrait Lighting on the iPhone X, a feature that provides several unique lighting effects as a way to emphasize part of an image. Both of the pictures from the Holi festivities use the "Stage Light" effect, which spotlights a subject against a dark background. Check out Cook's tweet to see all of the pictures shared from

Covers for TIME Magazine Special Series Shot Entirely on iPhone

The iPhone offers a high-quality camera that Apple improves with every iteration, and the photos and videos that it takes have been used for fashion runways, feature films, and other professional applications. TIME Magazine is the latest publication to exclusively use the iPhone's camera for a photo shoot, with its new "Firsts: Women Who Are Changing The World" series, which features iPhone images captured by Brazilian photographer Luisa Dörr. Over the course of the last year, Dörr has used an iPhone 5, iPhone 6, iPhone 6s, and iPhone 7 to capture photos of notable and accomplished women like Hillary Clinton, Oprah Winfrey, Melinda Gates, Sylvia Earle, Alice Waters, Mae Jemison, Cindy Sherman, and more. In a TIME interview, Dörr says she uses an iPhone because it offers great pictures anytime, anywhere, and it because "feels less intrusive" to the subject when the photo is captured with an iPhone instead of a standard camera. Dörr's images are unique because she uses only natural light and sometimes a reflector to capture women who are often photographed with more lighting and production equipment.I like the simplicity of how these pictures are made. But the best part is that as a photographer, you feel extremely light and free. It is almost as if I can make pictures with my hand. There's no noise, gadgets, tools or plugs--just the subject and myself. I was always trying to imagine these portraits as paintings. I'm fascinated by the landscapes and topographies from women's faces, their stories and context. I'm interested in the way life and time is writing

Apple Joins Instagram to Share 'Shot on iPhone' Photos From Users Around the World

Apple has officially joined Instagram. The company opened the followable account @Apple today that will exclusively feature curated photos and videos from iPhone users around the world, according to Mashable. The report said Apple won't share any ads or marketing on the account, which has already quickly amassed thousands of followers. Apple's presence on Instagram had been limited to ads, without a followable account, and an @AppleMusic account. Apple has traditionally shied away from social networks, with blank accounts on Facebook and Twitter that, for now, exist to serve ads. The company also runs @AppleSupport on Twitter. A look through the lens of iPhone users around the world. Tag #ShotoniPhone to take part. - Words and images by @koci, @itsreuben, @danilo, @_xst, @subwayhands, @marcelonava, @brockdavis, @lanadeathray, @thesdcowgirl, @inomad, @_yaisyusman_, @dawn_denfeld, @pauloctavious, @jeremysnell, @laurazazanis, @ryanpernofski, @abstractconformity, @mirafilm, @joez19, @daniil, @oli_op, @fotombo, @j9ryl, @tertiusalio, @maggiefortsonphoto, @trevorpaulhus, @rodrigomartinezfotos, @louiegraphy, @vmiura, @lfleischer, @vasjenkatro, @stevenxuex, @ianteraoka, @easonhsiung, @omidscheybani, @tamon_, @jaywilliamsphotography, @holephoto, @bigheadtaco, @mamacaxx A post shared by apple (@apple) on Aug 7, 2017 at 5:15am PDT Apple tells Instagram followers to use the hashtag #ShotoniPhone for a chance to have their photos and videos shared in one of the

Apple's 'One Night on iPhone 7' Ad Campaign on Display in 25 Countries Starting Today

Apple has introduced a new "Shot on iPhone" campaign called "One Night on iPhone 7" that will be on display in 25 countries starting today. Jennifer Bin sought to show a different perspective of Shanghai Apple enlisted a group of photographers to capture photos on one night—November 5, 2016—to showcase the low-light capabilities of the iPhone 7 and iPhone 7 Plus cameras. The photographers traveled around the world, ranging from the clubs of Johannesburg in South Africa to the rooftops of Shanghai in China.Some of the photographers tackled extreme climates in search of the perfect shot. Chicago-based photographer Reuben Wu ventured to Java, Indonesia to photograph the 130 active volcanoes, using an iPhone 7 attached to a drone to capture breathtaking views of Gunung Karang’s lava flow after dark. Ruairidh McGlynn traveled to Iceland to photograph the foreboding terrain of the Arctic, traveling overnight by dog sled.The photos will presumably be displayed on billboards and other advertising mediums in a number of cities around the world. A collection of seven photos in the campaign can be downloaded from the Apple Newsroom

iPhone 7 Photos Highlight New Year's Eve Festivities Around the World

Apple partnered with 15 photographers in a number of countries around the world to capture New Year's Eve festivities with photos taken on iPhone 7 and iPhone 7 Plus devices, according to CNN. The photos range from Samah El Ali's shot of the iconic Sydney Harbour Bridge fireworks from The Royal Botanic Gardens in Australia to John Lehmann's shot of festivities in Vancouver on Canada's west coast. Katja Sherlock captured one of the first photos of the 2017 sign in Times Square after the ball drop in New York, while other photographers captured fireworks and sights in Japan, Singapore, Hong Kong, China, Taiwan, India, Austria, Italy, Iceland, Mexico, and the United Arab Emirates. Photo Gallery at CNN: What New Year's Eve celebrations look like around the world

Apple's 'The Human Family' Ad for Rio Olympics Features Maya Angelou

Apple today launched a new ad in its ongoing "Shot on iPhone" campaign, this one called "The Human Family." Using words from famous poet Maya Angelou, and spoken by her too, the commercial cycles through various photos and videos of user-submitted content, with the theme of family showcasing various people from around the world. The spot is set to be Apple's ad for the 2016 Olympic Games, expected to run sometime Friday night during the opening ceremonies in Rio. The ad has also taken over Apple's home page. The new ad follows a collection of commercials shared by Apple back in July that were all a part of the "Shot on iPhone" roster of advertisements. Apple is in a revamp period with its photography-focused campaign, which was updated in June with advertising imagery and billboards focusing on bright