Shot on iPhone


'Shot on iPhone' Articles

Apple Shares New 'Powder' Shot on iPhone Video

Apple has shared a new video in its ongoing "Shot on iPhone" series, showing off the photographic capabilities of the iPhone 11 Pro. Shot in the British Columbia Interior, Canada, the video features past and present Winter X Games competitors snowboarding down slopes and valleys at Baldface Lodge. Follow past and present Winter X Games snowboarding competitors Red Gerard, Danny Davis, Kimmy Fasani, and Ben Ferguson as they explore untouched powder in the backcountry of the British Columbia Interior at the legendary Baldface Lodge.Apple has shared dozens of "Shot on ‌‌iPhone‌‌" photos and videos over the course of the last several years, updating the content with the launch of each new ‌‌iPhone‌‌ model. Apple's ‌‌‌iPhone 11 Pro‌‌‌, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape

Apple Celebrating Chinese New Year With Heartwarming Short Film, Today at Apple Sessions, and Gift Guide

Apple has shared a heartwarming short film about three generations of Chinese women coming together for the Chinese New Year. The video, starring leading Chinese actress Zhou Xun, was shot on the iPhone 11 Pro. Prominently featured on Apple's website in China, Hong Kong, and Taiwan, the short film was directed by Academy Award nominee Theodore Melfi, with cinematography by Golden Globe Award nominee Lawrence Sher. Apple has also shared a Chinese New Year gift guide on its website in China, Hong Kong, Taiwan, and Singapore. Likewise, Apple Stores are celebrating the Chinese New Year with a series of special "Today at Apple" sessions called "Modern Traditions" through February 8 in China, Hong Kong, Taiwan, and Singapore. "Breathe new life into local traditions through photography and more in fun hands-on sessions for the whole family." This year, the Chinese New Year falls on January

Apple Announces iPhone 11 Night Mode Photo Challenge

Apple is kicking off 2020 with an all-new Night Mode photo challenge, inviting users around the world to share their best Night Mode photos captured with the iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max. iPhone 11 and iPhone 11 Pro models turn on Night Mode automatically when the camera detects low-light situations. A crescent moon icon at the top of the display turns yellow when the feature is active. Shot on iPhone 11 Pro in Night mode by Austin Mann Apple will accept submissions from today through January 29. A panel of 10 judges will evaluate submissions and reveal five winning photos on March 4. You must be 18 years of age or older to participate, and Apple employees are not eligible. Apple has shared a PDF with full rules and eligibility details. Apple says photos are allowed to be edited with Apple's Photos app or third-party apps and software. If edited, you must state what apps or filters you used in the image caption or comment. Any photo shot with the iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max in Night Mode since September 20 qualifies. The winning photos will be shared on Apple's website and on its Instagram, Twitter, WeChat, and Weibo pages. They may also appear in ads and on billboards, at Apple Stores, or in a third-party photo exhibition. Apple says it will pay a licensing fee to the winning photographers for use of such photos in its marketing. To participate in the challenge, share your Night Mode photos on Instagram and Twitter using the hashtags #ShotoniPhone and #NightmodeChallenge. Weibo users can participate using #ShotoniPhone#

Apple Shares Close-Up Footage of Fire and Ice Shot on iPhone 11 Pro

Apple today shared a new video on its YouTube channel, titled Experiments IV: Fire & Ice. Shot on the iPhone 11 Pro, Apple says the 90-second video captures "incredible footage of elements at their most extreme." Apple has also shared a companion behind the scenes video. Watch other Shot on iPhone videos here.

Apple Shares New 'Saudi Desert Riders' Shot on iPhone Video

Apple today shared a new video in its ongoing "Shot on iPhone" series, showing off the photographic capabilities of the iPhone 11 Pro. Shot in the Al Kharrarah Desert in Saudi Arabia, the video features a group of Saudi riders racing through the sand dunes in ATVs and on dirt bikes. In one of the toughest terrains of Saudi Arabia, see how a group of Saudi riders have taken themselves to the limit. Captured in 4K and featuring the triple-camera system, the ‌iPhone 11 Pro‌ is ready for action.Apple has shared dozens of "Shot on ‌iPhone‌" photos and videos over the course of the last several years, updating the content with the launch of each new ‌iPhone‌ model. Apple's ‌‌iPhone 11 Pro‌‌, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape

Apple Shares New 'Snowbrawl' Shot on iPhone 11 Pro Video

Apple this afternoon shared a new video in its long running "Shot on iPhone" series, this time showing off the photographic capabilities of the iPhone 11 Pro. The new "Snowbrawl" video features a cinematic snowball fight between two warring teams. "Make your holiday videos epic with the highest-quality video in a smartphone, ever," reads the tagline for the video, which was directed by David Leitch. Apple has also shared a companion video that offers up a look behind the scenes at how the new ad was shot. Apple has shared many "Shot on ‌iPhone‌" photos and videos over the years, updating the available content with the launch of each new ‌iPhone‌ model. Apple's ‌iPhone 11 Pro‌, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape

Selena Gomez's New 'Lose You to Love Me' Video Shot on iPhone 11 Pro

Selena Gomez today released a new song and video entitled "Lose You to Love Me," and the entire video was shot in black and white using an iPhone 11 Pro. Apple has released a one-minute clip of the video as part of its ongoing "Shot on iPhone" series, but the full video is available on Gomez's YouTube channel. As noted by Billboard, the video was shot by noted music video director Sophie Muller. Apple has released quite a few different types of photos and videos in its "Shot on ‌iPhone‌" series, including stills, sports-themed videos, and short films. More recently, Apple has expanded the campaign to include musicains and bands on tour and even ASMR videos.

Apple Shares New Series of 'Shot on iPhone' ASMR Videos

Apple today continued on with its "Shot on iPhone" series, uploading several new videos, but this time with a twist -- the videos are focused on ASMR, a popular YouTube trend that uses sound to evoke an "autonomous sensory meridian response." Apple shared four videos in the series, all of which are between six and 10 minutes in length. The first, "Whispers from Ghost Forest," features a woman whispering about the legend of Ghost Forest. The second video focuses on wood shop sounds, featuring a man turning a piece of wood into a work of art, while the third video features a man walking on a trail and crunching leaves and brush underfoot. The fourth video, "A calm rain at camp," features the sound of rain pounding on various items at a campsite in the woods. Apple has these videos labeled as ASMR Season 1 on its YouTube channel, which means more ASMR videos could potentially be coming. Apple also uses the tagline "Apple SMR" when introducing each video, and recommends people use headphones when watching. These are the oddest of the "Shot on ‌iPhone‌" videos that Apple has shared, but each one was created using an ‌iPhone‌ (with additional hardware and equipment for the sound) and features impressive visuals to go along with the

Apple's Latest 'Shot on iPhone' Campaign Goes 'On Tour' With 16 Singers and Bands Around the World

Apple is expanding its long-running "Shot on iPhone" marketing campaign with a new series of "On Tour" videos and billboard ads featuring 16 musicians and bands from around the world, according to Adweek. As part of the campaign, Apple has shared three new videos that provide an up-close and behind-the-scenes look at concerts hosted by rock band Florence and the Machine, singer FKA twigs, and jazz saxophonist Kamasi Washington. The mini documentaries were shot by ‌iPhone‌ users, some with the help of "additional hardware and software." In addition to YouTube, the videos will be available on Apple Music and IGTV. Musicians and bands featured in the campaign include FKA twigs, Chai, Kacey Musgraves, Kamasi Washington, Florence and the Machine, Idles, Lizzo, Travis Scott, Tierra Whack, Leon Bridges, Skrillex, Sebastian Yatra, Jay de la Cueva, Gaye Su Akyol, Little Big, and Tyler, the Creator, according to Adweek. Images via Adweek Over the years, Apple has used its "Shot on ‌iPhone‌" campaign to feature photos shot by everyday ‌iPhone‌ users, portraits of NHL players, the Cuban surfing community, the Chinese New Year, and much

2019 iPhone Photography Award Winners Announced

The winners of the 12th annual iPhone Photography Awards were unveiled today. This year's recipients were selected from thousands of entries from over 140 countries around the world, including Australia, Bahrain, Belarus, Brazil, Canada, China, France, Germany, India, Italy, Japan, Peru, Portugal, Russia, South Africa, Taiwan, the United Kingdom, and the United States. "Big Sister" shot on an iPhone X by Gabriella Cigliano of Italy The grand prize winner is Gabriella Cigliano of Italy for her entry "Big Sister," shot on an ‌iPhone‌ X in Zanzibar, Africa:Last year I spent a month in Wasa, Tanzania, teaching a class of young, curious and amazing guys. Before heading back to Italy we stopped in Zanzibar, where this photo was taken. I still wonder how could I capture that exact moment in all its beauty. I was just observing, a few meters from them, but they were probably more curious about me than I was about them, and that's probably why the girl was looking at me. We couldn't talk much, except for a few words in Swahili I had learned in the previous weeks, but those kids could definitely talk with their eyes. It was one of the most beautiful things I've seen in my life, and I'll keep it in my memories forever. The best part was showing them and their mums the photos, for some it was the first time they were seeing their faces, and their excitement was unexplainable, unfortunately my ‌iPhone‌ was in their hands and I couldn't capture that!A few more winning photos: "Sea Stripes" shot on an ‌iPhone‌ SE by Diogo Lage of Portugal "Come Across" shot on an ‌iPhone‌ X by

Apple's Latest 'Shot on iPhone' Video Timed With 2019 Cricket World Cup

Apple this week shared a new "Shot on iPhone XS" ad highlighting the sport of cricket in India, coinciding with the ongoing 2019 Cricket World Cup in England and Wales. The video is featured on Apple's website in India. "It's the spirit of India, captured in a game, a love story that spans more than a billion hearts. Come, celebrate cricket the way India does." The video is part of Apple's efforts to step up its localized marketing over the past few years. In previous "Shot on iPhone" videos, Apple has highlighted a teenage athlete from the American Samoa, the Cuban surfing community, the Brazilian Carnival, professional hockey players in Canada, and

Apple Highlights iMessage Encryption, App Store Privacy, and iPhone Recycling in Trio of New Ads

Apple today shared three new ads on its YouTube channel in Australia, highlighting iMessage encryption, App Store privacy, and iPhone recycling, as part of its ongoing "That's iPhone" marketing campaign around the world. Apple also shared a new Shot on iPhone XS video and a companion behind-the-scenes video on its main YouTube channel on Saturday: The video was shot on the ‌iPhone‌ by Donghoon Jun and James Thornton of Incite, in collaboration with WET, and commissioned by

Apple Shares New Shot on iPhone XS Video With Portrait Tips From Photojournalist Christoper Anderson

Apple this afternoon shared a new video in its ongoing "Shot on iPhone" series, this time showcasing the work of photojournalist Christopher Anderson, who Apple says is known for "magnetic portraiture." In the video, which is in portrait orientation and meant to be watched on an ‌iPhone‌, Anderson provides some tips on what he pays attention to when creating a portrait of a person. Anderson says he takes into account lighting conditions and interesting backgrounds when setting up to take photographs, as well as anticipating the movements of his subjects and the look of the foreground and background to get the perfect shot. To add color and intrigue, he plays with props or an object that can create shadows of reflections to define subjects and obscure parts of the image that might be distracting. He uses things like keys, glasses, bottles and mirrors to experiment with different looks. Post processing is also important, and be says that he uses a lot of Apple's built-in tools for adjusting contrast and lighting. Apple has shared multiple videos in its Shot on ‌iPhone‌ series, including several longer-form videos created by various artists, including the recent Maldives video and a series of nature scenes called "Don't Mess With

Apple Shares New 'Shot on iPhone XS' Video Featuring Images of Nature From Around the World

Apple this morning shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on awe-inspiring natural scenes caught on Apple's smartphone camera by artist group Camp4 Collective. Titled "Don't Mess With Mother," the one-minute video features various stark images of nature in action, captured from around the world, synced to the song "Last Rites" by Megadeth. Shots in the clip include galloping zebra, scurrying desert insects, ice-capped mountain vistas, charging antelopes, mingling elephants, swimming lizards, snow avalanches, lava-spewing volcanoes, and more. Apple has shared many "Shot on iPhone" videos and photos over the course of the last several years, including one posted last week that focused on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts. Update: Apple has also shared a new behind-the-scenes look at the making of the "Don't Mess With Mother" video.

Apple Shares New Shot on iPhone XS Video Featuring the Maldives Whale Shark Research Programme

Apple this afternoon shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts. The eight minute long video features underwater shots of whale sharks and the researchers that are studying them, as well as providing insights into how researchers use Apple products to further their conservation goals. In addition to showing off the iPhone, the MacBook Pro and iPad also make an appearance. While the video was captured entirely on the ‌iPhone‌, Apple says that some additional equipment was used, including the Freefly Movi Cinema Robot, the FiLMiC Pro App, the AxisGO Water Housing, and a Beastgrip. Apple has shared many "Shot on ‌iPhone‌" videos and photos over the course of the last several years, including one in the same vein that was recently captured in Cuba.

Apple's Latest 'Shot on iPhone XS' Video Features Toronto Maple Leafs Stars Auston Matthews and Mitch Marner

Apple has shared a new "Shot on iPhone XS" video featuring Toronto Maple Leafs stars Auston Matthews and Mitch Marner on its YouTube channel in the U.S. and Canada, just in time for the start of the 2019 Stanley Cup Playoffs tonight. In the short clip, Matthews films a day in the life of Marner as the teammates travel, practice, greet fans, and more. The Maple Leafs are set to face the Boston Bruins in the first round of the 2019 Stanley Cup Playoffs on Thursday at 7:00 p.m. Eastern on NBCSN and CBC. The playoffs begin tonight with ten teams hitting the ice, including the President's Trophy winning Tampa Bay Lightning versus the Columbus Blue Jackets. Earlier this year, while in nearby San Jose for the 2019 NHL All-Star Game, Matthews joined NHL commissioner Gary Bettman, Edmonton Oilers star Connor McDavid, and Apple's marketing chief Phil Schiller at Apple's Infinite Loop campus to discuss how technology is improving the game of hockey.

Apple Shares New 'Shot on iPhone XS' Short Film Exploring the Cuban Surfing Community

Apple today shared a new "Shot on iPhone XS" video on its YouTube channel that highlights the growing surfing community in Cuba. Apple says the short film provides "a glimpse into the Cuban surf community and a new era within the island nation" and "explores the humble beginnings of the movement and how interest in surfing is building in the country." Apple also shared a behind the scenes look at the making of the video: "Ola Cubana" was shot by Zak Noyle on the iPhone XS and ‌iPhone XS‌ Max with the aid of the Freefly Movi Cinema Robot smartphone stabilizer, FILMic Pro app, AxisGO waterproof housing, and BeastGrip universal lens adapter and rig system. The video was commissioned by Apple and directed by Nick

Apple Announces Winners of Shot on iPhone Challenge

Apple today announced the 10 winners of its Shot on iPhone photography challenge that ran from January 22 to February 7. Dina Alfasi from Israel, shot on iPhone X The winners are Alex Jiang, Blake Marvin, Elizabeth Scarrott, Andrew Griswold, Bernard Antolin, and LieAdi Darmawan from the U.S., Darren Soh from Singapore, Nikita Yarosh from Belarus, Dina Alfasi from Israel, and Robert Glaser from Germany. A variety of iPhones were used, from the ‌iPhone‌ 7 through iPhone XS Max. Photos from the 10 winners will be featured on Apple billboards in select cities, in Apple retail stores, and on Apple's website and social media accounts. Each of the winners will receive a licensing fee from Apple. Apple's international panel of judges included its marketing chief Phil Schiller alongside a group of Apple employees and well-known photographers Pete Souza, Austin Mann, Annet de Graaf, Luísa Dörr, Chen Man, Kaiann Drance, Brooks Kraft, Sebastien Marineau-Mes, Jon McCormack, and Arem Duplessis. 100 years ago today the Grand Canyon became a national park. It is a source of wonder and inspiration — one of America’s greatest treasures. “In God's wildness lies the hope of the world.” — John Muir #shotoniPhone by @austinmann pic.twitter.com/KcnUj4PEml— Tim Cook (@tim_cook) February 26, 2019 View all of the photos on the Apple Newsroom

Apple Shares Short 'Shot on iPhone' Film Ahead of Chinese New Year

Ahead of Chinese New Year, which falls on February 5, Apple has shared a new "Shot on iPhone" film created by Jia Zhangke. Called, "The Bucket," the film was captured entirely on an iPhone XS, and it features a family wrapping up their Chinese New Year celebrations. A mother packs up goods for her son to take back to the city, equipping him with a heavy bucket to lug home. The film uses ‌iPhone‌ techniques like slo-mo and Depth Control, with Apple uploading two additional behind-the-scenes tutorial style videos. The full film shared by Apple features the ending line "The taste of home will always bring us back," while the other videos use the tagline "Capture the taste of home this Chinese New Year with ‌iPhone‌." Apple is hoping to encourage sales of the ‌iPhone‌ during Chinese New Year, a major holiday in China. Earlier this month, Apple dropped the price of the iPhone XR and other iPhones for its channel partners, allowing third-party vendors to purchase iPhones more cheaply to pass those savings on to

Apple to Pay Licensing Fees to 'Shot on iPhone' Contest Winners After Artist Complaints

Apple is planning to pay the photographers who win its "Shot on iPhone" photography contest, the company announced today in an updated press release. Apple clarified its position on payment for the photographs following multiple complaints from artists that were highlighted earlier today by The Verge. The "Shot on iPhone" contest was first announced on Tuesday, and at the time, Apple appeared to be offering no compensation to the photographers. Winners would be paid in exposure, with Apple planning to display winning photographs on social media and on billboards. Photographers were understandably upset at a company the size of Apple asking for artistic work sans compensation. "By submitting your photo, you grant Apple a royalty-free, world-wide, irrevocable, non-exclusive license to use, modify, publish, display, distribute, create derivative works from and reproduce the photo (everywhere) Apple."Tim Cook net worth $625MApple market cap $730B https://t.co/Esyd1MBXf1— Timothy J. Reynolds (@turnislefthome) January 23, 2019 Apple now says that all photographers who win the contest will receive an unspecified licensing fee for the use of their photos on billboards and other marketing channels. It was not previously clear if Apple had intended to pay licensing fees, as the prior language released by the company did not mention it.Apple believes strongly that artists should be compensated for their work. Photographers who shoot the final 10 winning photos will receive a licensing fee for use of such photos on billboards and other Apple marketing channels.The