Shot on iPhone


'Shot on iPhone' Articles

Apple Shares New Series of 'Shot on iPhone' ASMR Videos

Apple today continued on with its "Shot on iPhone" series, uploading several new videos, but this time with a twist -- the videos are focused on ASMR, a popular YouTube trend that uses sound to evoke an "autonomous sensory meridian response." Apple shared four videos in the series, all of which are between six and 10 minutes in length. The first, "Whispers from Ghost Forest," features a woman whispering about the legend of Ghost Forest. The second video focuses on wood shop sounds, featuring a man turning a piece of wood into a work of art, while the third video features a man walking on a trail and crunching leaves and brush underfoot. The fourth video, "A calm rain at camp," features the sound of rain pounding on various items at a campsite in the woods. Apple has these videos labeled as ASMR Season 1 on its YouTube channel, which means more ASMR videos could potentially be coming. Apple also uses the tagline "Apple SMR" when introducing each video, and recommends people use headphones when watching. These are the oddest of the "Shot on iPhone" videos that Apple has shared, but each one was created using an iPhone (with additional hardware and equipment for the sound) and features impressive visuals to go along with the

Apple's Latest 'Shot on iPhone' Campaign Goes 'On Tour' With 16 Singers and Bands Around the World

Apple is expanding its long-running "Shot on iPhone" marketing campaign with a new series of "On Tour" videos and billboard ads featuring 16 musicians and bands from around the world, according to Adweek. As part of the campaign, Apple has shared three new videos that provide an up-close and behind-the-scenes look at concerts hosted by rock band Florence and the Machine, singer FKA twigs, and jazz saxophonist Kamasi Washington. The mini documentaries were shot by iPhone users, some with the help of "additional hardware and software." In addition to YouTube, the videos will be available on Apple Music and IGTV. Musicians and bands featured in the campaign include FKA twigs, Chai, Kacey Musgraves, Kamasi Washington, Florence and the Machine, Idles, Lizzo, Travis Scott, Tierra Whack, Leon Bridges, Skrillex, Sebastian Yatra, Jay de la Cueva, Gaye Su Akyol, Little Big, and Tyler, the Creator, according to Adweek. Images via Adweek Over the years, Apple has used its "Shot on iPhone" campaign to feature photos shot by everyday iPhone users, portraits of NHL players, the Cuban surfing community, the Chinese New Year, and much

2019 iPhone Photography Award Winners Announced

The winners of the 12th annual iPhone Photography Awards were unveiled today. This year's recipients were selected from thousands of entries from over 140 countries around the world, including Australia, Bahrain, Belarus, Brazil, Canada, China, France, Germany, India, Italy, Japan, Peru, Portugal, Russia, South Africa, Taiwan, the United Kingdom, and the United States. "Big Sister" shot on an iPhone X by Gabriella Cigliano of Italy The grand prize winner is Gabriella Cigliano of Italy for her entry "Big Sister," shot on an iPhone X in Zanzibar, Africa:Last year I spent a month in Wasa, Tanzania, teaching a class of young, curious and amazing guys. Before heading back to Italy we stopped in Zanzibar, where this photo was taken. I still wonder how could I capture that exact moment in all its beauty. I was just observing, a few meters from them, but they were probably more curious about me than I was about them, and that's probably why the girl was looking at me. We couldn't talk much, except for a few words in Swahili I had learned in the previous weeks, but those kids could definitely talk with their eyes. It was one of the most beautiful things I've seen in my life, and I'll keep it in my memories forever. The best part was showing them and their mums the photos, for some it was the first time they were seeing their faces, and their excitement was unexplainable, unfortunately my iPhone was in their hands and I couldn't capture that!A few more winning photos: "Sea Stripes" shot on an iPhone SE by Diogo Lage of Portugal "Come Across" shot on an iPhone X by Peng

Apple's Latest 'Shot on iPhone' Video Timed With 2019 Cricket World Cup

Apple this week shared a new "Shot on iPhone XS" ad highlighting the sport of cricket in India, coinciding with the ongoing 2019 Cricket World Cup in England and Wales. The video is featured on Apple's website in India. "It's the spirit of India, captured in a game, a love story that spans more than a billion hearts. Come, celebrate cricket the way India does." The video is part of Apple's efforts to step up its localized marketing over the past few years. In previous "Shot on iPhone" videos, Apple has highlighted a teenage athlete from the American Samoa, the Cuban surfing community, the Brazilian Carnival, professional hockey players in Canada, and

Apple Highlights iMessage Encryption, App Store Privacy, and iPhone Recycling in Trio of New Ads

Apple today shared three new ads on its YouTube channel in Australia, highlighting iMessage encryption, App Store privacy, and iPhone recycling, as part of its ongoing "That's iPhone" marketing campaign around the world. Apple also shared a new Shot on iPhone XS video and a companion behind-the-scenes video on its main YouTube channel on Saturday: The video was shot on the iPhone by Donghoon Jun and James Thornton of Incite, in collaboration with WET, and commissioned by

Apple Shares New Shot on iPhone XS Video With Portrait Tips From Photojournalist Christoper Anderson

Apple this afternoon shared a new video in its ongoing "Shot on iPhone" series, this time showcasing the work of photojournalist Christopher Anderson, who Apple says is known for "magnetic portraiture." In the video, which is in portrait orientation and meant to be watched on an iPhone, Anderson provides some tips on what he pays attention to when creating a portrait of a person. Anderson says he takes into account lighting conditions and interesting backgrounds when setting up to take photographs, as well as anticipating the movements of his subjects and the look of the foreground and background to get the perfect shot. To add color and intrigue, he plays with props or an object that can create shadows of reflections to define subjects and obscure parts of the image that might be distracting. He uses things like keys, glasses, bottles and mirrors to experiment with different looks. Post processing is also important, and be says that he uses a lot of Apple's built-in tools for adjusting contrast and lighting. Apple has shared multiple videos in its Shot on iPhone series, including several longer-form videos created by various artists, including the recent Maldives video and a series of nature scenes called "Don't Mess With

Apple Shares New 'Shot on iPhone XS' Video Featuring Images of Nature From Around the World

Apple this morning shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on awe-inspiring natural scenes caught on Apple's smartphone camera by artist group Camp4 Collective. Titled "Don't Mess With Mother," the one-minute video features various stark images of nature in action, captured from around the world, synced to the song "Last Rites" by Megadeth. Shots in the clip include galloping zebra, scurrying desert insects, ice-capped mountain vistas, charging antelopes, mingling elephants, swimming lizards, snow avalanches, lava-spewing volcanoes, and more. Apple has shared many "Shot on iPhone" videos and photos over the course of the last several years, including one posted last week that focused on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts. Update: Apple has also shared a new behind-the-scenes look at the making of the "Don't Mess With Mother" video.

Apple Shares New Shot on iPhone XS Video Featuring the Maldives Whale Shark Research Programme

Apple this afternoon shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts. The eight minute long video features underwater shots of whale sharks and the researchers that are studying them, as well as providing insights into how researchers use Apple products to further their conservation goals. In addition to showing off the iPhone, the MacBook Pro and iPad also make an appearance. While the video was captured entirely on the iPhone, Apple says that some additional equipment was used, including the Freefly Movi Cinema Robot, the FiLMiC Pro App, the AxisGO Water Housing, and a Beastgrip. Apple has shared many "Shot on iPhone" videos and photos over the course of the last several years, including one in the same vein that was recently captured in Cuba.

Apple's Latest 'Shot on iPhone XS' Video Features Toronto Maple Leafs Stars Auston Matthews and Mitch Marner

Apple has shared a new "Shot on iPhone XS" video featuring Toronto Maple Leafs stars Auston Matthews and Mitch Marner on its YouTube channel in the U.S. and Canada, just in time for the start of the 2019 Stanley Cup Playoffs tonight. In the short clip, Matthews films a day in the life of Marner as the teammates travel, practice, greet fans, and more. The Maple Leafs are set to face the Boston Bruins in the first round of the 2019 Stanley Cup Playoffs on Thursday at 7:00 p.m. Eastern on NBCSN and CBC. The playoffs begin tonight with ten teams hitting the ice, including the President's Trophy winning Tampa Bay Lightning versus the Columbus Blue Jackets. Earlier this year, while in nearby San Jose for the 2019 NHL All-Star Game, Matthews joined NHL commissioner Gary Bettman, Edmonton Oilers star Connor McDavid, and Apple's marketing chief Phil Schiller at Apple's Infinite Loop campus to discuss how technology is improving the game of hockey.

Apple Shares New 'Shot on iPhone XS' Short Film Exploring the Cuban Surfing Community

Apple today shared a new "Shot on iPhone XS" video on its YouTube channel that highlights the growing surfing community in Cuba. Apple says the short film provides "a glimpse into the Cuban surf community and a new era within the island nation" and "explores the humble beginnings of the movement and how interest in surfing is building in the country." Apple also shared a behind the scenes look at the making of the video: "Ola Cubana" was shot by Zak Noyle on the iPhone XS and ‌iPhone XS‌ Max with the aid of the Freefly Movi Cinema Robot smartphone stabilizer, FILMic Pro app, AxisGO waterproof housing, and BeastGrip universal lens adapter and rig system. The video was commissioned by Apple and directed by Nick

Apple Announces Winners of Shot on iPhone Challenge

Apple today announced the 10 winners of its Shot on iPhone photography challenge that ran from January 22 to February 7. Dina Alfasi from Israel, shot on iPhone X The winners are Alex Jiang, Blake Marvin, Elizabeth Scarrott, Andrew Griswold, Bernard Antolin, and LieAdi Darmawan from the U.S., Darren Soh from Singapore, Nikita Yarosh from Belarus, Dina Alfasi from Israel, and Robert Glaser from Germany. A variety of iPhones were used, from the iPhone 7 through iPhone XS Max. Photos from the 10 winners will be featured on Apple billboards in select cities, in Apple retail stores, and on Apple's website and social media accounts. Each of the winners will receive a licensing fee from Apple. Apple's international panel of judges included its marketing chief Phil Schiller alongside a group of Apple employees and well-known photographers Pete Souza, Austin Mann, Annet de Graaf, Luísa Dörr, Chen Man, Kaiann Drance, Brooks Kraft, Sebastien Marineau-Mes, Jon McCormack, and Arem Duplessis. 100 years ago today the Grand Canyon became a national park. It is a source of wonder and inspiration — one of America’s greatest treasures. “In God's wildness lies the hope of the world.” — John Muir #shotoniPhone by @austinmann pic.twitter.com/KcnUj4PEml— Tim Cook (@tim_cook) February 26, 2019 View all of the photos on the Apple Newsroom

Apple Shares Short 'Shot on iPhone' Film Ahead of Chinese New Year

Ahead of Chinese New Year, which falls on February 5, Apple has shared a new "Shot on iPhone" film created by Jia Zhangke. Called, "The Bucket," the film was captured entirely on an iPhone XS, and it features a family wrapping up their Chinese New Year celebrations. A mother packs up goods for her son to take back to the city, equipping him with a heavy bucket to lug home. The film uses iPhone techniques like slo-mo and Depth Control, with Apple uploading two additional behind-the-scenes tutorial style videos. The full film shared by Apple features the ending line "The taste of home will always bring us back," while the other videos use the tagline "Capture the taste of home this Chinese New Year with iPhone." Apple is hoping to encourage sales of the iPhone during Chinese New Year, a major holiday in China. Earlier this month, Apple dropped the price of the iPhone XR and other iPhones for its channel partners, allowing third-party vendors to purchase iPhones more cheaply to pass those savings on to

Apple to Pay Licensing Fees to 'Shot on iPhone' Contest Winners After Artist Complaints

Apple is planning to pay the photographers who win its "Shot on iPhone" photography contest, the company announced today in an updated press release. Apple clarified its position on payment for the photographs following multiple complaints from artists that were highlighted earlier today by The Verge. The "Shot on iPhone" contest was first announced on Tuesday, and at the time, Apple appeared to be offering no compensation to the photographers. Winners would be paid in exposure, with Apple planning to display winning photographs on social media and on billboards. Photographers were understandably upset at a company the size of Apple asking for artistic work sans compensation. "By submitting your photo, you grant Apple a royalty-free, world-wide, irrevocable, non-exclusive license to use, modify, publish, display, distribute, create derivative works from and reproduce the photo (everywhere) Apple."Tim Cook net worth $625MApple market cap $730B https://t.co/Esyd1MBXf1— Timothy J. Reynolds (@turnislefthome) January 23, 2019 Apple now says that all photographers who win the contest will receive an unspecified licensing fee for the use of their photos on billboards and other marketing channels. It was not previously clear if Apple had intended to pay licensing fees, as the prior language released by the company did not mention it.Apple believes strongly that artists should be compensated for their work. Photographers who shoot the final 10 winning photos will receive a licensing fee for use of such photos on billboards and other Apple marketing channels.The

Apple Asks Users to Submit Their Best 'Shot on iPhone' Photos for New Challenge

Apple is hosting a "Shot on iPhone" photography challenge, and is asking iPhone users to submit outstanding photographs that were captured on an iPhone. Entries are being collected starting today, with users able to submit a photo on Instagram or Twitter using the "#ShotOniPhone" hash tag or submitting a high-resolution photo to shotoniphone@apple.com with the file format "firstname_lastname_iphonemodel." A "Shot on iPhone" image captured by Erdem Summak Winning images will be featured on billboards in select cities, Apple retail stores, and online on Apple Newsroom and Apple's social media accounts. Apple will select a total of 10 winners. Apple says photos can be captured straight from the camera, edited through Apple's editing tools in the Photos app, or edited with third-party photo editing software. Apple will be accepting submissions through February 7, and participants must be over 18. Apple employees, including retail employees, along with their families, are not eligible to participate. Apple has a panel of well-known photographers serving as judges for the contest, including former White House photographer Pete Souza, travel photographer Austin Mann, travel photographer Annet de Graaf, Brazilian photographer Luísa Dörr, and fashion photographer Chen Man. Several Apple employees will also be judging entries, including Apple marketing chief Phil Schiller, senior director in Worldwide Product Marketing Kaiann Drance, photographer Brooks Kraft, software developer Sebastian Marineu-Mes, camera software team leader Jon McCormack, and director of

Apple's Latest 'Shot on iPhone' Video Reflects on Life of 17-Year-Old Athlete From American Samoa

Apple has shared a new "Shot on iPhone" video on its YouTube channel that presents a portrait of Eddie Siaumau, a 17-year-old athlete from American Samoa who has just accepted a full-ride scholarship to a NCAA Division I university. The small island of American Samoa, nicknamed "Football Island," is a U.S. territory in the South Pacific Ocean that reportedly produces athletes who are around 56 times more likely to play in the NFL than Americans from anywhere else, a stat that Apple cites in the description of the video. Apple says the video is shot on an iPhone XS with the aid of a DJI Osmo Mobile 2 smartphone gimbal, the FiLMiC Pro app, and a few other accessories. The video is directed by Steven Counts and produced by Heather

Shot on iPhone XR: Real-World Photos and Portraits With Depth Control From New York City

MacRumors traveled to New York City this week to spend some time with the iPhone XR ahead of its release. While there, we spent the day testing its camera and Portrait Mode with Depth Control with help from some volunteer New Yorkers. Behind the scenes of shooting with the iPhone XR (not taken with iPhone XR) The photos below were shot with the iPhone XR's default Camera app on iOS 12, and are unedited beyond being resized for this gallery. For some photos, we took advantage of standard features of the Camera app, such as Depth Control and manually adjusting the exposure of photos by tapping on a focus point. While the iPhone XR does not have a telephoto lens like the iPhone XS and XS Max, the single wide-angle lens captures an impressive amount of detail. And with Depth Control, Apple has taken Portrait Mode to a whole new level, resulting in photos of people that are comparable to those shot with a DSLR camera. We'll have more impressions about the iPhone XR cameras in the days to come, but after one day of testing, we can safely say that most people should be more than happy with the quality of photos shot on this device. iPhone XR launches tomorrow, Friday, October 26. Stay tuned to MacRumors for continued coverage of the

Apple Highlights Best 'Shot on iPhone XS' Photos

Apple this afternoon shared several of the best "Shot on iPhone" photos that it's seen on Instagram and Twitter from customers who have purchased one of the new iPhone XS or iPhone XS Max devices. The photos were collected from Instagram and Twitter users who included the hashtag "#ShotoniPhone" alongside their photos, with images showcasing Portrait Mode, Smart HDR, more advanced bokeh, Depth Control, and other features introduced with the iPhone XS and XS Max. Image via Instagram user garethsingham Apple's new iPhones continue to offer the same 12-megapixel dual-lens telephoto and wide-angle camera system introduced in the iPhone X, but multiple upgrades result in pictures that are better than ever before. More straight out of camera #iPhoneXS #ShotOniPhoneXs #shotoniphone pic.twitter.com/EzDNOjB9xw— Andrew Kearns (@andrewtkearns) September 27, 2018 The iPhone XS and XS Max are equipped with an improved wide-angle image sensor that's 32 percent larger than the sensor in the iPhone X and twice as fast for better image fidelity, greater color accuracy, and improved performance in low light conditions. View this post on Instagram A post shared by Austin Mann (@austinmann) on Sep 26, 2018 at 8:39pm PDT A new image signal processor and second-generation Neural Engine included with the A12 Bionic chip allow Apple to process photos in a new way, using a Smart HDR feature for better dynamic range. The new hardware also powers Depth Control and better bokeh when using the iPhone's Portrait Mode for artful background blurring. View

Apple Shares Three New Soccer-Themed 'Shot on iPhone' Videos

Continuing on with its World Cup-themed content, Apple this evening uploaded three new soccer-related videos in its popular "Shot on iPhone" series to its YouTube channel, showcasing iPhone-captured content from Australia, Japan, and Berlengas Island, off the coast of Portugal. The first video, "The Heart of Australia," features Aboriginal girls playing soccer, while the second video, "The 'Wa' of Soccer," features a group of monks playing a soccer match in Yatsushiro City in Kumamoto, Japan. The Heart of Australia. Finding happiness through soccer, Aboriginal girls embrace the sport to create new opportunities for themselves. We get a glimpse inside their cultural heritage and how the community preserves and celebrates its identity. We acknowledge the traditional custodians of the land, the Ntaria people of the Arrernte nation and their elders past and present. We acknowledge the land on which we gather, Arrernte country. The 'Wa' of Soccer. A soccer match is an embodiment of life's struggles in 90 minutes. A group of monks play to connect with the local community, keep fit, and respect the 'wa' -- the peaceful unity and conformity within a social group.The third video highlights the Berlengas Island Cup, where two rival Portuguese soccer teams (Baleal vs. Peniche) travel the Berlengas Islands to play a game on neutral territory. Berlengas Island Cup 2018. Rival teams refuse to play on the other's pitch. They agree to play on neutral territory, the Berlengas islands off the Atlantic coast of Portugal, seven miles from the mainland. The Berlengas Island Cup

Cover of New Spanish-Language 'People' Magazine Issue Shot on iPhone X

Apple CEO Tim Cook this morning tweeted out congratulations to People en Español, a Spanish-language magazine which has an issue coming out covering the 50 most beautiful people of 2018. The issue's cover and other individual shots were captured using Apple's iPhone X, as Cook pointed out in his tweet. Images via People en Español ¡Felicidades! @peopleenespanol #50MásBellos shot on iPhone X https://t.co/U2oZpZJiUO pic.twitter.com/F0GrXl2LLJ— Tim Cook (@tim_cook) May 4, 2018 The June issue includes actors and singers like Demi Lovato, Ricky Martin, Maluma, Maite Perroni, J Balvin, Jonn Leguizamo, and Geraldine Bazán. People en Español's list mostly focuses on Latino stars from film, television, music, sports, and politics. Apple and Tim Cook typically share when the iPhone is used to capture images for magazine covers and other media, like last September when TIME Magazine exclusively used the iPhone's camera for its "Firsts: Women Who Are Changing The World" photo shoot. More recently, Cook posted a series of images taken during Holi festivities in India, captured by photographers Prashanth Viswanathan, Amit Mehra, and Ashish Parmar all using the iPhone X. In an effort to reach a wider audience for its "Shot on iPhone" campaign, Apple last August finally joined Instagram. The @Apple account posts videos, user-submitted photos, and shares Stories all taken on an

Tim Cook Shares Colorful 'Shot on iPhone' Photos From Hindu Festival of Holi

Apple CEO Tim Cook this morning tweeted a series of images that celebrate the Hindu festival of Holi, which began on March 1 and ended today, March 2. Cook shared three images from the India-based festival, taken by photographers Prashanth Viswanathan, Amit Mehra, and Ashish Parmar. Cook noted that each image was shot on the iPhone X. Stunning photos that capture the colorful festival of Holi by @prashvish in Nandgaon, @amitmehraphoto in Vrindavan and @ashishjparmar in Bengaluru, India #ShotoniPhone #iPhoneX pic.twitter.com/ykSNJDGvAl— Tim Cook (@tim_cook) March 2, 2018 Each image depicts people participating in Holi's colorful festivities, which mark the end of winter and beginning of spring. The festival is largely celebrated within India, but events expand beyond India into the United Kingdom, United States, South Africa, and more. Two of the images use Portrait Lighting on the iPhone X, a feature that provides several unique lighting effects as a way to emphasize part of an image. Both of the pictures from the Holi festivities use the "Stage Light" effect, which spotlights a subject against a dark background. Check out Cook's tweet to see all of the pictures shared from