Apple Shares New 'Movie Magic' Shot on iPhone 13 Pro Video

Apple today shared a new video in its ongoing "Shot on iPhone" series, this time commissioned from French film director Michel Gondry, known for movies like "Eternal Sunshine of the Spotless Mind," "Be Kind Rewind," "The Green Hornet," and "The Science of Sleep." The video focuses on eggs in various fantasy settings and situations, ending with an iPhone shot of chickens. The entire short...

Apple today shared another video in its ongoing Shot on iPhone series, with the new ad focusing on filming techniques to demonstrate how easy it can be to make a movie on an iPhone. The video walks through using the Ultra Wide camera for unique perspectives and it demonstrates different lighting effects that can be used to make a cinematic feel. There's a technique on a DIY crane shot...

The photographer Austin Mann has today published his in-depth annual review of the latest iPhone's camera capabilities, this time focusing on the iPhone 13 Pro. Mann's tests were performed in Ruaha National Park, Tanzania, looking at each of the iPhone 13 Pro's camera upgrades, including Macro mode, increased telephoto zoom and Cinematic mode. ProRAW image shot with the iPhone 13 Pro's ...

Apple today shared its annual holidays ad titled "Saving Simon," shot on the iPhone 13 Pro with unspecified "additional software and hardware" used. Directed by Oscar-nominated actor and filmmaker Jason Reitman and his father, Oscar-nominated film director Ivan Reitman, Apple describes the three-minute ad as "a story for everyone who can't wait for the holidays to get here." The ad is set to ...

iPhone 13 Pro models feature an upgraded Ultra Wide camera with autofocus that enables macro photography, allowing users to take close-up photos of flowers, insects, and other objects that are as close as 2cm to the camera lens. Apple's Macro Mode is limited to iPhone 13 Pro models, but those with older iPhones can now get in on the action, as Halide today announced that it has updated its...

Apple today published a seven minute video positioned as a tour of the iPhone 13 and 13 Pro, with the walkthrough coinciding with the pre-orders that are now live. Filmed at the Tower Theater Apple Store in Los Angeles, the tour highlights the four available sizes, camera technology like Cinematic Mode and improved low-light performance, the Ceramic Shield display and IP68 water resistance,...

An iPhone 13 feature "will innovate patient eye care and telemedicine," according to a San Diego-based doctor who has found an unexpected use for one of the device's new abilities. Detailed in a post on LinkedIn, opthalmologist and digital health specialist Dr. Tommy Korn explained that he has been using the iPhone 13 Pro Max to take high-quality macro images of patients' eyes. The iPhone ...

The iPhone 13 Pro costs Apple around $20 more to build compared to last year's iPhone 12 Pro, but despite the lower margin of revenue for the company, the iPhone 13 Pro still starts at the same $999 price point as last year's entry-level Pro iPhone. TechInsights did a costs analysis breakdown of the new iPhone 13 Pro, finding that due to higher component costs related to the improved camera, ...

Apple's AirTags are being used in an increasing number of targeted car thefts in Canada, according to local police. Outlined in a news release from York Regional Police, investigators have identified a new method being used by thieves to track down and steal high-end vehicles that takes advantage of the AirTag's location tracking capabilities. While the method of stealing the cars is largely ...

Along with naming its editorial picks for the top apps and games of 2021, Apple today shared charts for the most downloaded free and paid apps and games in the United States across 2021. The number one most downloaded free iPhone app was TikTok, followed by YouTube, Instagram, Snapchat, and Facebook. The top paid iPhone apps included Procreate Pocket, HotSchedules, The Wonder Weeks, and Touch...

Apple's chipmaking partner TSMC has kicked off pilot production of chips built on its 3nm process, known as N3, according to Taiwanese supply chain publication DigiTimes. The report, citing unnamed industry sources, claims that TSMC will move the process to volume production by the fourth quarter of 2022 and start shipping 3nm chips to customers like Apple and Intel in the first quarter of...

Tesla CEO Elon Musk has encouraged customers to buy the "Cyberwhistle" for $50 instead of Apple's much-discussed Polishing Cloth. The product page, which Musk shared on Twitter on Tuesday evening, offers a limited edition stainless steel whistle with the same distinctive design of the Tesla Cybertruck:Inspired by Cybertruck, the limited-edition Cyberwhistle is a premium collectible made from ...

Apple today shared its 2021 App Store Award winners, highlighting the 15 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen for their quality, innovative technology, creative design, and positive cultural impact. "The developers who won App Store Awards in 2021 harnessed their own drive and vision to deliver the best apps and games of the year --...

Apple's next-generation MacBook Air is reportedly set to bring over many of the new MacBook Pro's features, with one noticeable omission, according to recent reports. The latest MacBook Pro models feature a mini-LED "Liquid Retina XDR" display with deep blacks and support for up to 1,600 nits peak brightness. The display also features Apple's "ProMotion" technology, which is capable of...