Apple Shares 'Shot on iPhone 13 Pro' Film Celebrating Chinese New Year

Apple today shared a short film called "The Comeback," which has been released in celebration of Chinese New Year. Created by director Zhang Meng, the video kicks off the Year of the Tiger with the story of a father, a son, and a forgotten village with an "out-of-this-world dream."


The 23 minute film was shot using the latest iPhone (which is the ‌iPhone‌ 13 Pro) like all of the videos in Apple's ongoing "Shot on ‌iPhone‌" series. Though filmed in Chinese, Apple has also added English subtitles for those who do not speak the language.

Chinese New Year, or the Lunar New Year, begins on Tuesday, February 1, 2022, and it is a major holiday in China and other countries. Apple previously shared a Chinese gift guide on its websites in China, Hong Kong, Taiwan, and Macao that features ‌iPhone‌ 13 models, AirPods, and more.

Apple also introduced special edition AirPods Pro and special edition Beats Studio Buds with custom-designed tiger themes as 2022 is the Year of the Tiger on the Chinese calendar.

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...

Top Rated Comments

citysnaps Avatar
45 months ago

$1500 dollar phone ... $1,000,000 in equipment and talent.
This video is not for the perpetually cynical, or those lacking creativity and stuck with sclerotic imaginations. Rather, it’s for people with fertile imaginations that still have a sense of wonder and able to dream about the possible. And most importantly, haven’t yet been admonished about what is impossible. A $1,000,000 budget for equipment and talent is certainly not required.

A 12 year old Steven Spielberg, after earning a photography merit badge in Boy Scouts, borrowed his father’s 8mm film movie camera and with a bunch of neighborhood kid friends for actors made his first short film, The Last Gunfight.

The iPhone as a video camera, or as a still camera, has a ton of potential for anyone who has vision, curiosity, imagination and the drive to create. Even if it needs to be borrowed from one's father or mother.
Score: 11 Votes (Like | Disagree)
citysnaps Avatar
45 months ago
Excellent! It's about creativity and imagination, not camera gear. As it always is.
Score: 6 Votes (Like | Disagree)
movielad Avatar
45 months ago
It very much reminds me of a Chinese version of Michel Gondry's "Be Kind Rewind" where the whole community comes out to make a movie. It's a love letter to cinema, the imagination and people coming together to share a passion. This is one of Apple's best ads yet IMHO.
Score: 6 Votes (Like | Disagree)
movielad Avatar
45 months ago

Cool! I wonder how many iPhones they used!
And how long it took to transfer all that ProRes footage ;)

Let's hope the iPhone 14 Pro models come with USB-C and Thunderbolt/USB-4 speeds this year.
Score: 5 Votes (Like | Disagree)
Adarna Avatar
45 months ago

This video is not for the perpetually cynical, or those lacking creativity and stuck with sclerotic imaginations. Rather, it’s for people with fertile imaginations that still have a sense of wonder and able to dream about the possible. And most importantly, haven’t yet been admonished about what is impossible. A $1,000,000 budget for equipment and talent is certainly not required.

A 12 year old Steven Spielberg, after earning a photography merit badge in Boy Scouts, borrowed his father’s 8mm film movie camera and with a bunch of neighborhood kid friends for actors made his first short film, The Last Gunfight.

The iPhone as a video camera, or as a still camera, has a ton of potential for anyone who has vision, curiosity, imagination and the drive to create. Even if it needs to be borrowed from one's father or mother.
The popularity of iPhones today is equivalent to those of the Kodak Brownie ('https://en.wikipedia.org/wiki/Kodak_Brownie') from 122 years ago.

Imagine if Steven Spielberg was born 3 years after the iPhone 1st came out.

The tools accessible to a middle class household today would allow for better than those 1959's Oscar Award winning titles.

Few people think beyond the box and imagine their smartphone being used to tell a fictional story unless you're in the industry.
Score: 5 Votes (Like | Disagree)
Adarna Avatar
45 months ago

To be honest, it doesn’t look that spectacular. Not worth bragging that it was shot on an iPhone. We can clearly tell that it was shot on a phone, and not on a professional camera.
Market positioning of this is not to replace IMAX cameras or for this to be used in the future MCU features.

It is targeted at entry-level.

At $999-$1,599 it is relatively cheap compared to dedicated cinematic hardware with the bonus of it being able to do near FCP-quality edits in-camera. Can anyone point to any ProRes camera at that price point?

Once the project is wrapped up the owners of the hardware can repurpose them to become.... smartphones again.

The story of this feature is that of a working-class stunt double, his father and the declining rustbelt of a town coming together on a below indie budget. Essentially a sci-fi tourism flick if your thing is all about Mars. In a country of a little over 1.4 billion even a fraction of a fraction of a percent is enough to get people to do tourist things there.

iPhones & Androids cameras were not that good pre-2012. 2012 was when point & shoots and DSLRs peaked. After that it was a straight global shipment decline. I believe this year would be mirror the worldwide volume of year 1999.

This video is good as it shows Apple is trying to expand to other market and is probably the reason why this year's iPhone Pro and Pro Max will finally get USB-C 40Gbps.

Its a brilliant story... from Kung-Fu flicks that is a very original Chinese/Hong Kong export of decades past to today's sci-fi flicks like the Wandering Earh ('https://www.netflix.com/title/81067760'). It highlights the rich cinematic history of a growing market.

Now, if you have no plans to make money from this then it just elevated your household's home video or even corporate videos for SMEs.

I was asked by my boss if we should be buying an R5c ('https://www.theverge.com/2022/1/20/22892766/canon-eos-r5c-announced-specs-release-date-cost') for internal training videos. I replied that an iPhone 13 Pro Max instead for our trainer and have them edit it on a gaming laptop. We do not need it to win any Academy award. We just want to making training videos for tasks that that need to be taught to new personnel or as a refresher to old.

The lovely thing about any iPhone vs any Canon EOS Cinematic camera is that the iPhone can be financed at cost by our telco for 24-36 months and have an alternate use with SMS/voice calls/data while the Canon is just.... a camera.

So say $1,599 iPhone divided by 24 or 36 months is = $66.63/month or $44.42. To produce that flick I would not be surprised if they used about a dozen or so Max's to for dedicated visual and dedicated audio.

Adorama/BH can do financing of up to 12 months with anything bought on their store? Bodies like the R5c does not even come close to costing $1,599. Then you need to add lenses that cost the equivalent to an iPhone and its equivalent function is just that.

What will differentiate this video from that of say most Max users would be workflow, thinking process, creative process and production timeline discipline.
Score: 4 Votes (Like | Disagree)