Apple Shares 'Full Bloom' Shot on iPhone 12 Video Featuring Flowers

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Apple today shared a new video in its ongoing "Shot on iPhone 12 - Everyday Experiments" series, which features unique photography tutorials and ideas for iPhone users, along with impressive visuals.


"Full Bloom," as the name suggests, features flowers, and Apple says that it's meant to "celebrate spring's colors, life, and growth with the ‌iPhone 12‌."

As with other "Everyday Experiments" videos, "Full Bloom" shows off various ‌iPhone 12‌ camera capabilities, including time-lapse and slo-mo, and it explains the techniques that are being used.

The video features photographs of fruit and vegetables, water, pressed flowers, succulents, mushrooms, flowers colored with a highlighter to give blooms a fluorescent glow, and more.

Tags: Apple ads, Shot on iPhone

Top Rated Comments

Think|Different Avatar
Think|Different
7 weeks ago
Absolutely incredible. I’m not nearly trying enough with my camera, ha.
Score: 10 Votes (Like | Disagree)
citysnaps Avatar
citysnaps
7 weeks ago
Love the creativity! Very inspiring!
Score: 5 Votes (Like | Disagree)
wigby Avatar
wigby
7 weeks ago

You can still immediately see it's from smartphone camera ?
Only those that have shot with pro cams can see the difference between iPhone and pro cams. 99% of viewing public would never know the difference and that is the only audience that matters (unless you're gunning for a cinematographic technical achievement award).
Score: 3 Votes (Like | Disagree)
jmgregory1 Avatar
jmgregory1
7 weeks ago
Very cool ad - and amazing what you can do with both the iPhone and some good editing.
Score: 3 Votes (Like | Disagree)
The Barron Avatar
The Barron
7 weeks ago
Hey, MacRumors - Can you please find out the answers to the great questions asked by posters here regarding the various apps used to bring the Apple 12 video to the final version?
Score: 3 Votes (Like | Disagree)
Regnar Avatar
Regnar
7 weeks ago
Anyone know which mount it is that they used? Thanks!!
Score: 2 Votes (Like | Disagree)
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