Apple Shares 'A Dozen Eggs' Shot on iPhone Video

Apple today shared a new video in its ongoing "Shot on iPhone" series, this time commissioned from French film director Michel Gondry, known for movies like "Eternal Sunshine of the Spotless Mind," "Be Kind Rewind," "The Green Hornet," and "The Science of Sleep."


The video focuses on eggs in various fantasy settings and situations, ending with an ‌iPhone‌ shot of chickens. The entire short piece was filmed on the iPhone 13 Pro.

What happens when you take a dozen eggs, add iPhone 13 Pro and throw in the inventive mind of Michel Gondry? The simple becomes cinema.

Apple regularly shares "Shot on ‌iPhone‌" videos and photos, and it is one of the company's longest running advertising campaigns. The "A Dozen Eggs" video may make its way to TV commercials and social media.

Update: Apple has also shared a "Behind the Scenes" look at how the video was created.

Top Rated Comments

TheYayAreaLiving ? Avatar
12 months ago
That's pretty amazing. Prices of the eggs will be soaring now.

Ready to slap an egg on the iPhone 14.



Attachment Image
Score: 17 Votes (Like | Disagree)
kalsta Avatar
12 months ago
Nice film! Should’ve been a baker’s dozen though… you know, since it’s the iPhone 13 and all.
Score: 15 Votes (Like | Disagree)
macduke Avatar
12 months ago
iPhone is crazy nowadays. This shot of the Milky Way galaxy was taken on my iPhone 13 Pro. A couple years ago I would’ve thought this was a joke.

Attachment Image
Score: 12 Votes (Like | Disagree)
satchmo Avatar
12 months ago
Eggcellent!

;)
Score: 10 Votes (Like | Disagree)
4jasontv Avatar
12 months ago
Meh. It's not all it's cracked up to be. But hey, it was free-range so look on the sunny side.
Score: 8 Votes (Like | Disagree)
samwight Avatar
12 months ago
What's impressive about this video has little to do with the camera it was shot on.
Score: 6 Votes (Like | Disagree)

Related Stories

iphone 14 pro display schematics

Alleged iPhone 14 Pro Display Schematic Shows True Size of Pill-Shaped and Circular Cutouts Expected to Replace the Notch

Saturday February 26, 2022 11:25 pm PST by
An image alleged to be the display schematic for the iPhone 14 Pro series has emerged online, offering us a look at the true size of the pill-shaped and circular cutout design expected to debut on the high-end 2022 iPhones in replacement of the notch. The image first emerged on Weibo and was later shared by Apple leaker Jon Prosser who claims to have been able to "independently" confirm...
iPhone 14 Mock pill and hole thumb

iPhone 14 Pro Rumored to Feature 8GB RAM, Matching Galaxy S22

Thursday February 17, 2022 5:58 am PST by
The iPhone 14 Pro will feature 8GB of RAM, the most memory ever offered in an iPhone, according to an unverified but plausible report coming out of Asia. According to a post from the account "yeux1122" on the Korean blog Naver, the iPhone 14 Pro will contain 8GB of RAM. Citing supply chain sources, the post claims that the iPhone 14 Pro's memory components have now been confirmed, and added...
apple store pickup employees

Apple Requiring Employees to Submit Proof of COVID-19 Booster Shot or Face Frequent Testing

Sunday January 16, 2022 7:59 am PST by
Apple will require retail and corporate employees to submit proof of receiving a COVID-19 booster shot, or else face frequent testing to enter the workplace, the company announced in an internal email obtained by The Verge. "Due to waning efficacy of the primary series of COVID-19 vaccines and the emergence of highly transmissible variants such as Omicron, a booster shot is now part of...
maxresdefault

Apple Demos Filmmaking Techniques in New Shot on iPhone Video

Monday July 26, 2021 9:10 am PDT by
Apple today shared another video in its ongoing Shot on iPhone series, with the new ad focusing on filming techniques to demonstrate how easy it can be to make a movie on an iPhone. The video walks through using the Ultra Wide camera for unique perspectives and it demonstrates different lighting effects that can be used to make a cinematic feel. There's a technique on a DIY crane shot...
maxresdefault

Apple Shares New 'Movie Magic' Shot on iPhone 13 Pro Video

Thursday October 21, 2021 9:13 am PDT by
Apple today continued with its long-running "Shot on iPhone" series, uploading another "Experiments" video that focuses on the camera capabilities of the iPhone 13 Pro. The "Movie Magic" video features Dong Hoon Jun and visual artist James Thornton explaining how they shot a short sci-fi film. The video highlights various effects that can be captured with the iPhone 13 Pro and a set of props ...
maxresdefault

Apple Shares 'Shot on iPhone 13 Pro' Film Celebrating Chinese New Year

Thursday January 20, 2022 3:02 pm PST by
Apple today shared a short film called "The Comeback," which has been released in celebration of Chinese New Year. Created by director Zhang Meng, the video kicks off the Year of the Tiger with the story of a father, a son, and a forgotten village with an "out-of-this-world dream." The 23 minute film was shot using the latest iPhone (which is the iPhone 13 Pro) like all of the videos in...
maxresdefault

Apple Shares Three New Humorously Dramatic Ads Showing Off iPhone 13 Pro Camera Capabilities

Monday December 27, 2021 6:40 am PST by
Apple has debuted three new "Shot on iPhone" ads highlighting the camera capabilities of the iPhone 13 Pro, with each of them focusing on a specific feature in a humorously dramatic way. In "Detectives," a pair of detectives sitting in a car discuss Cinematic mode, which lets you shift focus between subjects in a shot. The foreground detective mentions that the focus is on him since he's the...
maxresdefault

Apple Highlights iPhone 13 Battery Life and Durability in New Ads

Thursday January 20, 2022 4:49 pm PST by
Apple today shared a pair of iPhone 13 ads highlighting key features like battery life and the durable Ceramic Shield front display. In the first spot, titled "Doin' Laps," a child sets his iPhone 13 up on his bike and then cruises around the neighborhood capturing a long video. At the end of his journey, which lasts for five hours, the iPhone is still recording and has not run out of...

Popular Stories

USB C Over Lightning Feature

EU Passes Law to Switch iPhone to USB-C by End of 2024

Tuesday October 4, 2022 3:30 am PDT by
The European Parliament today voted overwhelmingly in favor of enforcing USB-C as a common charging port across a wide range of consumer electronic devices, including the iPhone and AirPods, by the end of 2024. The proposal, known as a directive, forces all consumer electronics manufacturers who sell their products in Europe to ensure that a wide range of devices feature a USB-C port. This...
ipad pro purple

Five Apple Products You Should Avoid Buying Right Now

Wednesday October 5, 2022 2:12 pm PDT by
Rumors suggest that Apple still has several new devices that are coming before the end of the year, including a range of Macs and iPads. It's not looking like we're going to get an October event in 2022, but refreshes are coming soon, probably via press release. If you're planning to buy a Mac or an iPad, make sure to check out our list to know what's safe to pick up now and what's not. iPad ...
General iOS 16 Feature Yellow

10 New iOS 16 Features Coming Later This Year

Monday October 3, 2022 2:41 pm PDT by
iOS 16 was released to the public three weeks ago with a customizable Lock Screen, the ability to edit iMessages, improvements to Focus modes, and much more. And in the coming months, iPhone and iPad users have even more new features to look forward to. We've rounded up 10 new features coming to the iPhone and iPad later this year, according to Apple. Many of the features are part of iOS...
magsafe charger orange

Apple Releases New MagSafe Charger Firmware

Tuesday October 4, 2022 12:09 pm PDT by
Apple today released updated firmware for the MagSafe Charger that is designed to work with the iPhone 12 and later and the AirPods Pro 2. The new firmware is version 10M1821, up from the prior 10M229 firmware. Note that in the Settings app, you'll see a different version number than the firmware number, with the update displayed as version 255.0.0.0 (the prior firmware was 247.0.0.0). The...
maxresdefault

Video: AirPods Pro 2 vs. Bose QuietComfort II

Monday October 3, 2022 12:50 pm PDT by
Apple on September 23 officially launched the second-generation version of the AirPods Pro, introducing updated Active Noise Cancellation, Adaptive Transparency, improved sound, and more. Right around the same time, Bose introduced new QuietComfort II earbuds with many similar features, so we thought we'd compare the two to see which has the edge. Subscribe to the MacRumors YouTube channel for ...
General iOS 16 Feature Yellow

One of iOS 16's Best Features Drains Battery When Enabled

Thursday October 6, 2022 2:15 am PDT by
One of iOS 16's most praised features comes at the cost of draining battery life, according to recently published Apple support documents. The feature, known as "keyboard haptics," is optional in iOS 16 and allows users to get physical feedback via slight vibrations upon the touch of each key, confirming that it was pressed much like keyboard sounds. The feature is a useful addition to the...
aapl logo banner

No October Apple Event Expected Despite Upcoming Wave of New Devices

Wednesday October 5, 2022 2:33 am PDT by
Apple is no longer expected to host an event this month, despite plans to unveil a host of new devices including new iPad and Mac models, according to recent reports. In recent months, Apple has been expected to hold an event in October to announce a range of products that did not receive any stage time during the company's iPhone 14 unveiling event last month. In a recent newsletter, Bloombe...
iOS 16

Apple Preparing iOS 16.0.3 With More Bug Fixes Following iPhone 14 Launch

Monday October 3, 2022 7:53 am PDT by
iOS 16.0.2 was released last month with several bug fixes for iPhone 14 issues, excessive copy and paste permission prompts, and more. Now, evidence suggests that Apple is planning to release iOS 16.0.3 with additional bug fixes. Evidence of an upcoming iOS 16.0.3 software update has shown up in MacRumors analytics logs, which have been a reliable indicator in the past. There are several...
iOS 16

Apple Seeds New Betas of iOS 16.1 and iPadOS 16.1 to Developers [Update: Public Beta Available]

Tuesday October 4, 2022 10:06 am PDT by
Apple today seeded the fourth beta of iOS 16.1 to developers for testing purposes, with the beta coming one week after the release of the third iOS 16.1 beta. The iOS 16.1 beta is also joined by the fifth beta of iPadOS 16.1, which is on a slightly different schedule as Apple started testing it prior to the launch of iOS 16. Registered developers can download the iOS 16‌ and iPadOS 16...
dynamic island outline 1

iOS 16.1 Beta Adds More Pronounced Gray Border Around Dynamic Island When Using Black Wallpapers or in Dark Mode

Tuesday October 4, 2022 11:58 am PDT by
With the latest iOS 16.1 beta, Apple has tweaked the design of the Dynamic Island on the iPhone 14 Pro and Pro Max to make it more visible on a dark background. When using a darker wallpaper or with the darker interface of Dark Mode activated, there is a light gray border around the outside of the Dynamic Island when the screen is dimmed or when the Dynamic Island is in active use. The...