Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year.

top stories 13apr2024
We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things are going with the iPhone 15 Pro now that it's halfway through its flagship lifecycle, so read on below for all the details on these stories and more!

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Apple plans to release its first Macs with the M4 series of chips in late 2024, according to Bloomberg's Mark Gurman.

M4 AI Optimized Feature Teal
The report says that the MacBook Pro and iMac lines will be the first to be updated with the M4 series of chips later this year, while other models like the MacBook Air, Mac mini, Mac Studio, and Mac Pro are expected to be updated with M4 series chips throughout 2025.

Gurman said the chips are "designed to highlight artificial intelligence" capabilities on the Mac.

New iPads Likely to Launch During Second Week of May

In the latest edition of his newsletter, Bloomberg's Mark Gurman said new iPad Pro and iPad Air models will likely launch during the second week of May, following reported manufacturing delays.

M3 iPad Feature 3
He also said Apple is working on new iPad mini and entry-level iPad models, but he does not expect those devices to launch until later this year.

It has been nearly 18 months since Apple last released new iPads.

Review: Six Months With the iPhone 15 Pro

It's been a bit over six months since the iPhone 15 lineup came out in September, and MacRumors videographer Dan Barbera has been using an iPhone 15 Pro Max sans case since launch. Over on our YouTube channel, Dan did a long-term review to demo how his phone has held up and his thoughts on the Action button, battery life, and camera features.

iPhone 15 6 Months Later Thumb 3
If you're an ‌iPhone 15 Pro‌ owner, let us know how your battery life is holding up, whether you're regularly using the Action button, and anything else you've found interesting about your experience with Apple's latest high-end flagship phone!

Here Are All the Rumored iPhone 16 Colors

We recently recapped all rumored color options for the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max, so be sure to check out the list to learn about the new options expected.

iPhone 16 Camera Lozenge 2 Colors
At least two new color options are rumored for the lower-end iPhone 16 and iPhone 16 Plus models, including Purple and White, while the Pro models could gain new Space Black and Rose Gold titanium finishes.

iOS 18 May Feature All-New 'Safari Browsing Assistant'

One of the new generative AI features rumored to be coming to the iPhone with iOS 18 could be a browsing assistant in Safari, according to backend code discovered on Apple's servers.

iOS 18 WWDC 24 Feature 2
While no specific details about the browsing assistant are known, the feature could allow Safari to better compete with other AI-infused web browsers available on the iPhone, such as Microsoft Edge and Arc Search.

The MacRumors Show: Apple Shortcuts and iOS 18 ft. Matthew Cassinelli

Matthew Cassinelli, one of the minds behind Workflow, joined Dan and Hartley on this week's episode of The MacRumors Show to talk Apple Shortcuts and potential improvements and AI features coming to the app in iOS 18.

The MacRumors Show Apple Shortchuts and iOS 18
Last week's episode included discussion of Apple's potential foray into robots, along with discoveries made in the iOS 17.5 beta, rumors about a new Apple Pencil, and more.

Subscribe to The MacRumors Show channel on YouTube, and listen to the podcast in Apple Podcasts or your preferred podcast app.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Popular Stories

Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Apple MacBook Pro M4 hero

New MacBook Pro Nears Mass Production, But Four Bigger Upgrades Expected Next Year

Sunday September 28, 2025 2:08 pm PDT by
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest. Apple often...
iOS 26

Apple Continues to Prepare iOS 26.0.1 With Multiple Bug Fixes Expected

Sunday September 28, 2025 1:30 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
iOS 26

Apple Releases iOS 26.0.1 With Fixes for Wi-Fi, Cellular, and Camera Issues on iPhone 17 Models

Monday September 29, 2025 10:12 am PDT by
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
maxresdefault

New iPad Pro With M5 Chip Leaked in Unboxing Video

Tuesday September 30, 2025 8:39 am PDT by
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak. Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
LG UltraFine 6K Display TB5

LG UltraFine 6K (32U990A) TB5 Display: Pre-Orders Open September 30

Monday September 29, 2025 6:21 am PDT by
Pre-orders for LG's new UltraFine evo 6K display (model 32U990A) with Thunderbolt 5 support will begin on September 30, according to a major U.S. retailer listing. LG first revealed the 32-inch display at CES 2025 in January, teasing its status as the first monitor to support Thunderbolt 5. At the time, LG only provided high-level specs, but left pricing, availability, and full technical...
Foldable iPhone 2023 Feature Iridescent 1

Samsung Confirms Plan to Make Foldable Displays for Major American Company

Monday September 29, 2025 6:54 am PDT by
Samsung Display president Lee Cheong has confirmed plans to make foldable smartphone displays for a major American company, which is widely believed to be Apple. As reported in Chosun Biz, Cheong last week told journalists in Seoul that the company is accelerating preparations for mass production of OLED displays designed for foldable smartphones to be supplied to a "North American client."...
ipad mini 7 feature blue

iPad Mini 8 Rumors: Everything We Know So Far

Monday September 29, 2025 8:55 am PDT by
Apple's eighth-generation iPad mini is likely to arrive next year, so here's what to expect. The current iPad mini came out in 2024, with the main upgrade over the previous version being the A17 Pro chip and Apple Intelligence support. The previous generation introduced a complete redesign and the A15 Bionic chip. In August, Apple mistakenly shared code that revealed key information about ...
iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...

Top Rated Comments

ApplesAreSweet&Sour Avatar
19 months ago

Apple updates all of their phones every year with the latest CPU. I'm disappointed they can't do this with the rest of their product line, and that we're left wondering whether a given model will be updated next month or more than a year away. I thought that moving away from Intel and using their own CPUs would have let them update more often.

I'd like to update from my Intel Mac mini, and I've priced out the replacement at close to $2K. I don't want to buy an M2 Pro when there might be an M3 soon or a much more powerful M4 a year from now, so I'm holding on to my money for now.
Apple could update every device at the same rate, once annually.

But that wouldn't lead to optimal sales and least possible losses:

iPhone by far outsells and generates higher profit margins than any other Apple Silicon powered product.

So every new chip generation, Apple leads with iPhone to make sure that there's more than plenty of the latest SoC to meet iPhone demand.

The rest of Macs and iPads then get the latest chip generation in descending order of popularity.

This is why products like MacBook Pro, iPad Pro and MacBook Air are almost (or entirely) on annual release schedules, like iPhone. But the remaining iPads and Macs usually see less frequent than annual releases.

Of course, Apple will adjust this dynamically if specific models increase in popularity, and vice-versa.

But Apple would face tremendous losses and potentially struggle to meet initial iPhone demand if every Apple Silicon phone/tablet/computer jumped to the latest chip on the same date, or even just within the same year.

For Apple, it's always, above all other device, all about the next and current iPhone.
Score: 8 Votes (Like | Disagree)
DavidSchaub Avatar
19 months ago

By never coming out with updates for so called less popular Macs as an example they are only damaging the respective models popularity? How can they possibly gain in popularity?
...
So many of these decisions are negatively impacting Mac sales.
Because the vast majority of Mac buyers don't care if their SoC is one generation old; and given how powerful modern computers are for most activities, they're right not to care too much.
Score: 7 Votes (Like | Disagree)
Souponastick270 Avatar
19 months ago
The iMac just got M3 ? Surely it would make more sense for the Mac Mini to get M4 and have it skip M3 like the iMac skipped M2
Score: 6 Votes (Like | Disagree)
bkendig Avatar
19 months ago

But Apple would face tremendous losses and potentially struggle to meet initial iPhone demand if every Apple Silicon phone/tablet/computer jumped to the latest chip on the same date, or even just within the same year.
Why? Other computer companies refresh their computer lines every year, for every new Intel CPU update.
Score: 6 Votes (Like | Disagree)
Realityck Avatar
19 months ago

Because the vast majority of Mac buyers don't care if their SoC is one generation old; and given how powerful modern computers are for most activities, they're right not to care too much.
At this moment in time a lot of potential sales are from consumers with older products, example Intel based Macs. That and also consumers being attracted to what Apple offers from other platforms/manufacturers. I never lumped AS Mac users as being motivated to upgrade to newer Macs like Apples markets iPhones. ;)
Score: 5 Votes (Like | Disagree)
javigarrido Avatar
19 months ago
Eventually Mark Gurman will get the release date right for the new ipad.
Score: 5 Votes (Like | Disagree)