Skip to Content

Apple Event in October? Here's What to Expect

Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends.

Tim Cook Rainbow
Will there be another Apple event this October? We discuss the possibility below.

Apple in October

Apple's most recent October events were in 2021 and 2023.

In 2022 and 2024, Apple did not host an October event. Instead, it announced new products with press releases and a series of shorter product videos.

Apple Scary FastThe graphic for Apple's Scary Fast event in October 2023

A recap of Apple's hardware announcements:

Rumored Products

It is not yet known if Apple plans to host an October event this year, but it seems likely.

Bloomberg's Mark Gurman said iPad Pro models with Apple's M5 chip would be released this year. If that timeframe remains accurate, the likelihood of an October event this year is high, as the standard M1 through M4 chips were all unveiled during events.

ipad pro 2024
Apple is also expected to update the Vision Pro with the M5 chip this year.

Apple's next MacBook Pro models with M5, M5 Pro, and M5 Max chips will reportedly enter mass production soon, but they might not be announced until early 2026.

Gurman expects Apple to update these products between late 2025 and early 2026, and most of them would be fitting for an October event:

Gurman's list did not mention the rumored lower-priced MacBook with an A18 Pro or A19 Pro chip, which is also expected to launch in late 2025 or early 2026.

Popular Stories

MacBook Neo Feature Pastel 1

First MacBook Neo Benchmarks Are In: Here's How It Compares to the M1 MacBook Air

Thursday March 5, 2026 4:07 pm PST by
Benchmarks for the new MacBook Neo surfaced today, and unsurprisingly, CPU performance is almost identical to the iPhone 16 Pro. The MacBook Neo uses the same 6-core A18 Pro chip that was first introduced in the iPhone 16 Pro, but it has one fewer GPU core. The MacBook Neo earned a single-core score of 3461 and a multi-core score of 8668, along with a Metal score of 31286. Here's how the...
MacBook Neo Feature Pastel 1

Apple Announces $599 'MacBook Neo' With A18 Pro Chip

Wednesday March 4, 2026 6:15 am PST by
Apple today announced the "MacBook Neo," an all-new kind of low-cost Mac featuring the A18 Pro chip for $599. The MacBook Neo is the first Mac to be powered by an iPhone chip; the A18 Pro debuted in 2024's iPhone 16 Pro models. Apple says it is up to 50% faster for everyday tasks than the bestselling PC with the latest shipping Intel Core Ultra 5, up to 3x faster for on-device AI workloads,...
Multicolored Low Cost A18 Pro MacBook Feature

Apple Accidentally Leaks 'MacBook Neo'

Tuesday March 3, 2026 7:00 am PST by
Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link...

Top Rated Comments

turbineseaplane Avatar
23 weeks ago

So what are we expecting exactly?
Great question ... seems like:



Attachment Image
Score: 11 Votes (Like | Disagree)
Mac Fly (film) Avatar
23 weeks ago
Tim



Tim Pro



Attachment Image

Attachment Image
Score: 11 Votes (Like | Disagree)
tomtad Avatar
23 weeks ago
I prefer this photo of Tim



I really want this to be a Mac event with the budget, colourful MacBook and an affordable Studio Display.

Then throw in the new MacBook Pro and a high end Studio Display.

That would Cook
Score: 9 Votes (Like | Disagree)
23 weeks ago
I hate my Alexa device. Wouldn't mind giving Homepod mini a shot
Score: 7 Votes (Like | Disagree)
Joe Rossignol Avatar
23 weeks ago

The exact past dates in October would have helped that article a lot
Sure, added.
Score: 5 Votes (Like | Disagree)
23 weeks ago
The next-gen Vision Pro will come in an egg and spring out like a facehugger. Totally hands free. You heard it here first.
Score: 5 Votes (Like | Disagree)