WWDC 2023 Rumor Report Card: The Biggest Hits and Misses

Apple made a wide range of hardware and software announcements during its WWDC keynote on Monday, introducing its long-awaited AR/VR headset Vision Pro, new Macs, iOS 17, macOS Sonoma, and much more. As always, there were many rumors leading up to the event that gave us an idea of what to expect, but not all of them were accurate.

WWDC 2023 Rumor Report Card
Below, we have recapped some of the bigger hits and misses from the WWDC rumor mill.

Hits

Misses

With so many rumors shared leading up to WWDC, this list is far from comprehensive, so feel free to discuss other hits and misses in the comments section.

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iPhone 17 Air Colors Thumb 2

iPhone 17 and iPhone 17 Air Rumored to Come in These 9 Colors

Friday July 11, 2025 12:30 am PDT by
The iPhone 17 and iPhone 17 Air will be available in a total of nine color options, according to new information coming out of Asia. The iPhone 17 Air's expected color options. According to the leaker going by the account name "yeux1122" on the Korean blog Naver, accessory manufacturers are now producing camera protector rings for the iPhone 17 and iPhone 17 Air in colors to match their...
11th gen ipad blue

Apple to Launch New Low-Cost 11-Inch iPad in the Spring

Friday July 11, 2025 3:40 am PDT by
Apple will launch a new 12th generation entry-level iPad in the spring of next year, according to Bloomberg's Mark Gurman. Apple is said to have two versions of the entry-level 11-inch iPad in development, codenamed J581 and J582. These could refer to different storage capacities – in which case, Apple may be planning to drop the existing lowest capacity option. The current iPad 11 is...

Top Rated Comments

kiensoy Avatar
28 months ago
I'm just surprised how close it looks to that render that was used all the time.



Attachment Image
Score: 38 Votes (Like | Disagree)
TechnoMonk Avatar
28 months ago
There were no misses, Apple made those last minute changes, per analysts.
Score: 23 Votes (Like | Disagree)
zach-coleman Avatar
28 months ago
I'm really surprised that Apple didn't push out fake leaks saying the headset would be $4000-$6000 in order to pull the iPad strategy again. I really expected it to shockingly come out at $2000 or less considering the $3000 rumor.
Score: 22 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
28 months ago
Everyone got the price wrong for the Apple Vision Pro. However, no one expected this to happen yesterday.



Attachment Image
Score: 21 Votes (Like | Disagree)
fwmireault Avatar
28 months ago
Another miss: nobody expected Mac Pro to be revealed yesterday
Score: 21 Votes (Like | Disagree)
Nermal Avatar
28 months ago

Nearly all claims made by previously-accurate Twitter account @analyst941 were false
Because Apple had been feeding that person's source fake information to track down a leak. There was a thread about it a few weeks ago.
Score: 19 Votes (Like | Disagree)