Apple's AR/VR Headset Expected to Enter Mass Production in October Ahead of Late 2023 Launch

I miss the days when the MacRumors comments section was a place of actual thought and conversation. Now it's just a Twitter'ish hole where people fling flippant, sardonic dead-end comments. It's too easy to type "flop"; instead, give us a thoughtful argument as to the headwinds you think a new product might face. I am over the moon for this upcoming launch and I'd make my case, but it's not clear there's many left here who care... ?

I miss the days when the MacRumors comments section was a place of actual thought and conversation. Now it's just a Twitter'ish hole where people fling flippant, sardonic dead-end comments. It's too easy to type "flop"; instead, give us a thoughtful argument as to the headwinds you think a new product might face. I am over the moon for this upcoming launch and I'd make my case, but it's not clear there's many left here who care... ?

I agree with ya. I am also very excited and can’t stand all of the doom and gloom comments on literally every article, no matter what it is.

it’ll be nice to discuss it all on Monday too when it’s revealed. Apple knows what they’re doing here.

I forecast the Phoenix (rising) iMac "bigger" will be branded PRO and "starting at only..." $3499, north of $4K nicely configured. Look back to the former iMac Pro as your guide.

As to Goggles, bring 'em on. Finally, FINALLY: an entirely NEW product creation from Apple this is not a slightly bigger or slightly faster rehash of the existing mix. I look forward to seeing whatever it can do and whatever it actually costs. I hope it dazzles... but, unlike seemingly many, reserve all judgement until the vapor is actually revealed so we can see what it actually is, what it can actually do, what it actually costs, etc.

I agree with ya. I am also very excited and can’t stand all of the doom and gloom comments on literally every article, no matter what it is.

it’ll be nice to discuss it all on Monday too when it’s revealed. Apple knows what they’re doing here.

This is how it is every time. I always refer to this as the cycle of Apple criticism.

1) Apple would never do X.

2) Okay, Apple is doing X, but people will never buy it.

3) All the people buying X are sheep.

4) I bought X. But it’s flawed!

5) Apple was great when it did X, but will fail at the next thing they’re doing.

For $3k I rather get a replacement for the 2020 iMac 27". It's 34 months old by WWDC 2023.

Gonna get a headset eh @TheYayAreaLiving 🎗️ with your new macbook and iphone 15 ProMax — you could wait and get a 16 ProMax and lessen the financial damage this fall LOL. — Of course I know you would not do that ha hao_Oo_Oo_O🙃🙃;);)

You forgot to list Apple Watch Ultra. No way! I have to upgrade to the new iPhone this year. I'm already at 97% of battery life. The only way to get back to 100% battery life is to get a brand-new iPhone. This is just unacceptable 🤦🏻‍♀️