Kuo: Apple's Mixed-Reality Headset Could Launch as Late as 2024

Apple's mixed-reality headset could launch as late as the fourth quarter of 2023 or early 2024, according to Apple analyst Ming-Chi Kuo.

apple ar concept kane purpleApple headset concept by designer Marcus Kane

Kuo shared the information in a tweet earlier today, noting that the latest forecast represents a delay over the previous third quarter of 2023 prediction for mass shipments of the headset. He added that investors are more interested in whether the product announcement will convince customers that "Apple's AR/MR headset device is the next star in consumer electronics," rather than shipment numbers. If the device does launch this year, shipments are likely to be even lower than existing estimates, he added.

Morgan Stanley analysts believe Apple's headset will enter mass production in October and launch by December, just in time for the holiday period – a time frame that broadly mirrors Kuo's forecast. Apple's supply chain is apparently preparing to assemble only 300,000 to 500,000 headsets in 2023.

Apple's headset is widely expected to be announced today during its WWDC keynote, so there may soon be further information about when the device will launch. Follow along on MacRumors.com and @MacRumorsLive on Twitter for full coverage of Apple's announcements throughout the day.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Top Rated Comments

Aeolius Avatar
12 months ago
Two hours until we never have to see artists renderings again!
Score: 17 Votes (Like | Disagree)
morningsong Avatar
12 months ago
It's DOA with a price tag of 3K or up.
Score: 10 Votes (Like | Disagree)
lazyrighteye Avatar
12 months ago

It's DOA with a price tag of 3K or up.
I do not believe we'll see a $3k price tag. And by "do not believe" I mean "hope."
Score: 7 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
12 months ago
AR/VR is cool, but it is really not for everyone!

Willing to wait that long. I need to save money to afford this AR/VR headset. I just hope it does not end up like AirPower.

https://www.macrumors.com/2019/03/29/apple-officially-cancels-airpower/
Score: 7 Votes (Like | Disagree)
SexExpert Avatar
12 months ago
Kuo is a known shitehawk and can't be trusted.
Score: 6 Votes (Like | Disagree)
spazzcat Avatar
12 months ago

It's DOA with a price tag of 3K or up.
Maybe we should wait a few more hours and get facts instead of rumors?
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, SEGA Genesis,...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...