Kuo: Apple's Mixed-Reality Headset Could Launch as Late as 2024

Apple's mixed-reality headset could launch as late as the fourth quarter of 2023 or early 2024, according to Apple analyst Ming-Chi Kuo.

apple ar concept kane purpleApple headset concept by designer Marcus Kane

Kuo shared the information in a tweet earlier today, noting that the latest forecast represents a delay over the previous third quarter of 2023 prediction for mass shipments of the headset. He added that investors are more interested in whether the product announcement will convince customers that "Apple's AR/MR headset device is the next star in consumer electronics," rather than shipment numbers. If the device does launch this year, shipments are likely to be even lower than existing estimates, he added.

Morgan Stanley analysts believe Apple's headset will enter mass production in October and launch by December, just in time for the holiday period – a time frame that broadly mirrors Kuo's forecast. Apple's supply chain is apparently preparing to assemble only 300,000 to 500,000 headsets in 2023.

Apple's headset is widely expected to be announced today during its WWDC keynote, so there may soon be further information about when the device will launch. Follow along on MacRumors.com and @MacRumorsLive on Twitter for full coverage of Apple's announcements throughout the day.

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Top Rated Comments

Aeolius Avatar
15 months ago
Two hours until we never have to see artists renderings again!
Score: 17 Votes (Like | Disagree)
morningsong Avatar
15 months ago
It's DOA with a price tag of 3K or up.
Score: 10 Votes (Like | Disagree)
lazyrighteye Avatar
15 months ago

It's DOA with a price tag of 3K or up.
I do not believe we'll see a $3k price tag. And by "do not believe" I mean "hope."
Score: 7 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
15 months ago
AR/VR is cool, but it is really not for everyone!

Willing to wait that long. I need to save money to afford this AR/VR headset. I just hope it does not end up like AirPower.

Score: 7 Votes (Like | Disagree)
SexExpert Avatar
15 months ago
Kuo is a known shitehawk and can't be trusted.
Score: 6 Votes (Like | Disagree)
spazzcat Avatar
15 months ago

It's DOA with a price tag of 3K or up.
Maybe we should wait a few more hours and get facts instead of rumors?
Score: 5 Votes (Like | Disagree)