Developers May Soon Be Able to Automatically Charge Apple Users for Subscription Price Increases
Apple appears to be testing a new feature that would allow developers to automatically charge users when a subscription price goes up, according to TechCrunch.
Right now, Apple asks customers to explicitly agree to subscription pricing increases when the cost of a subscription goes up. If a customer does not tap on the presented "Agree to New Price" button, their subscription is automatically canceled. But if the new functionality that Apple is testing rolls out, customers may simply be notified of an upcoming change, rather than being given the choice to cancel. Essentially, Apple is testing an opt-out system rather than an opt-in system for subscription pricing changes.
When Disney+ recently increased its prices to $7.99 per month, some developers noticed that the Disney+ app sent out a notification that was more of an alert about a price increase rather than a clear opt-in choice. Disney+ subscribers received a notification with a large "OK" button letting them know about the change, but there was no built-in opt-out button, with the app instead providing a link to change the subscription.
Other developers noticed similar behavior for different subscriptions, and an Apple spokesperson confirmed to TechCrunch that it is running a pilot test on a new subscription system.
"We are piloting a new commerce feature we plan to launch very soon. The pilot includes developers across various app categories, organization sizes, and regions to help test an upcoming enhancement that we believe will be great for both developers and users, and we'll have more details to share in the coming weeks," the spokesperson said.
If this change rolls out more widely, App Store users will need to keep a closer eye on their subscriptions, as it will be easier for a pricing increase to go under the radar without the express opt-in system that's currently in place.
Apple would not provide more details on the pilot test, and did not offer information on the apps that are currently involved or when the feature might roll out more widely to all developers.
Popular Stories
Apple is expected to announce iOS 18 during its WWDC keynote on June 10, and new features have already been rumored for many apps, including Apple Music, Apple Maps, Calculator, Messages, Notes, Safari, and others. Below, we recap iOS 18 rumors on a per-app basis, based on reports from MacRumors, Bloomberg's Mark Gurman, and others: Apple Maps: At least two new Apple Maps features are...
In his Power On newsletter today, Bloomberg's Mark Gurman outlined some of the new products he expects Apple to announce at its "Let Loose" event on May 7. Subscribe to the MacRumors YouTube channel for more videos. First, Gurman now believes there is a "strong possibility" that the upcoming iPad Pro models will be equipped with Apple's next-generation M4 chip, rather than the M3 chip that...
Apple's upcoming iPad Pro models will feature "by far the best OLED tablet panels on the market," according to Display Supply Chain Consultants. Set to be announced on May 7, the OLED iPad Pro models will feature LTPO (a more power efficient form of OLED), a 120Hz ProMotion refresh rate, and a tandem stack and glass thinning that will bring "ultra-thin and light displays" that support high...
Bloomberg's Mark Gurman today said that iOS 18 will "overhaul" many of Apple's built-in apps, including Notes, Mail, Photos, and Fitness. Gurman did not reveal any specific new features planned for these apps. It was previously rumored that the Notes app will gain support for displaying more math equations, and a built-in option to record voice memos, but this is the first time we have...
Best Buy today has discounted Apple's M1 iPad Air (64GB Wi-Fi) to a new all-time low price of $399.99 in the Starlight color option, down from $599.99. Best Buy says this deal will last through the end of the day, and it's only available in one color at this record low price. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a...
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
With iOS 17.5, Apple is adding a "Repair State" feature that is designed to allow an iPhone to be sent in for service without deactivating Find My and Activation Lock. The fourth iOS 17.5 beta that came out today adds a "Remove This Device" option for all devices in Find My, and using it with an iPhone puts that iPhone into the new Repair State. Right now, sending an iPhone to Apple to be...
Top Rated Comments
Jesus -- these companies just want us hooked up to them and they can simply extract whatever money out of us they feel like
Welcome to hell
Combine this with subscription groups and you get this:
1. launch at 0.99/mo
2. Get users using search ads
3. Increase launch product to 99.99/mo
4. New users get new subscription group at 99 cents/mo
5. Rinse and repeat
…THEN THEY DO THIS! ?