Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
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'iPhone 8' Could Start at $999 for 64GB Capacity
In a column for The New York Times, Brian X Chen quotes anonymous sources who reveal that among Apple's refreshed iPhones next month will be a "premium model" priced "at around $999".
Chief among the changes for the new iPhones: refreshed versions, including a premium model priced at around $999, according to people briefed on the product, who asked to remain anonymous because they were not authorized to speak publicly. Apple made room for a bigger screen on that model by reducing the size of the bezel — or the forehead and the chin — on the face of the device. Other new features include facial recognition for unlocking the device, along with the ability to charge it with magnetic induction, the people said.Daring Fireball's John Gruber believes Chen's source indicates the iPhone 8 will indeed start at $999, with a higher storage capacity model at $1099 and maybe another at $1199. Based on alleged leaks earlier this week, these price points could correspond with 64GB, 256GB, and 512GB, respectively.
One other possible scenario previously suggested by Goldman Sachs analyst Simona Jankowski is that the iPhone 8 will be available in 128GB and 256GB capacities, for $999 and $1,099, respectively (the 256GB iPhone 7 Plus already sells for $969). It's unclear how these prices will reflect in other countries, in particular the U.K., where many Apple products now mirror dollar prices in pound sterling.
Factors like the OLED display, inductive wireless charging, new biometric features, and camera improvements – including a 3D sensing capability – are believed to have driven up the price, but Apple is also thought to be pitching the OLED iPhone as either a luxury item or a "pro" level device, or perhaps a mixture of both.
Reliable KGI Securities analyst Ming-Chi Kuo believes the OLED iPhone will cost in excess of $1,000, as does an inside source that spoke to Fast Company, so nothing is confirmed yet. Apple is expected to send out media invites next week to its September iPhone launch event, which could fall on September 12, according to the most recent rumors.