'iPhone 8' Could Start at $999 for 64GB Capacity

Multiple rumors have suggested the upcoming "iPhone 8" could be the most expensive that Apple has ever released, with several analysts calling it a "premium" device costing upwards of $1,000. While not exactly contradicting those rumors, a report out this week indicates Apple's OLED iPhone line-up may in fact start at a fraction below that figure.

In a column for The New York Times, Brian X Chen quotes anonymous sources who reveal that among Apple's refreshed iPhones next month will be a "premium model" priced "at around $999".

iphone8dummyfrontback

Chief among the changes for the new iPhones: refreshed versions, including a premium model priced at around $999, according to people briefed on the product, who asked to remain anonymous because they were not authorized to speak publicly. Apple made room for a bigger screen on that model by reducing the size of the bezel — or the forehead and the chin — on the face of the device. Other new features include facial recognition for unlocking the device, along with the ability to charge it with magnetic induction, the people said.

Daring Fireball's John Gruber believes Chen's source indicates the iPhone 8 will indeed start at $999, with a higher storage capacity model at $1099 and maybe another at $1199. Based on alleged leaks earlier this week, these price points could correspond with 64GB, 256GB, and 512GB, respectively.

One other possible scenario previously suggested by Goldman Sachs analyst Simona Jankowski is that the iPhone 8 will be available in 128GB and 256GB capacities, for $999 and $1,099, respectively (the 256GB iPhone 7 Plus already sells for $969). It's unclear how these prices will reflect in other countries, in particular the U.K., where many Apple products now mirror dollar prices in pound sterling.

Factors like the OLED display, inductive wireless charging, new biometric features, and camera improvements – including a 3D sensing capability – are believed to have driven up the price, but Apple is also thought to be pitching the OLED iPhone as either a luxury item or a "pro" level device, or perhaps a mixture of both.

Reliable KGI Securities analyst Ming-Chi Kuo believes the OLED iPhone will cost in excess of $1,000, as does an inside source that spoke to Fast Company, so nothing is confirmed yet. Apple is expected to send out media invites next week to its September iPhone launch event, which could fall on September 12, according to the most recent rumors.

Related Forum: iPhone

Top Rated Comments

soupcan Avatar
71 months ago
These prices man. It doesn't even make sense. Like, at all. $1000 for a bloody smartphone, come on.
Score: 130 Votes (Like | Disagree)
576316 Avatar
71 months ago
At what point do phones become too expensive?
I think Apple are about to find out. Though their ignorance and greed knows no bounds.
Score: 92 Votes (Like | Disagree)
jacjustjac Avatar
71 months ago
I really can't wait to spend $1000 on a phone, and then $400 on an LTE watch so I can leave my phone at home!
Score: 78 Votes (Like | Disagree)
JaySoul Avatar
71 months ago
At what point do phones become too expensive?
Score: 75 Votes (Like | Disagree)
NBAasDOGG Avatar
71 months ago
It can cost whatever they want, and I will still see you in the line.

Cheers until September guys :p



Attachment Image
Score: 66 Votes (Like | Disagree)
goft20 Avatar
71 months ago
They will still sell out..
Score: 60 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
magsafe duo perspective feature

Apple Releases New MagSafe Duo Firmware

Tuesday February 7, 2023 12:41 pm PST by
Apple today released updated firmware for the MagSafe Duo charger that is designed to work with the Apple Watch and MagSafe-compatible iPhone models. The new firmware is version 10M3063, but in the settings app, you'll see a 256.1067.0 version number, up from 186.0.0.0. The MagSafe Duo was first released in 2020 alongside the iPhone 12 models, and it has not had a firmware update before....
oneplus 11 3

Camera Comparison: Apple's iPhone 14 Pro Max vs. OnePlus 11 5G

Tuesday February 7, 2023 10:11 am PST by
Chinese smartphone company OnePlus today announced the official debut of the OnePlus 11 5G, which is the company's latest flagship smartphone. The device was already announced in China, but today marks the global launch so we thought we'd compare the OnePlus 11 5G to the iPhone 14 Pro Max to see how the camera measures up. Subscribe to the MacRumors YouTube channel for more videos. Apple's...
HomePod 2 White and Midnight Feature Purple Orange

Apple Releases tvOS 16.3.1 and HomePod 16.3.1 Software Updates

Monday February 6, 2023 10:13 am PST by
Apple today released new tvOS 16.3.1 and HomePod 16.3.1 software updates, with the software coming two weeks after the tvOS 16.3 and HomePod 16.3 updates were released. According to Apple's release notes for HomePod software 16.3.1, the update includes general performance and stability improvements. Notes for tvOS 16.3.1 are unavailable as of yet, but are probably similar to the HomePod...
iPhone 15 Pro Blue Feature

iPhone 15 Pro 'Buttonless Design' Rumors: Everything We Know

Monday February 6, 2023 7:44 am PST by
The iPhone 15 Pro models will feature a "buttonless design" thanks to additional Taptic Engines, according to multiple corroborated reports, so what do we know about the change so far? Apple analyst Ming-Chi Kuo was first to report that the volume and power buttons on this year's two high-end iPhone models will adopt a solid-state design, similar to the iPhone 7's home button, replacing a...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
iphone ultra concept daehnert

'iPhone Ultra' Concept Envisions Apple's Rumored Future Top-Tier Smartphone

Tuesday February 7, 2023 5:38 am PST by
Apple has reportedly considered releasing a new top-of-the-line iPhone alongside future Pro and Pro Max models, tentatively referred to as "iPhone Ultra," and one designer has taken it upon himself to envision what such a device could potentially look like. German industrial designer Jonas Daehnert came up with this impressive-looking concept (pictured) by marrying design elements of the...
Apple iPad 10th gen Magic Keyboard Folio Apple Pencil Feature Blue

Apple Could Break an iPad Tradition This Year

Wednesday February 8, 2023 3:13 am PST by
Apple usually releases a new entry-level iPad every year, but the current lineup and rumors for 2023 may indicate that this will be the first year when the company breaks this convention. When Apple introduced the 10th-generation iPad last year, it added the device to the lineup above the ninth-generation model from 2021. As a result, Apple currently sells both the ninth- and 10th-generation ...