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iPhone 8 Event Date Rumored for September 12, With Device Launching September 22

As we approach the end of August and the time that Apple typically sends out invitations for its annual iPhone reveal event, a new report by Mac4Ever [Google Translate] has pegged this year's iPhone 8, iPhone 7s, and iPhone 7s Plus event date as Tuesday, September 12. The site then predicted the three new iPhone models will go on sale a week and a half later, on Friday, September 22.

The weekdays match a pattern that Apple historically follows each year, setting an event on a Tuesday or Wednesday, and then actually launching the new iPhone a few weeks later, on a Friday. Mac4Ever's prediction is sourced by information gained from a few French telephone carriers, but at this point any general event date guess on a Tuesday or Wednesday in early September could end up as the winning date chosen by Apple, so continue to take these event rumors with a grain of salt.


Apple's financial quarter ends Saturday, September 30, so it's likely that the company intends to have its iPhone 8 event early in September, followed by the launch a week or so later. This would provide enough leeway between the launch and the end of the quarter to account for a boost in iPhone sales figures.

For this reason, in the first week of September, Wednesday, September 6 is an option for the event, although Tuesday, September 5 is less likely due to its close proximity to Labor Day the day prior, which would likely require press to travel on the holiday. If Apple held an event on September 6, the iPhones could potentially launch Friday, September 15.

The second week of September includes Mac4Ever's predicted date of September 12, and Wednesday, September 13 could also potentially be a possibility for the event. Either of these dates suggest an iPhone debut on Friday, September 22.

Looking back at the past few years of iPhone launches, the previously mentioned dates are most likely when users can expect Apple to announce and release the iPhone 8, iPhone 7s, and iPhone 7s Plus.

  • 2012 -- iPhone 5 -- announced September 12, released September 21

  • 2013 -- iPhone 5s/5c -- announced September 10, released September 20

  • 2014 -- iPhone 6 -- announced September 9, released September 19

  • 2015 -- iPhone 6s -- announced September 9, released September 25

  • 2016 -- iPhone 7 -- announced September 7, released September 16

  • The September iPhone event is also rumored to see the unveiling of a 4K Apple TV and potentially the Apple Watch Series 3, although when those products would launch is unclear. The same event will also see Apple delve deeper into new features surrounding iOS 11, macOS High Sierra, watchOS 4, and tvOS 11.

    Related Roundups: iPhone 8, iPhone X


    Top Rated Comments

    (View all)

    26 weeks ago

    TouchID better be present on this phone. It could easily be placed into the Apple logo on the back. Oh, and USB-C. Catch up with the times, Apple! Lightning is sucky proprietary crap.

    [LIST=1]
    * Denial
    * Anger <--

    * Bargaining
    * Depression
    * Acceptance
    Rating: 79 Votes
    26 weeks ago
    Already sold out until 2018.
    Rating: 37 Votes
    26 weeks ago
    Everyone repeat after me to avoid disappointment:

    It will not have usb-c it will have lightning. It will not have touch ID it will have facial recognition.
    Rating: 31 Votes
    26 weeks ago
    Get your money together. Check your login to the Apple store. Verify you are caught up on Next payments. Its almost time.
    Rating: 20 Votes
    26 weeks ago
    Can't wait to place my order online at 2am(Chicago) the moment preorders go live and get an estimated delivery date of Dec. 20th.
    Rating: 12 Votes
    26 weeks ago
    Why can they never host the event before I have to go to college :(
    Rating: 10 Votes
    26 weeks ago

    Call me a pessimist, but I am mentally preparing myself for bitter, bitter disappointment.


    What could possibly be disappointing about...

    OLED HD Retina Display
    Facial Recognition
    Improved Front & Rear Cameras
    Fast Charging (& Longer Battery Life?)
    New AR Features
    Wireless Charging (Possibly Sold Separately)
    All New Design
    MINIMAL Bezel

    And even more. The only thing potentially disappointing would be the price and availability.
    Rating: 8 Votes
    26 weeks ago
    "Wake me up when September ends".
    Rating: 8 Votes
    26 weeks ago
    TouchID better be present on this phone. It could easily be placed into the Apple logo on the back. Oh, and USB-C. Catch up with the times, Apple! Lightning is sucky proprietary crap.
    Rating: 8 Votes
    26 weeks ago
    My wallet is ready, Tim. I'll even turn around for easy access. :D
    Rating: 7 Votes

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