A new report on Friday added support to the claim that Apple is facing higher component costs for this year's highly anticipated OLED iPhone, which some analysts believe will carry a "premium" price tag compared to previous models.

The 3D Touch module in the redesigned handset will cost 150 percent more than the equivalent parts in LCD-based iPhones, according to the Chinese-language Economic Daily News. Touch panel manufacturer TPK charges between $7 and $9 per unit for 3D Touch parts in the existing iPhone range, but that price will double for the new model to between $18 and $22, claimed the paper.

iPhone 8 render ben geskin
The hike in price is said to be down to the fact that, in contrast to LCD screens, OLED displays require a separate protective glass bonding on both the front and rear of the panel before the 3D Touch sensors can be applied.

For 3D Touch solution used in existing iPhone series, TPK and fellow maker General Interface Solution (GIS) quote US$7-9 per smartphone. The solution directly bonds 3D Touch sensors on LTPS TFT-LCD display panels of the iPhone, but 3D Touch solution for OLED panels entails bonding of a glass cover on the front and back side of an OLED panel each to reinforce the fragile OLED panel.

The processing cost for the OLED-based 3D Touch solution is reportedly only 50 percent more than the LCD-based solution, but Apple suppliers TPK and GIS are said to be quoting three times that. The reason appears to be down to TPK's bargaining position, bolstered by the fact that the company has passed official certification for the OLED-based solution.

Variously referred to as "iPhone 8", "iPhone Pro" and "iPhone X" by media outlets, the tenth anniversary edition model could cost upwards of $1,000, according to one report claiming knowledge of Apple's plans. The premium tier device is expected to feature a radical redesign with a flat edge-to-edge screen which is more expensive to produce.

In addition, a virtual home button, a 3D-sensing front-facing camera, a vertically oriented rear dual-lens camera, and some form of wireless charging are also expected to feature, along with fingerprint, face, and iris recognition, all of which will likely drive up the price because of the intricate manufacturing processes involved. The handset is rumored to be launching in September alongside more typical "S" cycle iPhone models to succeed the iPhone 7 and 7 Plus, although shortages of the premium model could potentially occur due to delayed production.

(Via DigiTimes.)

Top Rated Comments

macfacts Avatar
49 months ago
Costing $15 more for Apple means you get to pay $150 more
Score: 23 Votes (Like | Disagree)
TxExCxH Avatar
49 months ago
I hardly use 3D Touch; I just don't find it faster in any application.
Score: 14 Votes (Like | Disagree)
69Mustang Avatar
49 months ago
As someone who has only ever owned iPhones, is OLED really that much better than LCD?
Harry, if anyone replies to you with a definitive 'yes' or 'no' immediately give that comment a side eye. Immediately.:) OLED, just like LCD comes in a range of quality. Think good, better, best. Knowing Apple, those first two categories don't count. Samsung's top of the line SAMOLED panels for phones have been ranked by Displaymate as the top panels for phones for a number of years now (that includes LCD panels). Nothing has changed this year. Source ('http://www.displaymate.com/Galaxy_S8_ShootOut_01.htm'). TLDR excerpt:
"The Best Smartphone Display
The Galaxy S8 is the first in a new generation of OLED Smartphones that have a Full Screen Display design. It has many major and important state-of-the-art display performance enhancements, features and functions, with mobile OLED display technology now advancing faster than ever. The Galaxy S8 is the most innovative and high performance Smartphone display that we have ever lab tested. So the Galaxy S8 becomes the Best Performing Smartphone Display, earning DisplayMate’s highest ever A+ grade." -Displaymate

Dollars to doughnuts, Apple is getting these panels. Couple that with Apple's under the hood voodoo, and I'd be willing to bet the OLED iPhone will take that Displaymate crown. That's not to say there aren't relevant trade-offs of OLED vs LCD. We're at a point now with screen tech, especially at the top end, where saying 'much better' becomes moot. It's pretty hard to find a flagship device; heck even a mid-tier device, with a bad looking display. iPhones have a great looking display now. They will have a great looking display when the new phones debut. Should be the least of your worries.

Apologies for the length.
Score: 12 Votes (Like | Disagree)
Mr Fusion Avatar
49 months ago
Only for pure black. But colors are over saturated on Samsung old display LG don't have that. But not really also energy efficient
Isn't an oversaturated display the result of poor display calibration, not the technology itself?
Score: 9 Votes (Like | Disagree)
darcyf Avatar
49 months ago
For a gimmick feature. Wow.

Here's hoping they never add 3D Touch to an SE phone. I'd gladly pay less and skip that feature.
Score: 9 Votes (Like | Disagree)
macduke Avatar
49 months ago
It would be pretty funny if Apple surprised everyone by announcing the new iPhone at WWDC and it went on sale on June 29, 2017 at 6pm with no preorders.

I'd line up again.
Score: 8 Votes (Like | Disagree)

Top Stories

microsoft edge ios android

Bill Gates Says His Preference for Android Over iPhone is Due to Pre-Installed Software

Friday February 26, 2021 3:35 am PST by
Microsoft co-founder Bill Gates this week participated in his first meeting on Clubhouse, the increasingly popular invite-only conversation app, where he fielded a range of questions as part of an ongoing book tour. Gates was interviewed by journalist Andrew Ross Sorkin, and given that the Clubhouse app is currently only available on iOS, naturally one of the questions that came up was...
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
flat mbp 14 inch feature yellow

Redesigned 14-Inch MacBook Pro Expected to Feature Brighter Mini-LED Display With Slimmer Bezels and More

Thursday February 25, 2021 7:48 am PST by
Apple plans to unveil new 14-inch and 16-inch MacBook Pro models with Mini-LED-backlit displays in the second half of this year, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The report claims that Radiant Opto-Electronics will be the exclusive supplier of the Mini-LED backlight units, while Quanta Computer is said to be tasked with final assembly of the...
Top Stories 47 Feature copy

Top Stories: MacBook Pro, iMac, and AirPods Rumors, macOS 11.2.2, MagSafe Wallet Revisited

Saturday February 27, 2021 6:00 am PST by
March is right around the corner, and that means our first good opportunity for Apple product launches in 2021 as the company frequently has significant launches in March or April each year. We're hearing rumors about MacBook Pro, iMac, AirPods, and more, although many of these will be coming out at different times over the course of the year. This week also saw a macOS update to address a ...
maxresdefault

HomeKit Essentials Worth Checking Out

Saturday February 27, 2021 7:05 am PST by
HomeKit was slow to take off after its 2014 launch, but now that it's been around for seven years, there are hundreds of HomeKit products available, ranging from doorbells and speakers to TVs, lights, and cameras. In our latest YouTube video, we rounded up some of our favorite HomeKit products that we find most useful. Subscribe to the MacRumors YouTube channel for more videos. HomePod...
apple store macarthur center

Apple Store at MacArthur Center in Virginia Permanently Closing Following Years of Safety Issues at Shopping Mall

Thursday February 25, 2021 4:45 pm PST by
Apple today indicated that its retail store at the MacArthur Center shopping mall in Norfolk, Virginia will be permanently closing after over 14 years of business, although an exact closure date has yet to be announced by the company. Apple has assured that it will be offering all employees at the store other positions within Apple, and said that it looks forward to continuing to serve...
jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
apple refurbished m1 mac mini

Apple Begins Selling Refurbished M1 Mac Mini

Thursday February 25, 2021 6:42 pm PST by
Apple today began selling certified refurbished Mac mini models with the M1 chip for the first time in the United States and Canada, with prices discounted by approximately 15 percent compared to brand new models as usual. For example, a refurbished Mac mini with the M1 chip, 256GB of SSD storage, and 16GB of unified memory is available for $759, compared to $899 brand new. Other custom...
mac mini developer transition kit photo feature

Apple Requiring Developers to Return DTK Mac Minis by March 31

Friday February 26, 2021 3:57 pm PST by
Apple today sent out emails to developers who are in possession of a Developer Transition Kit, asking them to return the machines by March 31. The Developer Transition Kits are Mac minis with A12Z chips that Apple provided for development purposes ahead of the release of the M1 Macs. Apple in the emails provided developers with shipping instructions, and plans to begin collecting the DTKs...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...