Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple in Talks About Charging Stations for Electric Vehicles
Apple has been engaged in discussions with charging station companies about their underlying technologies, according to Reuters.
The talks are largely unsurprising given that Apple is widely believed to be researching and developing its own electric vehicle, which could enter production by 2020.
Apple would of course need to provide a way to charge the so-called Apple Car's battery, possibly akin to Tesla's network of Supercharger partners in the U.S. and around the world.
Charging firms are treading carefully, the person added, wary of sharing too much with a company they view as a potential rival.The report offers few specific details about the discussions, but it does confirm that a "global engineering and construction firm" has already contacted Apple to offer its services. It remains unclear, however, if Apple would be open to a charging partner or prefer to create its own proprietary network.
It is unclear whether Apple would want its own proprietary technology, such as Tesla Motors' Supercharger network, or design a system compatible with offerings from other market players.
"It would be natural to assume if Apple is going to have a full battery electric vehicle that creates a seamless consumer experience the way Apple does, the charging infrastructure and its availability would be of paramount importance," the source said.The report also reflects upon a series of charging-related hirings that Apple has made in recent months, based on LinkedIn profiles, such as Nan Liu, described as "an engineer who researched a form of wireless charging for electric vehicles," and former Google charging expert Kurt Adelberger.
As more electric vehicles begin to arrive on the roads, it is expected that EV automakers will have to expand their charging stations to accommodate. Tesla, for example, currently has around 600 charging stations worldwide, which pales in comparison to the nearly 400,000 reservations for its lower-priced Model 3.
Apple is on track to spend a record $10 billion on R&D this year, which analyst Neil Cybart believes is a clear indicator of its electric vehicle plans. Cybart predicted the odds of Apple releasing an electric vehicle are at least 80 percent, adding that Apple has likely already spent at least a few billion dollars on the project.
"Apple is not spending $10 billion on R&D just to come up with new Watch bands, larger iPads, or a video streaming service," he wrote. "Instead, Apple is planning on something much bigger: a pivot into the automobile industry."
The majority of R&D may be taking place in Sunnyvale and the surrounding Santa Clara Valley area, near Apple headquarters in Cupertino, California, with a recent report claiming the company is looking to purchase "large expanses of real estate" in the San Francisco Bay Area for the project.
Related Roundup: Apple Car
[ 184 comments ]
Top Rated Comments
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42 months ago
Apple car? No thanks. 16KWh for $64,900. 64KWh for $74,900, 128KWh for $84,900. You can't change battery because it's bonded. You can drive 16KWh iCar for 18 minutes. Schiller says it's enough because there are many charging stations.
42 months ago
No proprietary plugs! Be compatible with Tesla. They were first mover for a reason. They have an open standard.
42 months ago
Seeing Apple and Tesla mentioned together excited me. It is like Romeo and Juliet, meant to be together but kept separated by stubbornness.
42 months ago
here's an idea, why don't they all use the same standard instead of unnecessarily creating different plugs compatible with different charging stations
42 months ago
Just buy tesla.
Agreed 100%.. Why does Apple need to build a car? Plus, with how serviceable their devices are now.. just imagine what they will do to a car.
42 months ago
Apple car? No thanks. 16KWh for $64,900. 64KWh for $74,900, 128KWh for $84,900. You can't change battery because it's bonded. You can drive 16KWh iCar for 18 minutes. Schiller says it's enough because there are many charging stations.
And it would be positioned as if they did years of studies "90 percent of travelers go less than 15 miles per day - that's why we have made sure our car can go at least 18." and then "Very few drivers have been affected by our car going 18 miles. We have the highest satisfaction rate compared to other electric cars. And next years model will be even thinner!"
42 months ago
Will they use Magsafe connections?
Just long enough for the public to appreciate it, then switch to USB3C. And when someone steps onto the cable, it will crash your car to the floor, shattering it into untold numbers of pieces. :mad:
42 months ago
Seeing Apple and Tesla mentioned together excited me. It is like Romeo and Juliet, meant to be together but kept separated by stubbornness.
Both Romeo and Juliet died. Is that the outcome you seek? ;)
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