Tesla Unveils $35,000 Model 3 Electric Car, Shipping Late 2017

The highly anticipated Tesla Model 3 electric car was unveiled by Tesla CEO Elon Musk on Thursday night in a converted hangar in Los Angeles, California.

The company's first mass-market electric car was driven onto a foggy stage in an extravagant unveiling, where Musk revealed that the Tesla Model 3 will seat five, and be able to cover at least 215 miles on one charge.

Tesla 3 Musk

Tesla CEO Elon Musk unveils the Model 3 in Los Angeles (Image: TechCrunch)

Musk said the standard Model 3 would be capable of zero to 60 miles per hour in less than 6 seconds, and will cost $35,000, which is half that of the company's current flagship cars, the Model S sedan and Model X crossover.

Despite photo restrictions at the unveiling, TechCrunch was able to get some good shots of a red Model 3, which looks like a more sporty version of the company's Model S.

Tesla Model 3
The Model 3 will also feature Autopilot for assisted driving and be future-proof for self-driving road use. Shipping begins late 2017, by which time Tesla says it will have doubled the number of charging stations worldwide and will include charging for free.

Tesla Model 3
The Model 3 is Tesla's attempt to bring electric cars to the mass market and is considered critical to the company's future success.

Interest has been strong, with yesterday's reservations for the Model 3 at Tesla stores and galleries – some of which are located directly adjacent to Apple retail stores – arguably eclipsing the launch of the iPhone SE. Musk later boasted on stage that the company had already secured 115,000 reservations before the car had even been revealed.

Tesla Model 3
The full selection of photos of the red Model 3 is available on the TechCrunch site. The video below, posted by iVenyaWay, shows off Tesla's new car in silver. A matte black option briefly features towards the end.


Apple is widely believed to be working on its own electric road vehicle, commonly referred to as the Apple Car, which Musk has called an "open secret" in the industry. According to Musk, the hundreds of engineers Apple has taken on make it clear there's an electric car in the works.

Apple and Tesla have hired each other's employees over the last couple of years, with Musk saying that Apple has hired away "very few people" from the car company despite offering $250,000 signing bonuses and 60 percent salary increases to its employees. Tesla meanwhile has hired nearly 150 Apple employees.

You can watch the full unveiling of the Tesla Model 3.

Related Roundup: Apple Car
Tag: Tesla

Top Rated Comments

east85 Avatar
63 months ago
Not sold on the complete removal of digital instrument panels directly in front of the driver. Seems like it would be annoying glancing over at the giant bright screen for basic speed indication. An optional headsup windshield display would be a much nicer solution imo, even if offered as an optional redundancy in functionality.
Score: 25 Votes (Like | Disagree)
djcerla Avatar
63 months ago
Yeah it eclisped the SE launch! And it's way thicker!
Score: 21 Votes (Like | Disagree)
NachoGrande Avatar
63 months ago
Looks beautiful. but the no grill thing is a bit much. They should have put one on. I can only imagine what that will look like after a year on the road.
Score: 18 Votes (Like | Disagree)
vtrautia Avatar
63 months ago

Looks beautiful. but the no grill thing is a bit much. They should have put one on. I can only imagine what that will look like after a year on the road.

They should make a front grill and blow air to front trunk? There is no big engine in front u know.
Score: 17 Votes (Like | Disagree)
Michaelgtrusa Avatar
63 months ago
It looks really good.
Score: 15 Votes (Like | Disagree)
soupcan Avatar
63 months ago
If you've ever driven one of the older Mini Cooper models you know what a pain in the ass it is to not have basic information such as speed and range right in front of you. Constantly having to look to the side for the very basics is a bad idea.

Tesla, you have a 1.5 years to do it.
Score: 15 Votes (Like | Disagree)

Top Stories

cook cbs this morning

CBS This Morning: Apple to Make 'Big Announcement' Tomorrow Morning

Tuesday January 12, 2021 8:46 am PST by
CBS This Morning today shared a short clip of an upcoming interview with Apple CEO Tim Cook in which addressing last week's events at the U.S. Capitol, with Cook saying "it's key that people be held accountable for it." Following the clip, Gayle King of CBS noted that the interview with Cook was not specifically arranged to address the current controversy over Parler and other repercussions, ...
ipad pro 2021 mysmartprice cad

Allegedly Leaked 2021 iPad Pro CAD Images Suggest Few Design Changes

Tuesday January 12, 2021 3:38 am PST by
Tech blogs 91mobile and MySmartPrice on Tuesday posted a series of allegedly leaked factory CAD images of Apple's upcoming fifth-generation 11-inch iPad Pro. Rumors suggest Apple plans to announce two new iPad Pro models in both 11-inch and 12.9-inch versions, and today's images offer perhaps the clearest indication yet that Apple's next-generation iPad Pros will have minimal, if any,...
prototype iphone 12 pro

Prototype iPhone 12 Pro Shown Off in Photos

Wednesday January 13, 2021 3:39 pm PST by
Developer Giulio Zompetti, who often shows off prototype versions of Apple devices, today highlighted a prototype version of the iPhone 12 Pro. The iPhone 12 Pro is running an operating system called SwitchBoard, a nonUI version of the iOS 14 update that Apple uses internally. We've seen SwitchBoard on prototype devices before, as Apple uses it to test new features. Zompetti's prototype...
find my app safari post

Safari Allows Users to Enable Hidden 'Items' Tab in 'Find My' App Ahead of AirTags Launch

Wednesday January 13, 2021 5:45 am PST by
As seen in screenshots obtained by MacRumors in 2019, Apple's long-rumored AirTags items trackers are expected to be managed through the Find My app on iPhone, iPad, and Mac. Now, any user can get an early look at this tab. MacRumors reader David Chu today alerted us that the hidden "Items" tab in the Find My app can be enabled on an iPhone or iPad by typing in the link findmy://items in...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
mac anti reflective coating issue

Apple's Anti-Reflective Coating Repair Program Still in Effect for Some MacBooks With New Mail-In Policy

Tuesday January 12, 2021 10:07 am PST by
In an internal memo obtained by MacRumors, Apple recently informed its network of Apple Authorized Service Providers that mail-in repair is now required for Mac notebooks with anti-reflective coating issues in the United States. The new policy went into effect January 4, 2021 and means that customers who take an eligible 12-inch MacBook or MacBook Pro exhibiting this issue to an Apple...
pioneer carplay wc5700nex

The Best Apple-Related Accessories at CES 2021

Wednesday January 13, 2021 1:16 pm PST by
CES 2021 is taking place digitally this year, and it hasn't been as exciting as in past years because many vendors have opted out. That said, some companies are still showing off some interesting Apple-related accessories that are coming out this year and that will be of interest to Mac, iPad, and iPhone users. Subscribe to the MacRumors YouTube channel for more videos. Pioneer Wireless...
Hue module dimmer switch

Philips Hue Announces New Wall Switch Module, Dimmer Switch, and Outdoor Light Bar

Thursday January 14, 2021 3:11 am PST by
Philips Hue has announced a new wireless dimmer switch module that lets Hue bridge owners directly control the smart lighting from their standard wall switches. The new Philips Hue wall switch module is the ideal addition to any Philips Hue set up. Installed behind existing light switches, it allows users to turn their existing switch into a smart switch and ensures their smart lighting is...
whatsapp wallpapers 1

WhatsApp Affirms User Privacy Following Backlash Over Data Sharing With Facebook

Tuesday January 12, 2021 6:39 am PST by
Following backlash after changing its terms and privacy policy to consolidate a significant amount of data sharing with Facebook, WhatsApp is now assuring users about the privacy measures built into its app. Last week, WhatsApp began informing users of updates to the app's terms of service and privacy policy. The updated agreements, which users must consent to in order to continue using...
apple racial equity justice initiative propel center render 01132021

Apple Launches New Nationwide Racial Equity and Justice Initiative Projects

Wednesday January 13, 2021 4:08 am PST by
Apple today announced a set of new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of color. Rendering of the Propel Center The projects include the Propel Center, a global innovation and learning hub for Historically Black Colleges and Universities (HBCUs), an Apple ...