Apple Seeking 'Large Expanses of Real Estate' for Autonomous Car Project

Apple is looking to purchase "large expanses of real estate" in the San Francisco Bay Area for its much-rumored car project, codenamed Project Titan, according to The Wall Street Journal. Google parent company Alphabet and several car manufacturers, such as Tesla and Mercedes Benz, are also on the hunt for more space, according to Hudson Pacific, one of the Bay Area's largest landlords.

appleofficespacesanjose

Map of Apple's newly-purchased real estate in San Jose

“We’re seeing the Toyotas of the world, the Teslas of the world, BMWs, Mercedes. Ford now is out in the marketplace looking for space,” [Hudson Pacific Properties CEO Victor Coleman] said on the landlord’s quarterly investor call. “I haven’t even mentioned the 400,000 square feet that Google’s looking to take down and the 800,000 square feet that Apple’s looking to take down for their autonomous cars as well.”

While the size Coleman references is fairly big, car production plants tend to be even larger. Tesla's Fremont, California factory is 5.3 million square feet while Ford's Flat Rock, Michigan plant, one of its smaller factories, is 2.9 million square feet. For comparison, Apple's new headquarters is 2.8 million square feet while Google's Mountain View campus is 4.8 million square feet.

In recent months Apple has been leasing more space repeatedly for its car project in the Bay Area. In March, Apple leased a former Pepsi bottling plant in Sunnyvale, California. The Cupertino company has also leased and purchased several smaller, secret buildings likely being used to develop Apple Car technologies. In January, Apple gained approval from the San Jose city council to develop a 4.15 million-square-foot campus in the city.

The WSJ also notes that Apple is in the process of growing its Apple Car team, which had 600 employees last year. Earlier today, it was reported that Apple had hired a former Google employee with experience in electric vehicle charging.

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
iphone 17 pro majin bu sky blue

iPhone 17 Pro Allegedly Coming in Sky Blue Color Used for MacBook Air

Tuesday April 22, 2025 4:08 am PDT by
Apple will unveil the iPhone 17 Pro in a new Sky Blue color, the same color that debuted on the latest M4 MacBook Air models Apple released in March. That's according to the leaker Majin Bu. Concept mockup from Majin Bu Writing on his website, Bu claims that "sources close to the supply chain confirm that several iPhone 17 Pro prototypes have been made in various colors, with Sky Blue...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...

Top Rated Comments

Jakexb Avatar
117 months ago
Apple has always had a burning desire to be famous.
Maybe one of these days, Apple will make it big and we can say we knew that little, unknown company way back in 2016.
Score: 8 Votes (Like | Disagree)
ArtOfWarfare Avatar
117 months ago
Starting to think Tesla upped production plans to stave off the Apple Car. Why wait for a model 3 when the Apple car is coming soon?
Apple is probably near the bottom of Tesla's list of concerns. Apple is optimistically targeting 2019 - I doubt they'll move that fast.

GM and BMW are each on track to ship cars with comparable range and price as the Model 3 within a few months. Ford, Honda, and many others are on course to have their own Model 3 clones on the market before the end of 2018.

Tesla is aiming to beat Ford, Honda, and others. GM and BMW will be the first to market, but only by a few months... People know the Model 3 is coming and are probably willing to wait the ~6 months for it after the GM and BMW cars ship.
Score: 6 Votes (Like | Disagree)
sputnikv Avatar
117 months ago
why don't they buy land in a secluded area elsewhere, perhaps in another state so it's cheaper, more abundant and more secret?
Score: 5 Votes (Like | Disagree)
johnswilson1 Avatar
117 months ago
why don't they buy land in a secluded area elsewhere, perhaps in another state so it's cheaper, more abundant and more secret?
Maybe because they don't want to fly workers there daily.
Score: 3 Votes (Like | Disagree)
doelcm82 Avatar
117 months ago
When I think Apple and it's car project, I'd bet half of the reason they are creating one is for all the attention they receive. Non stop articles appear almost every day. Apple has always had a burning desire to be famous. Witness the extreme lengths they've gone to in an effort to be accepted in the high end, high visibility fashion world. With money to burn Apple is buying the visibility and accolades they thrive on.
Interesting pseudo-psychiatric analysis of this "Apple" person.
Score: 3 Votes (Like | Disagree)
zorinlynx Avatar
117 months ago
800k square feet is less than 20 acres. Doesn't strike me as a particularly "large expanse". I get that finding this in a heavily populated area is challenging but...it's really not that big a space.
This is the bay area we're talking about. Land is extremely, absurdly expensive there and in short supply.

20 acres? You pretty much have to be Apple to be able to afford that. :)
Score: 3 Votes (Like | Disagree)