Apple Seeking 'Large Expanses of Real Estate' for Autonomous Car Project
Apple is looking to purchase "large expanses of real estate" in the San Francisco Bay Area for its much-rumored car project, codenamed Project Titan, according to The Wall Street Journal. Google parent company Alphabet and several car manufacturers, such as Tesla and Mercedes Benz, are also on the hunt for more space, according to Hudson Pacific, one of the Bay Area's largest landlords.
Map of Apple's newly-purchased real estate in San Jose
“We’re seeing the Toyotas of the world, the Teslas of the world, BMWs, Mercedes. Ford now is out in the marketplace looking for space,” [Hudson Pacific Properties CEO Victor Coleman] said on the landlord’s quarterly investor call. “I haven’t even mentioned the 400,000 square feet that Google’s looking to take down and the 800,000 square feet that Apple’s looking to take down for their autonomous cars as well.”
While the size Coleman references is fairly big, car production plants tend to be even larger. Tesla's Fremont, California factory is 5.3 million square feet while Ford's Flat Rock, Michigan plant, one of its smaller factories, is 2.9 million square feet. For comparison, Apple's new headquarters is 2.8 million square feet while Google's Mountain View campus is 4.8 million square feet.
In recent months Apple has been leasing more space repeatedly for its car project in the Bay Area. In March, Apple leased a former Pepsi bottling plant in Sunnyvale, California. The Cupertino company has also leased and purchased several smaller, secret buildings likely being used to develop Apple Car technologies. In January, Apple gained approval from the San Jose city council to develop a 4.15 million-square-foot campus in the city.
The WSJ also notes that Apple is in the process of growing its Apple Car team, which had 600 employees last year. Earlier today, it was reported that Apple had hired a former Google employee with experience in electric vehicle charging.
Popular Stories
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope.
Below, we outline what is new in iOS 18.3 so far.
The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
Apple today released new firmware designed for the 25W MagSafe Charger that is compatible with the iPhone 12 and later and the latest AirPods and Apple Watch models. The updated firmware is version 2A143, up from the 2A138 firmware that the accessory shipped with. In the Settings app, you'll see a different version number than the internal firmware number.
The 2024 MagSafe charger was...
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device.
Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
Bloomberg's Mark Gurman recently reported that Apple plans to release new HomePod mini and Apple TV models this year, and now he has provided a more precise timeframe.
In his Power On newsletter today, Gurman said Apple is currently aiming to launch the new HomePod mini and Apple TV models "toward the end of the year."
That timeframe suggests the devices will be released at some point...
Ahead of the season two premiere of hit TV show Severance, Apple is marketing the show with a fun Severance pop-up at the Grand Central Terminal in New York City.
Apple has assembled a glass cube with workstations that are identical to the setups that Lumon employees use on the show, complete with employees "working," doing yoga, playing catch, throwing paper airplanes, sipping coffee, and...
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as...
A new social engineering tactic is being used by cybercriminals to trick iPhone users into disabling iMessage's built-in phishing protection, in a bid to expose them to malicious links and scams, according to BleepingComputer.
The scam exploits a security feature in iMessage that automatically disables links from unknown senders. Apple told the outlet that when users reply to these messages...