Apple Watch continues to make its international debut in magazines worldwide with a new cover appearance and multi-page spread in Hong Kong street fashion and lifestyle magazine East Touch this month. The latest March issue of the Chinese-language magazine features the Apple Watch and Apple Watch Sport being worn by several models in various lifestyle shots.
In the past few months, the Apple Watch has made magazine debuts in a range of other publications such as on the cover of Self magazine, Vogue in the United States, Paris, and China, and London-based fashion magazine Style, as part of a marketing campaign leading up to the wrist-worn device's launch in April.
To further market the Apple Watch in the fashion industry, Apple is planning to open dedicated pop-up shops at Selfridges in London, Galeries Lafayette in Paris and other high-end department stores across Europe. The stores will provide customers with a personalized shopping experience, potentially including One to One service for visitors to learn more about all of the different editions, sizes and bands available.
Apple is expected to provide more details about the Apple Watch at its highly-anticipated "Spring Forward" media event on March 9th at the Yerba Buena Center for the Arts in San Francisco. We will be providing live coverage of the event, which should provide more specific pricing and release date information about Apple's first wearable device.
Wednesday May 21, 2025 8:21 am PDT by Tim Hardwick
Google made waves yesterday by showcasing a set of lightweight smart glasses featuring deep Gemini integration and an optional in-lens display. The demo has reignited interest in Apple's own smart glasses project, which has been the subject of rumors for nearly a decade. Here's a recap of where things stand.
Current Development Status
Apple is actively working on new chips specifically...
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now.
According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature.
According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple today announced a more detailed schedule for its annual developers conference WWDC, which runs from June 9 through June 13. The schedule confirms that Apple's keynote will begin on Monday, June 9 at 10 a.m. Pacific Time, with a live stream to be available on Apple.com, in the Apple TV app, and on YouTube.
During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16,...
The Worldwide Developers Conference (WWDC), Apple's annual developer and software-oriented event, is less than three weeks away. We haven't heard a great deal about macOS 16 ahead of its announcement this year, so we could be in for some major surprises when June 9 rolls around. Here's what we know so far about the next major update to Apple's Mac operating system.
macOS 16 Name?
Every year ...
Wednesday May 21, 2025 10:27 am PDT by Juli Clover
OpenAI is acquiring io, the hardware-based AI startup co-created by Jony Ive, OpenAI announced today. Ive has been working with OpenAI CEO Sam Altman on io for two years, and the duo expects to develop a family of AI devices.
In a video shared by OpenAI, Altman and Ive outlined their partnership and what they expect to create as a result of the merger. "I have a growing sense that everything ...
Apple is planning to launch a set of smart glasses by the end of 2026, reports Bloomberg. The glasses will be comparable to the Meta Ray-Bans and the Android XR glasses that Google showed off earlier this week.
Apple's smart glasses are expected to include cameras, microphones, and AI capabilities, much like the Meta Ray-Bans. The glasses will be able to take photos, record video, provide...
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles.
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CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Oh man, I guess I'm either too nerdy, and fashion blind or I just don't get it but man I don't see anything that could be construed as fashion with what they're wearing.
The design of the watch is hideous at best. Does not look good at all, that is why Apple is investing so much in campaigns... to convence you.
It looks like a 60's 70's old lady stuff. An ugly retro.
I actually like the design, its a very elegant and classy look. I do question the overall utility of the watch, but I can sit back and wait to see how things pan out.
Apple Watch continues to make its international debut in magazines worldwide with a new cover appearance and multi-page spread in Hong Kong street fashion and lifestyle magazine East Touch this month. The latest March issue of the Chinese-language magazine features the Apple Watch and Apple Watch Sport being worn by several models in various lifestyle shots.
