Apple Watch Debut in 'Style' Suggests Space Gray Pricing May Start at $349

The worldwide magazine debut of the Apple Watch continues this week on the cover of fashion magazine Style in the United Kingdom. The cover of the Big Spring Issue for March features model Guinevere Van Seenus wearing an Apple Watch and is accompanied by a two-page spread inside the magazine that provides further details about the wrist-worn device, including an interesting hint about the pricing of space gray models.

Style Apple Watch
A caption in the magazine spotted below model Guinevere Van Seenus claims that the "Apple Watch Sport with 38mm Space Grey aluminum case and black band" will cost $349. The price is notable given that Apple pundit John Gruber of Daring Fireball previously speculated that Apple may charge more for the space gray Apple Watch Sport and space black stainless steel Apple Watch.

"Note that the silver Apple Watch Sport only has four band color choices: white, blue, green, and pink," wrote Gruber. "The space gray Sport edition has only one band: black. I think Apple might charge more for both the space gray Sport model and the space black stainless steel model."

Gruber may still be correct given that the magazine may simply be referencing the $349 starting price that Apple CEO Tim Cook announced during a media event last September. While the Apple Watch Sport will start at $349, the stainless steel Apple Watch has been speculated to cost at least $500 and the luxurious Apple Watch Edition is predicted to cost up to $20,000 depending on the band.

Apple will provide more details about the Apple Watch at its March 9th media event.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
iOS 18

Apple Releases iOS 18.5 With New Wallpaper, Screen Time Changes, Carrier Satellite Support for iPhone 13 and More

Monday May 12, 2025 10:06 am PDT by
Apple today released iOS 18.5 and iPadOS 18.5, the fifth updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.5 and iPadOS 18.5 come a little over a month after Apple released iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. The iOS 18.5 update has a...
iPhone 12 Made in India

Trump Tells Tim Cook to Stop Building iPhones in India

Thursday May 15, 2025 2:21 am PDT by
President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China. "I had a little problem with Tim Cook yesterday," Trump said during his state visit to Qatar, according to Bloomberg. "He is building all over India." "They [India] have offered us a deal where...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
apple music

Apple Music Gets New Transfer Tool to Make Switching From Spotify Easier

Wednesday May 14, 2025 5:17 pm PDT by
Apple this week introduced a new feature designed to allow prospective Apple Music users to import their saved music and playlists from third-party music services to Apple Music. The feature is either in an expanded testing phase or it has started rolling out, and it is available in Australia and New Zealand according to an Apple Support document. Signs of the transfer option first surfaced...
maxresdefault

Here's the First Real-World Look at Apple's CarPlay Ultra

Thursday May 15, 2025 5:52 am PDT by
The first videos of Apple's CarPlay Ultra experience are now available, providing a never-before-seen look at the long-anticipated iPhone-linked infotainment software. British automaker Aston Martin today shared the first video of Apple's CarPlay Ultra experience in-action, followed by a detailed walk-through of the CarPlay Ultra system on Top Gear's YouTube channel, which provides the...

Top Rated Comments

ButteryScrollin Avatar
133 months ago
Tim Cook better have that face paint at the March event.
Score: 7 Votes (Like | Disagree)
nagromme Avatar
133 months ago
Makes sense.

In the past, Apple used exclusive colors to promote higher-end products (black MacBook, white iPhone 3G) but you never literally paid more for just a color. They also had better specs.

Actually that black MacBook WAS literally more for just the color: you could BTO the white to match the specs of the black exactly, but the price was still lower. An interesting case, but far and away the exception to Apple's rule: other than that, colors alone haven't cost more.

We can't yet know, but I would not expect the black Watch Sport to cost more (nor less). The iPod Touch costs the same for a silver shell vs. anodized color, for instance, and the Sport is squarely in the mainstream consumer space in a way that the other two lines of Apple Watches are not.
Score: 5 Votes (Like | Disagree)
mikezmac Avatar
133 months ago
I really hope these leaked prices are very wrong!!

http://www.techfor.us/2015/02/apple-watch-price-from-349usd-to-20000usd/
Above is the link to the prices that were leaked.

My excitement was high for the :apple:Watch, I have $600.00 squirreled away for it and I was planning on buying a second one as a gift. If this is in fact the actual prices my excitement has deflated and that gift won’t happen.

Let me explain what you are seeing on that page:

You have 3 types of :apple:watch: Aluminum, stainless steel and Gold. You have 2 sizes of watch 38mm (Ladies?) and 42mm (mens?). You have several color schemes, space grey, silver, gold and rose gold. Please note a few key things. Not all bands fit on all size watches, some bands you can only get with a watch and the prices….

My issues:


Paying extra for the 42mm as apposed to the lower priced 38mm (with the exception of the gold watches this is lame at best) The Aluminum and stainless steel shouldn’t have different prices between the 38mm and 42mm.
You will notice that the Milanese Loop and the Stainless Steel link watch bands can only be bought IF you buy the :apple:Watch with it! So if you want one of each you would need to buy TWO :apple:Watches.
All bands are not for everyone! You cannot get a “Modern Leather Strap” unless you buy a 38mm Watch. Likewise the “Leather Loop” bands you can only use on a 42mm :apple:Watch.
In order to get the *space grey stainless steel* :apple:Watch you must buy the Steel Link band version that costs $999.00
Price. $999.00 for a stainless Steel watch is too high! Apple or otherwise.
I have been a Apple person for a long time. I know they cost more than other brands and I’m fine with that, However, this device is over priced.


I would have expected that the 38mm/42mm (gold excluded) would be the same price and that the bands would all be interchangeable as we were led to believe in every single :apple: Watch add to date.
Lastly the prices. $350 for aluminum and $500 for stainless steel. What happens next year when you have a new model of the :apple: Watch

Disappointed!


NOTE: —-> :mad: This may or may not be that actual numbers, let us pray this is wrong. We shall see on March 9th :mad:
Score: 2 Votes (Like | Disagree)
virginblue4 Avatar
133 months ago
Why would a UK magazine list the price in dollars? What was the listed GBP price?

There isn't one yet.

----------

I guess I'll be getting the space grey sport. I want a sport with a black band and that appears to be the way to get it.

Is the larger watch going to cost more? Like is the 38mm sport $350 and the 42mm $400 or $375??

This has literally been discussed to death in the forums. Nobody knows yet. Wait until March 9th.
Score: 2 Votes (Like | Disagree)
camsoft Avatar
133 months ago
Why would a UK magazine list the price in dollars? What was the listed GBP price?
Score: 2 Votes (Like | Disagree)
Glassed Silver Avatar
133 months ago
I wish we would go back to simpler color names.

Space gray... yes right...

Glassed Silver:mac
Score: 2 Votes (Like | Disagree)