The worldwide magazine debut of the Apple Watch continues this week on the cover of fashion magazine Style in the United Kingdom. The cover of the Big Spring Issue for March features model Guinevere Van Seenus wearing an Apple Watch and is accompanied by a two-page spread inside the magazine that provides further details about the wrist-worn device, including an interesting hint about the pricing of space gray models.

Style Apple Watch
A caption in the magazine spotted below model Guinevere Van Seenus claims that the "Apple Watch Sport with 38mm Space Grey aluminum case and black band" will cost $349. The price is notable given that Apple pundit John Gruber of Daring Fireball previously speculated that Apple may charge more for the space gray Apple Watch Sport and space black stainless steel Apple Watch.

"Note that the silver Apple Watch Sport only has four band color choices: white, blue, green, and pink," wrote Gruber. "The space gray Sport edition has only one band: black. I think Apple might charge more for both the space gray Sport model and the space black stainless steel model."

Gruber may still be correct given that the magazine may simply be referencing the $349 starting price that Apple CEO Tim Cook announced during a media event last September. While the Apple Watch Sport will start at $349, the stainless steel Apple Watch has been speculated to cost at least $500 and the luxurious Apple Watch Edition is predicted to cost up to $20,000 depending on the band.

Apple will provide more details about the Apple Watch at its March 9th media event.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

ButteryScrollin Avatar
87 months ago
Tim Cook better have that face paint at the March event.
Score: 7 Votes (Like | Disagree)
nagromme Avatar
87 months ago
Makes sense.

In the past, Apple used exclusive colors to promote higher-end products (black MacBook, white iPhone 3G) but you never literally paid more for just a color. They also had better specs.

Actually that black MacBook WAS literally more for just the color: you could BTO the white to match the specs of the black exactly, but the price was still lower. An interesting case, but far and away the exception to Apple's rule: other than that, colors alone haven't cost more.

We can't yet know, but I would not expect the black Watch Sport to cost more (nor less). The iPod Touch costs the same for a silver shell vs. anodized color, for instance, and the Sport is squarely in the mainstream consumer space in a way that the other two lines of Apple Watches are not.
Score: 5 Votes (Like | Disagree)
mikezmac Avatar
87 months ago
I really hope these leaked prices are very wrong!!

http://www.techfor.us/2015/02/apple-watch-price-from-349usd-to-20000usd/
Above is the link to the prices that were leaked.

My excitement was high for the :apple:Watch, I have $600.00 squirreled away for it and I was planning on buying a second one as a gift. If this is in fact the actual prices my excitement has deflated and that gift won’t happen.

Let me explain what you are seeing on that page:

You have 3 types of :apple:watch: Aluminum, stainless steel and Gold. You have 2 sizes of watch 38mm (Ladies?) and 42mm (mens?). You have several color schemes, space grey, silver, gold and rose gold. Please note a few key things. Not all bands fit on all size watches, some bands you can only get with a watch and the prices….

My issues:


Paying extra for the 42mm as apposed to the lower priced 38mm (with the exception of the gold watches this is lame at best) The Aluminum and stainless steel shouldn’t have different prices between the 38mm and 42mm.
You will notice that the Milanese Loop and the Stainless Steel link watch bands can only be bought IF you buy the :apple:Watch with it! So if you want one of each you would need to buy TWO :apple:Watches.
All bands are not for everyone! You cannot get a “Modern Leather Strap” unless you buy a 38mm Watch. Likewise the “Leather Loop” bands you can only use on a 42mm :apple:Watch.
In order to get the *space grey stainless steel* :apple:Watch you must buy the Steel Link band version that costs $999.00
Price. $999.00 for a stainless Steel watch is too high! Apple or otherwise.
I have been a Apple person for a long time. I know they cost more than other brands and I’m fine with that, However, this device is over priced.


I would have expected that the 38mm/42mm (gold excluded) would be the same price and that the bands would all be interchangeable as we were led to believe in every single :apple: Watch add to date.
Lastly the prices. $350 for aluminum and $500 for stainless steel. What happens next year when you have a new model of the :apple: Watch

Disappointed!


NOTE: —-> :mad: This may or may not be that actual numbers, let us pray this is wrong. We shall see on March 9th :mad:
Score: 2 Votes (Like | Disagree)
virginblue4 Avatar
87 months ago
Why would a UK magazine list the price in dollars? What was the listed GBP price?

There isn't one yet.

----------

I guess I'll be getting the space grey sport. I want a sport with a black band and that appears to be the way to get it.

Is the larger watch going to cost more? Like is the 38mm sport $350 and the 42mm $400 or $375??

This has literally been discussed to death in the forums. Nobody knows yet. Wait until March 9th.
Score: 2 Votes (Like | Disagree)
camsoft Avatar
87 months ago
Why would a UK magazine list the price in dollars? What was the listed GBP price?
Score: 2 Votes (Like | Disagree)
Glassed Silver Avatar
87 months ago
I wish we would go back to simpler color names.

Space gray... yes right...

Glassed Silver:mac
Score: 2 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
gradiente iphone white

Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Tuesday May 19, 2020 1:06 pm PDT by
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
apple screen time screen icons

Persistent Kids Finding Loopholes in Apple's Screen Time Limits

Tuesday October 15, 2019 9:44 am PDT by
Apple is currently engaged in a cat-and-mouse game with persistent kids looking to circumvent Screen Time restrictions, but the company has been receiving some criticism for not moving quickly enough to lock down some of the loopholes, reports The Washington Post. A few of the loopholes and ways for parents to shut them down are documented on the site Protect Young Eyes, while these and...
2012macpro

Apple Outlines Metal-Capable Cards Compatible With macOS Mojave on 2010 and 2012 Mac Pro Models

Monday September 24, 2018 3:26 pm PDT by
Apple's new macOS Mojave update is not compatible with mid-2010 and mid-2012 Mac Pros with stock GPUs, but it is supported on 2010 and 2012 Mac Pro models that have been upgraded with graphics cards that support Metal. Apple today shared a new support document that provides a list of graphics cards that are Metal-capable, which will be useful for 2010 and 2012 Mac Pro owners who want to...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
anker lightning cable mfi

Unwrap a New Apple Device? Stock Up on Extra Certified Lightning Cables for as Little as $6

Monday December 25, 2017 5:45 am PST by
If you unwrapped an Apple product today it likely came with one of the company's first-party Lightning cables, but having an extra on hand is always a good idea, so you can place it in other rooms in your house, in your car, or in a bag when you travel. For that reason, now's a good time to shop for third-party Lightning cables that are cheaper than Apple's own accessory, but still Made For...
ipad pro 10 5

Apple Discontinues 10.5-Inch iPad Pro Following Launch of Lower-Priced 10.5-Inch iPad Air

Monday March 18, 2019 6:09 am PDT by
Apple has stopped selling the second-generation 10.5-inch iPad Pro, originally released in June 2017, after launching a new 10.5-inch iPad Air today. The 10.5-inch iPad Pro had remained available from $649 following the release of 11-inch and 12.9-inch iPad Pro models in October 2018, but it has been replaced by the 10.5-inch iPad Air with a cheaper starting price of $499. The new iPad...