Apple Watch Pop-Up Shop Also Planned for London's Selfridges Department Store

Apple is planning to open a dedicated pop-up shop for the Apple Watch at high-end department store Selfridges in London, according to sources. The shop will likely be located near the entrance of the iconic Wonder Room, a 19,000-square-foot shopping hall that houses a wide selection of luxury jewelry and watch brands alongside a concept store and mezzanine wine bar.

Wonder Room Selfridges

Wonder Room at Selfridges in London houses fine jewelry and watches

A section of Selfridges located near the Wonder Room was boarded up earlier this month to allow for construction of the expected Apple Watch pop-up shop, sources say. The store-within-a-store concept will display various Apple Watch models and provide customers with a personalized shopping experience, potentially including One to One service for those interested in learning more about the wrist-worn device.

Apple is recruiting retail employees from nearby Apple Stores in London to fill Specialist vacancies at an upcoming Central London location, which is likely to be this Selfridges boutique. The pop-up shop is expected to be readied in time for the Apple Watch launch in April and will likely join Galeries Lafayette as one of multiple standalone Apple Watch stores that Apple plans to open throughout Europe.

Selfridges has the second-largest retail space in the United Kingdom behind competing high-end department store Harrods. The store offers a myriad of designer jewelry and accessories, such as watches, bracelets, earrings, necklaces, pendants and rings. With the Apple Watch positioned at least partially as a fashion item, the department store offers an ideal setting for the wrist-worn device to be displayed.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

best buy holiday

Best Buy Reveals Black Friday Plans With Sitewide Sales Available Now

Friday November 8, 2024 10:05 am PST by
Black Friday sales are continuing today with Best Buy kicking off early Black Friday deals that will last for the next few days. Similar to other retailers, Best Buy's early Black Friday event includes sitewide savings on Apple products, headphones, TVs, monitors, video games, and more. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may...
AirPods Pro Firmware Feature

Apple Releases Firmware Updates for AirPods Pro 2 and AirPods 4

Monday November 11, 2024 11:28 am PST by
Apple today released firmware updates for both AirPods 4 models (version number 7B20) and the AirPods Pro 2 with both Lightning and USB-C charging cases (version number 7B21). All of these AirPods models were previously on firmware version 7B19. It is not immediately clear what new features or changes are included in firmware versions 7B20 and 7B21, but we will update this story if we find...
mac mini thermal architecture feature

New Mac Mini Has Modular Storage, 256GB Model Will Have Faster SSD

Friday November 8, 2024 7:06 am PST by
Apple has returned to using two 128GB storage chips in the new Mac mini with 256GB of storage, according to a partial teardown video shared on social media today. This means the base-model Mac mini with the M4 chip will not have significantly slower SSD speeds compared to higher-end configurations of the computer with 512GB, 1TB, or 2TB of storage, as multiple NAND chips allows for faster SSD...
General Final Cut Pro Feature

Apple Likely to Announce Final Cut Pro Update This Week With These New Features

Sunday November 10, 2024 12:13 pm PST by
In its announcement video for the new Mac mini last month, Apple teased an "upcoming" version of Final Cut Pro for the Mac. Apple will likely announce the update during the annual Final Cut Pro Creative Summit, which begins this Wednesday. The conference is held in association with Apple, and attendees will be visiting Apple Park on the first day. Apple already teased four new features...
iphone 6 thickness

iPhone 17 'Air' May Not Be Much Thinner Than iPhone 6

Monday November 11, 2024 5:18 am PST by
Next year's iPhone 17 "Air" model may not be as thin as Apple planned, according to a rumor originating in Korea. According to the news aggregator account "yeux1122" on Naver, citing industry sources, Apple has run into problems making the new iPhone 17 model sufficiently thin. The device's reduced thickness is apparently dependent on manufacturing a battery with a thinner substrate, but...
Generic iOS 18

Everything New in iOS 18.2 Beta 2

Monday November 4, 2024 12:34 pm PST by
Apple today seeded the second betas of upcoming iOS 18.2 and iPadOS 18.2 updates to developers, and Apple is continuing to refine the Apple Intelligence capabilities. There are also a handful of smaller features that are worth knowing about. Find My Find My has a new option to Share Item Location with an "airline or trusted person" that can help you locate something that you've misplaced....
iphone passcode green

Cops Suspect iOS 18 iPhones Are Communicating to Force Reboots, Making Unlocking Harder

Thursday November 7, 2024 2:20 pm PST by
Law enforcement officials in Detroit, Michigan are warning other police officers about an alleged iPhone change that causes Apple devices stored for forensic examination to spontaneously restart, reports 404 Media. iPhones that are undergoing examination have apparently been rebooting, which makes them harder to unlock with brute force methods, and Michigan police think that it's due to a...

Top Rated Comments

AppleP59 Avatar
127 months ago
This makes sense for Apple Watch. Who wants to shop in a busy and noisy store for a high priced luxury item? A quiet area of a store that already sells luxury items is ideal.

"I'm going to take a quiet relaxing stroll down Oxford street."
- said no Londoner, ever.
Score: 18 Votes (Like | Disagree)
macs4nw Avatar
127 months ago

Article Link: Apple Watch Pop-Up Shop Also Planned for London's Selfridges Department Store (https://www.macrumors.com/2015/03/01/apple-watch-selfridges-shop/)

Another logical and expected masterstroke by Apple that has Angela Ahrendts written all over it. Go girl.....
Score: 10 Votes (Like | Disagree)
BvizioN Avatar
127 months ago
But remember, you can only sell the watch to people who own an iPhone.

Which happen to be hundreds of millions so my guess is Apple is fine with that.
Score: 10 Votes (Like | Disagree)
ozaz Avatar
127 months ago
But remember, you can only sell the watch to people who own an iPhone. It is an accessory to an iPhone. This is akin to iPhone case kiosks.

Prey sure a very high proportion of those who shop at Selfridges and similarly high end stores will be iPhone users.
Score: 10 Votes (Like | Disagree)
rorschach Avatar
127 months ago
It could be that mall Apple Stores will only sell the Sport version while flagship stores with two floors or segregated rooms like they have at Grand Central Station would sell the pricer models.

Not gonna happen. There's no way that Apple will destroy the consistency they have among their stores. Every store carries all the same products and offers the same services.
Score: 8 Votes (Like | Disagree)
dec. Avatar
127 months ago
But remember, you can only sell the watch to people who own an iPhone. It is an accessory to an iPhone. This is akin to iPhone case kiosks.

errr... yes.... and?
Score: 8 Votes (Like | Disagree)