Apple Watch Pop-Up Shop Also Planned for London's Selfridges Department Store

Apple is planning to open a dedicated pop-up shop for the Apple Watch at high-end department store Selfridges in London, according to sources. The shop will likely be located near the entrance of the iconic Wonder Room, a 19,000-square-foot shopping hall that houses a wide selection of luxury jewelry and watch brands alongside a concept store and mezzanine wine bar.

Wonder Room Selfridges

Wonder Room at Selfridges in London houses fine jewelry and watches

A section of Selfridges located near the Wonder Room was boarded up earlier this month to allow for construction of the expected Apple Watch pop-up shop, sources say. The store-within-a-store concept will display various Apple Watch models and provide customers with a personalized shopping experience, potentially including One to One service for those interested in learning more about the wrist-worn device.

Apple is recruiting retail employees from nearby Apple Stores in London to fill Specialist vacancies at an upcoming Central London location, which is likely to be this Selfridges boutique. The pop-up shop is expected to be readied in time for the Apple Watch launch in April and will likely join Galeries Lafayette as one of multiple standalone Apple Watch stores that Apple plans to open throughout Europe.

Selfridges has the second-largest retail space in the United Kingdom behind competing high-end department store Harrods. The store offers a myriad of designer jewelry and accessories, such as watches, bracelets, earrings, necklaces, pendants and rings. With the Apple Watch positioned at least partially as a fashion item, the department store offers an ideal setting for the wrist-worn device to be displayed.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

AppleP59 Avatar
119 months ago
This makes sense for Apple Watch. Who wants to shop in a busy and noisy store for a high priced luxury item? A quiet area of a store that already sells luxury items is ideal.

"I'm going to take a quiet relaxing stroll down Oxford street."
- said no Londoner, ever.
Score: 18 Votes (Like | Disagree)
macs4nw Avatar
119 months ago

Article Link: Apple Watch Pop-Up Shop Also Planned for London's Selfridges Department Store (https://www.macrumors.com/2015/03/01/apple-watch-selfridges-shop/)

Another logical and expected masterstroke by Apple that has Angela Ahrendts written all over it. Go girl.....
Score: 10 Votes (Like | Disagree)
BvizioN Avatar
119 months ago
But remember, you can only sell the watch to people who own an iPhone.

Which happen to be hundreds of millions so my guess is Apple is fine with that.
Score: 10 Votes (Like | Disagree)
ozaz Avatar
119 months ago
But remember, you can only sell the watch to people who own an iPhone. It is an accessory to an iPhone. This is akin to iPhone case kiosks.

Prey sure a very high proportion of those who shop at Selfridges and similarly high end stores will be iPhone users.
Score: 10 Votes (Like | Disagree)
rorschach Avatar
119 months ago
It could be that mall Apple Stores will only sell the Sport version while flagship stores with two floors or segregated rooms like they have at Grand Central Station would sell the pricer models.

Not gonna happen. There's no way that Apple will destroy the consistency they have among their stores. Every store carries all the same products and offers the same services.
Score: 8 Votes (Like | Disagree)
dec. Avatar
119 months ago
But remember, you can only sell the watch to people who own an iPhone. It is an accessory to an iPhone. This is akin to iPhone case kiosks.

errr... yes.... and?
Score: 8 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, SEGA Genesis,...
apple vision pro orange

Apple Vision Pro Customer Interest Dying Down at Some Retail Stores

Monday April 22, 2024 2:12 am PDT by
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On...