Apple Watch Makes U.S. Magazine Cover Debut In Latest Issue of 'Self'

Back in October, the Apple Watch made its magazine cover debut with Vogue China, on the wrist of Chinese model Liu Wen. Now, as Apple prepares to launch the Apple Watch in April, the device is seeing its U.S. magazine cover debut, featured in the March issue of Self magazine (via AppleInsider).

Model and Victoria's Secret Angel Candice Swanepoel will be wearing the Apple Watch Sport with a white fluoroelastomer band on the cover of the magazine. Self also has more in-depth coverage on the device, highlighting its accelerometer, heart rate sensor, GPS and WiFi (through the iPhone) in print and in photos.

candice-apple-watch

Aside from the I-want-to-be-Candice quality of our new March cover, notice anything else about the photo? The Apple Watch is getting a star moment, too, as Candice is the first woman to wear one on a magazine cover in the US. With the device starting at around $349 available next month, it's on our wishlist. (Even our editor-in-chief, Joyce Chang, can't wait to use her Apple Watch--check it out in our March Editor's Letter, available to download below.)

Up until now, Apple's Apple Watch marketing has been heavily focused on fashion, but with the piece in Self, the company appears to be targeting fitness enthusiasts who might purchase the Apple Watch for its health-related functions -- step tracking and heart rate monitoring.

It's likely that Self will be just one of many publications to feature the Apple Watch in the coming weeks as the device's launch approaches, and Apple is expected to market the Apple Watch to a wide range of potential customers. Apple's marketing efforts have been fairly reserved thus far, limited to an appearance at Parisian fashion boutique Colette in September, the Vogue China cover in October, and this month's Self issue, but there are hints that Apple is preparing for a major marketing push.

As we reported last month, Apple asked some developers creating content for the Apple Watch to have their apps completed by mid-February, possibly to have apps ready to go for marketing or event purposes. As of this week, Apple is also reportedly inviting select developers to its Cupertino headquarters to put the finishing touches on many Apple Watch apps.

According to Apple CEO Tim Cook, Apple is planning to begin Apple Watch sales in April, though a more specific date has not yet been shared.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

AngerDanger Avatar
81 months ago
Meanwhile, the folks at Pebble scramble for some sort of response:

Score: 24 Votes (Like | Disagree)
odds Avatar
81 months ago
Wow, I don't know why I didn't expect coverage like this. I'm impressed. Candice Swanepoel, first of all, is hot as h*ll and she has been my favorite Victoria's Secret Angel for a long time. Apple is making the right moves, likely thanks to the ex-CEO of Burberry. If I were an active woman, I'd definitely want an Apple Watch after seeing Candice wear one. Hell, I am an active MAN and I definitely want one after seeing Candice wear one. :cool:
Score: 21 Votes (Like | Disagree)
iBreatheApple Avatar
81 months ago
The wait is killing me!
Score: 16 Votes (Like | Disagree)
dec. Avatar
81 months ago
People will probably say all sorts of things about how irrelevant models and covers are, but ultimately, the Apple Watch - like any other "wearable" in general - also has to appeal to the crowd that likes pretty things (or that what they consider being "pretty"). Looks like Apple made the right hires for marketing the Apple Watch.
Score: 12 Votes (Like | Disagree)
dazed Avatar
81 months ago
Still looks like the Casio calculator watch I had at school in the 80s.
Score: 10 Votes (Like | Disagree)
myrtlebee Avatar
81 months ago
Guess her iPhone is strapped to her ankle
Score: 10 Votes (Like | Disagree)

Top Stories

Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
duan rui iphone 12 13 notch

New Images Show Smaller iPhone 13 Notch Compared to iPhone 12

Saturday April 17, 2021 11:38 pm PDT by
Leaker known as "DuanRui" has shared more images that could give us our best look yet at Apple's redesigned notch for the iPhone 13. The new pictures follow similar images shared by the leaker last week, but the latest shots include a comparison with the existing iPhone 12 notch. DuanRui posted three images on Twitter that apparently originate from Weibo, although source details remain...
iphone 13 pro max cads eap

iPhone 13 Series CAD Leaks Reveal Larger Camera Dimensions

Friday April 16, 2021 1:53 am PDT by
Information and alleged CADs of the upcoming iPhone 13 series, shared in a video from EverythingApplePro, indicates that Apple plans to make this year's iPhone camera module significantly bigger, likely to make way for larger sensors and sensor-shift stabilization. According to the CADs shared in the video, the iPhone 13 mini, Pro, and Pro Max camera module will all be a "perfect square."...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
iphone 12 120hz thumbnail feature

LTPO Displays Supporting 120Hz Refresh Rates Again Rumored for iPhone 13 Pro Models

Friday April 16, 2021 10:01 am PDT by
The two higher-end "iPhone 13 Pro" models that are coming in 2021 are expected to use LTPO display technology to enable 120Hz refresh rates, according to display analyst Ross Young. Young reaffirmed the detail in a tweet that said he'd heard rumors about only one model featuring LTPO, which he says is inaccurate. Heard some rumors in the industry and media that there would only be one ...
apple music

Apple Music Tops Spotify With One Cent Paid Per Stream

Friday April 16, 2021 6:44 am PDT by
In a letter slated to be shared with artists today through the Apple Music for Artists dashboard, obtained by The Wall Street Journal, Apple has reportedly revealed that it pays music rights holders one cent per song streamed on Apple Music. The report claims that Apple Music's payment structure is thus roughly double what Spotify pays music rights holders per stream, which averages to about ...