Apple Stores Once Again Coloring Logos Red in Recognition of World AIDS Day
As it has done for the past three years, Apple is once again recognizing December 1 as World AIDS Day at its retail locations by coloring their Apple logos red for the occasion. Several Apple Stores in the United States and the United Kingdom are expected to change the color of their logos, with images from Twitter showing that the company's store in Sydney, Australia has already adjusted its logo.
Last week, Apple announced a new campaign for World AIDS Day 2014 done in collaboration with (Product) RED which saw the launch of a special Apps for (RED) section in the App Store and a donation initiative. The Apps for (RED) section is active until December 7 and contains 25 well known apps with the proceeds benefiting the Global Fund to fight AIDS. All of Apple's customers who purchased a select Apple product on Friday, November 28 received a special (RED) iTunes gift card, and during December 1, Apple will donate a portion of every sale at its retail and online stores to the Global Fund to fight AIDS.
Apple sells a number of (Product) RED items where a percentage of the profits are donated to the Global Fund to fight AIDS. Throughout the past, those items have included iPod nanos and shuffles, iPad Smart Covers, iPhone Bumpers, iPhone cases, and more. This past June, (Product) RED announced that Apple had contributed $75 million to the Global Fund to fight AIDS.
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