Apple Stores Once Again Coloring Logos Red in Recognition of World AIDS Day

As it has done for the past three years, Apple is once again recognizing December 1 as World AIDS Day at its retail locations by coloring their Apple logos red for the occasion. Several Apple Stores in the United States and the United Kingdom are expected to change the color of their logos, with images from Twitter showing that the company's store in Sydney, Australia has already adjusted its logo.

applestoresydney

The Apple Store in Sydney, Australia (Image credit: @AusNewsNetwork)

Last week, Apple announced a new campaign for World AIDS Day 2014 done in collaboration with (Product) RED which saw the launch of a special Apps for (RED) section in the App Store and a donation initiative. The Apps for (RED) section is active until December 7 and contains 25 well known apps with the proceeds benefiting the Global Fund to fight AIDS. All of Apple's customers who purchased a select Apple product on Friday, November 28 received a special (RED) iTunes gift card, and during December 1, Apple will donate a portion of every sale at its retail and online stores to the Global Fund to fight AIDS.

Apple sells a number of (Product) RED items where a percentage of the profits are donated to the Global Fund to fight AIDS. Throughout the past, those items have included iPod nanos and shuffles, iPad Smart Covers, iPhone Bumpers, iPhone cases, and more. This past June, (Product) RED announced that Apple had contributed $75 million to the Global Fund to fight AIDS.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

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77 months ago
Kudos to Apple for giving back.

On another note. I find it sad that a serious global health issue is considered a controversial socio-political topic, and is subject to stricter moderation on this forum.
Score: 18 Votes (Like | Disagree)
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77 months ago
Nice one Apple. Already HIV has become a chronic illness rather than rapidly fatal. More awareness and money to research is fantastic to keep forging forward. Thumbs up.
Score: 13 Votes (Like | Disagree)
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77 months ago
I can't believe this had to be put in PRSI just because some people still draw a dotted line between this disease and one's sexual preference. Happy almost 2015 everyone...
Score: 9 Votes (Like | Disagree)
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77 months ago

While the donation percentage is probably low, kudos to them.

Pretty lame that there are no Cyber Monday deals though...


Yes... because you saving a few bucks on an iPad is much more important than trying to cure a deadly disease....
Score: 9 Votes (Like | Disagree)
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77 months ago

I can't believe this had to be put in PRSI just because some people still draw a dotted line between this disease and one's sexual preference. Happy almost 2015 everyone...



I was just about to post the same thing. Pathetic MacRumors, just like when you put Tim Cook coming out thread in here. In doing so, you're part of the problem.
Score: 7 Votes (Like | Disagree)
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77 months ago

I was just about to post the same thing. Pathetic MacRumors, just like when you put Tim Cook coming out thread in here. In doing so, you're part of the problem.

Exactly. Put it in the main thread, have moderators delete the douche bags with asinine comments, and let's try to move forward.
Score: 6 Votes (Like | Disagree)

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