Apple, not known for its partnerships with third-parties, is recognizing December 1st as World AIDS Day on its website and within the Apple Retail Stores.
Apple currently sells two items associated with Bono's PRODUCT (RED) charity, a red iPod Nano and a red Smart Cover, both sold exclusively on the Apple Online Store and in the Apple Retail Store. Apple gives a portion of the purchase price of these specially branded items to the Global Fund to fight AIDS in Africa.
IFOAppleStore reports that today in the retail stores:
a select group of Specialists will be wearing and promoting the (RED) iPod nano, with a portion of the $129/$149 price going to the Global Fund to fight AIDS in Africa. Also, managers and store greeters who normally carry iPads for work will have (RED) Smart Covers protecting the devices. On the product shelves, signs will promote the Beats by Dr. Dre Solo HD Headphones that are also part of the (RED) product line. There is also a special (RED) iTunes gift card available in the stores.
Some stores, including the Regent Street location in London, have also colored their Apple logos red for the occasion:
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In addition to its retail store efforts, Apple has put a prominent link on the bottom left of its homepage to (RED)'s 2015quilt.com.
Thanks to Sam for the Regent Street photo.
Top Rated Comments
(View all)Well, it's not really surprising that Tim Cook is doing this.
Not sure if I'm misunderstanding your premise here, but if I'm reading this correctly, this is way out of line.Well, it's not really surprising that Tim Cook is doing this.
What a snide comment to make.
I actually lost a family member to AIDS, so I can relate to your desire to have funding directed right here. But in America, it's far, far, FAR more likely that individuals have access to basic AIDS treatment (antiretrovirals for HIV-positive patients, sterile environments and safe practices for deliveries involving infected mothers, etc.). Our own medical community is working WONDERS with regards to AIDS, and I'd argue that it's the advances we're making because of extraordinary funding over here that have allowed us to develop treatments that are keeping the vast majority of HIV-positive people alive and allowing most of them to live normal lives...something that wasn't normal when we lost my uncle to it in the early 90's. In many poor parts of Africa, antiretrovirals are simply unavailable. Sterile delivery rooms are unavailable.[/COLOR]
Actually, it's because my brother is dying of AIDS right here, in America.
Something that would never have happened under the Jobs era. I'm glad that Tim is adding his own touch to Apple.
7 up-votes for misinformation . . .Apple has been doing the RED program for years, under Jobs' watch. Nothing new here, other than "they're still doing it."
http://en.wikipedia.org/wiki/Product_Red
Well, it's not really surprising that Tim Cook is doing this.
You're a pig.