Apple Again Recognizes World AIDS Day Online and In-Store

Apple, not known for its partnerships with third-parties, is again recognizing December 1st as World AIDS Day at Apple Retail Stores and on its website. Apple did something similar last year.

Some stores, including several locations in New York City, have also colored their Apple logos red for the occasion. A MacRumors reader sent in this image from the Upper West Side outlet and noted that retail store staffers appear to have replaced the cases on all the products in the store with PRODUCT (RED) versions.

Worldaidsday
Apple sells a number of PRODUCT (RED) items where a percentage of the profits are donated to the Global Fund to fight AIDS in Africa. There are (RED) versions of the iPod shuffle, iPod nano, iPod touch, the iPad and iPad mini Smart Covers, the iPad Smart Case, and the iPhone 4S Bumper.

The numbers don’t lie: Every day more than 900 babies are born with HIV. By 2015 that number can be nearly zero. (RED) works with companies like Apple to fight for an AIDS-free generation by 2015 by creating (PRODUCT) RED merchandise. A percentage of gross profits from the sale of those products goes to the Global Fund to help fund AIDS programs in Africa. Since its introduction, (PRODUCT) RED has generated more than $190 million — more than $50 million from Apple alone — for the Global Fund. Now you can make an impact, too, by purchasing a (PRODUCT) RED iPod shuffle, iPod nano, iPod touch, iPad Smart Cover, iPad Smart Case, or iPhone Bumper.

In addition to the retail store changes, Apple is placing a prominent link on the bottom of its homepage to (RED)'s World AIDS Day page.

Thanks Mark!

Top Rated Comments

(View all)
Avatar
103 months ago
Way to go Apple!

I have personally worked among people in East Africa who were born with the HIV/Aids Virus. It is an awful thing. But the Antiretroviral drugs (ARV's) are available and can help people live a relatively normal life. However, a ton of education and other resources are needed to get these drugs to the people who need it. That's why I think this is such a noble thing of Apple to do - ever dollar counts!
Score: 17 Votes (Like | Disagree)
Avatar
103 months ago

Can we focus on something more important? Like Cancer? At least AIDS is preventable. Cancer has been around A LOT longer. Let's focus on this one first, and then we can work on AIDS.

Tell that to the thousands of women who are raped in villages in Africa.

Tell that to the thousands who become infected through blood transfusions that still happen, even with tested blood.

Tell that to the countless AIDS victims in the 80's who were left to die with a disease no one knew or cared about as at the time is was a "gay thing".


Your comment is beyond ignorant and wreaks of disdain. Many diseases are preventable, such as type II diabetes which has become an epidemic in the U.S. due to alarming increases in obesity, also preventable. I certainly hope no one you know has to fight with such a horrible "preventable" illness, I certainly hope you do not have to as well. :mad:
Score: 16 Votes (Like | Disagree)
Avatar
103 months ago

Can we focus on something more important? Like Cancer? At least AIDS is preventable. Cancer has been around A LOT longer. Let's focus on this one first, and then we can work on AIDS.

OT: there are days I want the "down-vote button" back ...

On Topic: doing both at the same time would is perfectly fine. I agree with you: AIDS is preventable.

BUT: that require education, protective tools, diagnosis, care ... and in many cases there are cultural and religious barriers to overcome. So the task is not easy and require money. Thats what RED try to support.
Getting rid of AIDS will be easier compared to get rid of cancer. The later one is much more complicated to fight against with all the different variants and causes. But stopping AIDS can't wait until we solved the cancer issue.
Score: 9 Votes (Like | Disagree)
Avatar
103 months ago
I really don't understand anyone having problems with world aids day.. Cancer, even it's various types have their own high profile days too.

As for HIV being avoidable, it isn't for a lot of the people who have it. Cancer is often in large part avoidable too, depending on lifestyle and things like smoking. I've lost a friend to cancer but you can't, and shouldn't prioritise stuff like this. Different teams work on different things with different finances.

What about the less well known conditions? Are they more or less deserving of public attention. Anything that raises awareness and funds for such good causes is totally worthwhile.

Good for Apple.
Score: 8 Votes (Like | Disagree)
Avatar
103 months ago
^^ Comments like that are why the world still struggles with problems such as AIDS. You can be all about the homeland in many respects, but in a world where travel is at a moments notice for millions of people every day, the number one most powerful/influential country in the world cannot ignore the problems, such as AIDS, going on in places like Africa.

I'm a Ph.D. student that has done a lot of research in sexual communication, specifically attitudes and high-risk behaviors of those infected and their potential/past partners. While a cure would be fantastic, and the jury is still out on whether donations and fundraising really goes directly to finding a cure, plenty of money DOES go to education programs which are paramount in getting people that are infected to disclose their status to their partners and to get their partners to begin asking the important questions: have you been tested? what is your status?

This is an American, heterosexual problem just as much as its homosexual and international. In fact, it's almost MORE of a heterosexual problem today.
Score: 8 Votes (Like | Disagree)
Avatar
103 months ago

Can we focus on something more important? Like Cancer? At least AIDS is preventable. Cancer has been around A LOT longer. Let's focus on this one first, and then we can work on AIDS.


I think people should be applauded for any piece of good they do.
If you don't and want to rank good causes then I understand thousands of people starve to death every day. That has a cheap and available cure. Cancer not so much.
Score: 8 Votes (Like | Disagree)

Top Stories

First Impressions From New iPhone 12 and 12 Pro Owners

Thursday October 22, 2020 4:20 pm PDT by
It's already Friday, October 23, in Australia and New Zealand, which means some customers who purchased an iPhone 12 or 12 Pro already have their new devices in hand. We've seen dozens of reviews of the iPhone 12 and iPhone 12 Pro from media sites, but now first impressions from regular Apple customers are available. Image via MacRumors reader Boardiesboi New iPhone 12 and 12 Pro owners are...

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

Apple Distributing New Heated Display Removal Machine for iPhone 12 Repairs

Thursday October 22, 2020 6:20 pm PDT by
Apple is providing Genius Bars and Apple Authorized Service Providers with a new heated display removal fixture for iPhone 12 and iPhone 12 Pro repairs, according to information obtained by MacRumors from a reliable source. To open iPhone 12 models, technicians will be required to slide the device into a specialized tray, and then place the tray into the high-temperature fixture for two...

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Friday October 23, 2020 3:37 am PDT by
Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in...

Teardown Video Confirms iPhone 12 and iPhone 12 Pro Use Same 2,815mAh Battery

Thursday October 22, 2020 9:47 am PDT by
With the iPhone 12 launching on Friday and in just a few hours to Australia and New Zealand, hands-on videos, teardowns, reviews, and other iPhone-related content has been coming out. A new teardown video delves into both the iPhone 12 and the 12 Pro, confirming battery life for both models and giving us a closer look at their internals. The video from Io Technology is in Chinese, but ...

Images of Supposed AirPods Diagnosis Tool Shared Online

Thursday October 22, 2020 5:24 am PDT by
Apple is reportedly rolling out a new tool to Apple service providers for testing AirPods, according to leaker known as "Fudge," who shared images of the tool on Twitter. Apple appears to be seeking to reduce unnecessary AirPods services by more accurately diagnosing the cause of a fault. Instances of a dirt-blockage, which may be difficult to ascertain visually, can apparently be...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

Apple's AirTags Revealed in Newly Published Patent Applications

Thursday October 22, 2020 9:13 am PDT by
Two patent applications filed by Apple appear to depict the company's widely expected AirTags item trackers (via Patently Apple). The filings, which include a large number of images, are titled "Mounting Base for a Wirelessly Locatable Tag" and "Fastener with a Constrained Retention Ring," and describe a wirelessly locatable tag that can be used to determine the absolute location of an...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...