Apple Again Recognizes World AIDS Day Online and In-Store

Apple, not known for its partnerships with third-parties, is again recognizing December 1st as World AIDS Day at Apple Retail Stores and on its website. Apple did something similar last year.

Some stores, including several locations in New York City, have also colored their Apple logos red for the occasion. A MacRumors reader sent in this image from the Upper West Side outlet and noted that retail store staffers appear to have replaced the cases on all the products in the store with PRODUCT (RED) versions.

Worldaidsday
Apple sells a number of PRODUCT (RED) items where a percentage of the profits are donated to the Global Fund to fight AIDS in Africa. There are (RED) versions of the iPod shuffle, iPod nano, iPod touch, the iPad and iPad mini Smart Covers, the iPad Smart Case, and the iPhone 4S Bumper.

The numbers don’t lie: Every day more than 900 babies are born with HIV. By 2015 that number can be nearly zero. (RED) works with companies like Apple to fight for an AIDS-free generation by 2015 by creating (PRODUCT) RED merchandise. A percentage of gross profits from the sale of those products goes to the Global Fund to help fund AIDS programs in Africa. Since its introduction, (PRODUCT) RED has generated more than $190 million — more than $50 million from Apple alone — for the Global Fund. Now you can make an impact, too, by purchasing a (PRODUCT) RED iPod shuffle, iPod nano, iPod touch, iPad Smart Cover, iPad Smart Case, or iPhone Bumper.

In addition to the retail store changes, Apple is placing a prominent link on the bottom of its homepage to (RED)'s World AIDS Day page.

Thanks Mark!

Top Rated Comments

TeachMeiOS.com Avatar
127 months ago
Way to go Apple!

I have personally worked among people in East Africa who were born with the HIV/Aids Virus. It is an awful thing. But the Antiretroviral drugs (ARV's) are available and can help people live a relatively normal life. However, a ton of education and other resources are needed to get these drugs to the people who need it. That's why I think this is such a noble thing of Apple to do - ever dollar counts!
Score: 17 Votes (Like | Disagree)
3282868 Avatar
127 months ago
Can we focus on something more important? Like Cancer? At least AIDS is preventable. Cancer has been around A LOT longer. Let's focus on this one first, and then we can work on AIDS.
Tell that to the thousands of women who are raped in villages in Africa.

Tell that to the thousands who become infected through blood transfusions that still happen, even with tested blood.

Tell that to the countless AIDS victims in the 80's who were left to die with a disease no one knew or cared about as at the time is was a "gay thing".


Your comment is beyond ignorant and wreaks of disdain. Many diseases are preventable, such as type II diabetes which has become an epidemic in the U.S. due to alarming increases in obesity, also preventable. I certainly hope no one you know has to fight with such a horrible "preventable" illness, I certainly hope you do not have to as well. :mad:
Score: 16 Votes (Like | Disagree)
ChristianVirtual Avatar
127 months ago
Can we focus on something more important? Like Cancer? At least AIDS is preventable. Cancer has been around A LOT longer. Let's focus on this one first, and then we can work on AIDS.
OT: there are days I want the "down-vote button" back ...

On Topic: doing both at the same time would is perfectly fine. I agree with you: AIDS is preventable.

BUT: that require education, protective tools, diagnosis, care ... and in many cases there are cultural and religious barriers to overcome. So the task is not easy and require money. Thats what RED try to support.
Getting rid of AIDS will be easier compared to get rid of cancer. The later one is much more complicated to fight against with all the different variants and causes. But stopping AIDS can't wait until we solved the cancer issue.
Score: 9 Votes (Like | Disagree)
mixel Avatar
127 months ago
I really don't understand anyone having problems with world aids day.. Cancer, even it's various types have their own high profile days too.

As for HIV being avoidable, it isn't for a lot of the people who have it. Cancer is often in large part avoidable too, depending on lifestyle and things like smoking. I've lost a friend to cancer but you can't, and shouldn't prioritise stuff like this. Different teams work on different things with different finances.

What about the less well known conditions? Are they more or less deserving of public attention. Anything that raises awareness and funds for such good causes is totally worthwhile.

Good for Apple.
Score: 8 Votes (Like | Disagree)
hface119 Avatar
127 months ago
^^ Comments like that are why the world still struggles with problems such as AIDS. You can be all about the homeland in many respects, but in a world where travel is at a moments notice for millions of people every day, the number one most powerful/influential country in the world cannot ignore the problems, such as AIDS, going on in places like Africa.

I'm a Ph.D. student that has done a lot of research in sexual communication, specifically attitudes and high-risk behaviors of those infected and their potential/past partners. While a cure would be fantastic, and the jury is still out on whether donations and fundraising really goes directly to finding a cure, plenty of money DOES go to education programs which are paramount in getting people that are infected to disclose their status to their partners and to get their partners to begin asking the important questions: have you been tested? what is your status?

This is an American, heterosexual problem just as much as its homosexual and international. In fact, it's almost MORE of a heterosexual problem today.
Score: 8 Votes (Like | Disagree)
unlinked Avatar
127 months ago
Can we focus on something more important? Like Cancer? At least AIDS is preventable. Cancer has been around A LOT longer. Let's focus on this one first, and then we can work on AIDS.

I think people should be applauded for any piece of good they do.
If you don't and want to rank good causes then I understand thousands of people starve to death every day. That has a cheap and available cure. Cancer not so much.
Score: 8 Votes (Like | Disagree)

Popular Stories

airpods pro black background

AirPods Pro 2: Five New Features and Improvements to Expect

Sunday August 14, 2022 3:28 pm PDT by
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect. In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year. H2 Chip ...
10th Generation iPad Render

10th-Generation iPad With Major Design Changes Reportedly in Production Ahead of September Launch

Monday August 15, 2022 8:02 pm PDT by
Apple's rumored 10th-generation iPad is currently in production and will feature "major" design changes, according to a report from Taiwanese website DigiTimes. A mockup of the potential 10th-generation iPad design by Renders By Shailesh The report did not provide any specific details about the 10th-generation iPad's new design, but rumors suggest the device will feature a larger 10.5-inch...
ios 16 lock screen feature2

Apple Seeds Sixth Betas of iOS 16 and iPadOS 16 to Developers [Update: Public Beta Available]

Monday August 15, 2022 10:04 am PDT by
Apple today seeded the sixth betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming a week after Apple released the fifth developer betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. iOS 16 introduces a revamped Lock...
iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
apple watch se

Apple Watch SE vs. Apple Watch Series 8: New Features to Expect If You've Waited to Upgrade

Monday August 15, 2022 2:44 am PDT by
The Apple Watch SE was announced in September 2020 and has been a popular Apple Watch model for customers looking for their first smartwatch or an affordable Apple Watch. Apple Watch SE customers may be wondering, however, what's in store for them with the upcoming Apple Watch Series 8 and what new features they can expect. Continue reading to find out. Apple Watch SE vs. Apple Watch Series ...
Apple Watch Series 3 v 8 1

Apple Watch Series 3 vs. Apple Watch Series 8: 20 Major New Features and Changes for Customers Upgrading

Tuesday August 16, 2022 6:52 am PDT by
It's crazy to think about, but next month will mark five years since Apple announced the Apple Watch Series 3. Despite being a severely antiquated smartwatch, the Series 3 has remained at the bottom of Apple's lineup for $199. Suppose you're still holding on to your Apple Watch Series 3. In that case, this article will list all the major new features and changes you'll get if you decide to...
iPhone 14 Pro Lineup Feature Purple

Apple Planning to Hold iPhone 14 Event on September 7

Wednesday August 17, 2022 9:51 am PDT by
Apple is aiming to hold its first fall event on Wednesday, September 7, reports Bloomberg's Mark Gurman. The event will focus on the iPhone 14 models and the Apple Watch Series 8. The standard iPhone 14 models are expected to get few changes, but the iPhone 14 Pro models will include updated camera technology, the removal of the notch in favor of a pill-shaped and hole-punch cutout, an A16...