Apple Aims to 'Erase Distinction Between Live and On-Demand' TV Content

NewImageFollowing up on its story from yesterday about a possible forthcoming Apple set-top television box, the The Wall Street Journal had more details to share today.

Apple aims to make it so viewers can watch any show at any time via a cloud-based DVR that would store TV shows online. The service would be designed so viewers could begin streaming a show minutes after it began airing live.

Another significant feature of the Apple set-top device is likely to be its user interface, which could resemble the navigation icons on Apple's iPad. While the design may change, the interface is expected to be easier for people to use than existing cable on-screen menus, widely viewed as clunky.

Apple's device also may create space on the TV screen for social media features, such as sharing TV shows through services like Twitter Inc., the people said. Apple also wants users to be able to access content from the device on other Apple products like iPhones and iPads.

The Journal says Apple has been in talks with cable services like Comcast and Time Warner Cable, as well as companies that control television content. The article notes that existing agreements between cable and content companies may not allow them to sign deals for Apple's device without content owner permission.

CBS CEO Les Moonves said earlier this month that his company would be open to offering its content on a hypothetical Apple television depending "what the terms are" and "what we get paid". Apple is looking to offer past seasons of shows through iTunes on the device which are already available on iTunes, as well as all episodes from current seasons.

The sort of cloud-based DVR that Apple is envisioning could be the motivation behind Apple's plans for a new 500,000 square-foot data center in Oregon, as well as an existing massive center in North Carolina.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

NumberNine Avatar
115 months ago
I smell a Samsung device

I smell a lame comment
Score: 14 Votes (Like | Disagree)
macUser2007 Avatar
115 months ago
Let me get this right:

-- it will be expensive,

-- it will be like Tivo, but sexed up by being on a "cloud,"

-- it will have ATV-like UI and

-- it will be locked like Fort Knox.

Oh, and you still have to be locked to a cable provider, in addition to Apple.

I just can't wait for this cluster-fck between the Cable Cos and Apple! :rolleyes:

All together now, grab your ankles and say "AH-pple!"
Score: 13 Votes (Like | Disagree)
nvbrit Avatar
115 months ago
This has the potential to ease up traffic jams, I think.

I've spent tons of time watching traffic patterns, and I have come to suspect that a major show ending or going to commercial causes many people to leave wherever they are at roughly the same time and cause micro-traffic jams (where for seemingly no reason traffic at a spot hardly moves for five minutes but at almost any other time would flow quite freely.)


what on earth has a set top box got to do with traffic jams?!?!!!! :confused:
Score: 11 Votes (Like | Disagree)
KnightWRX Avatar
115 months ago
A set-top box makes much more sense than a full blown TV set. I've been saying it for months, is the rumor mill catching on yet ? Apple has no advantage in competing in the "pixel array" space with the likes of LG, Sony, Panasonic, Sharp and Samsung.

Where they do is in the content business. A set top box reaches a far wider audience with their licensed content.
Score: 10 Votes (Like | Disagree)
bushido Avatar
115 months ago
good luck with that
Score: 9 Votes (Like | Disagree)
Goftrey Avatar
115 months ago
U.S only I bet.
Score: 8 Votes (Like | Disagree)

Top Stories

iphone12protriplelenscamera

Apple's Orders for Key iPhone 13 Camera Component Expected to Outstrip Entire Android Market

Wednesday June 9, 2021 12:47 am PDT by
Major camera upgrades coming to the iPhone 13 series are putting increased pressure on suppliers to meet Apple's demand for key lens components, according to a new DigiTimes report. Apple has reportedly put Taiwan-based makers of voice coil motor (VCM) components on notice to increase their capacity by 30-40% in order to meet the company's demand, which is expected to outstrip the entire...
live text macos monterey

Several macOS Monterey Features Unavailable on Intel-Based Macs

Wednesday June 9, 2021 8:23 am PDT by
While there are many great new features in macOS Monterey, several of them are not available on Intel-based Macs, according to Apple. On the macOS Monterey features page, fine print indicates that the following features require a Mac with the M1 chip, including any MacBook Air, 13-inch MacBook Pro, Mac mini, and iMac model released since November 2020:Portrait Mode blurred backgrounds in...
m1x mbp tags feature

Apple Lists 'M1X MacBook Pro' in YouTube Tags for WWDC Keynote Video

Wednesday June 9, 2021 7:19 am PDT by
Before WWDC, rumors largely driven by leaker Jon Prosser suggested that Apple would announce redesigned 14-inch and 16-inch MacBook Pros during the conference. Those rumors, however, did not come to fruition. Interestingly, though, Apple lists "m1x MacBook Pro" as a tag for the WWDC keynote uploaded on YouTube. The tag, first spotted by Apple YouTuber Max Balzer on Twitter, is among other...
macos monterey setup assistant

macOS Monterey Allows You to Erase a Mac Without Needing to Reinstall the Operating System

Wednesday June 9, 2021 4:41 pm PDT by
It's been a few days since Apple announced macOS Monterey, and we continue to dig through new features that weren't mentioned during the WWDC keynote, including a much more convenient way of erasing a Mac. Following in the footsteps of the iPhone and iPad, the Mac has gained an "Erase All Content and Settings" option on macOS Monterey. The option allows you to erase all user data and...
apple repair service expansion iphone repair 07072020 big

Apple Agrees to Multimillion-Dollar Settlement After iPhone Repair Technicians Post Customer's Private Photos Online

Monday June 7, 2021 2:44 am PDT by
Apple has paid a 21-year-old millions of dollars in a legal settlement after photos and videos from the customer's iPhone, sent in for repair, were uploaded to Facebook, leading to "severe emotional distress," according to a new report from The Telegraph. The incident occurred in 2016 at a repair facility run by Apple supplier Pegatron in California. The 21-year-old college student sent her...
16 inch macbook pro m2 render

New MacBook Pro Shipments Forecasted to Begin in Third Quarter

Tuesday June 8, 2021 8:28 am PDT by
While leaker Jon Prosser claimed that a new MacBook Pro was coming at WWDC, Apple's keynote did not include any new hardware announcements. Instead, it is looking increasingly likely that redesigned 14-inch and 16-inch MacBook Pro models powered by a faster iteration of the M1 chip will be released in the third or fourth quarter of the year. A paywalled preview of a DigiTimes report today...
maxresdefault

Hands-On With iOS 15: See Apple's New Operating System Update in Action

Tuesday June 8, 2021 3:28 pm PDT by
Apple yesterday unveiled iOS 15, the newest version of the iOS operating system that runs on the iPhone (and the iPad with iPadOS 15). iOS 15 is a significant update that introduces many important new features, and we thought we'd give MacRumors readers a first look at the new software. Subscribe to the MacRumors YouTube channel for more videos. Not everything that was announced yesterday is...
imac macbook pro macos monterey

Newer Macs Can Use Another Mac as an External Display on macOS Monterey

Wednesday June 9, 2021 2:10 pm PDT by
One of the key new features of macOS Monterey is the ability to AirPlay content to a Mac from other Apple devices, such as an iPhone, iPad, or another Mac. According to the macOS Monterey features page, AirPlay to Mac works works both wirelessly or wired using a USB cable, with Apple noting that a wired connection is useful when you want to ensure that there's no latency or don't have access to a ...
Dark Sky App Featured

Dark Sky iOS App, Website, and API Now Scheduled to Remain Available Until End of 2022

Thursday June 10, 2021 7:34 am PDT by
Last year, Apple acquired the weather app Dark Sky, and shortly after its purchase, Apple shut down the app for Android. Despite the revamped iOS 15 Weather app taking heavy inspiration from Dark Sky, the weather's app standalone iOS app, web app, and API will remain available until the end of next year, compared to the end of this year, as previously planned. Dark Sky announced in an update ...
photos app remove from featured

iOS 15 Finally Lets You Block Your Exes From Ruining Your Photo Memories

Wednesday June 9, 2021 12:37 pm PDT by
With iOS 15, Apple is introducing more granular control over the people and places that show up in your Photos Memories, letting you fine tune just who makes random appearances in the Photos app and the Photos widget. In iOS 14, the option on the right was available, but in iOS 15, the person-specific option is new You've already been able to select "Suggest Fewer Memories Like This" when...