Apple Aims to 'Erase Distinction Between Live and On-Demand' TV Content
Following up on its story from yesterday about a possible forthcoming Apple set-top television box, the The Wall Street Journal had more details to share today.
Apple aims to make it so viewers can watch any show at any time via a cloud-based DVR that would store TV shows online. The service would be designed so viewers could begin streaming a show minutes after it began airing live.
Another significant feature of the Apple set-top device is likely to be its user interface, which could resemble the navigation icons on Apple's iPad. While the design may change, the interface is expected to be easier for people to use than existing cable on-screen menus, widely viewed as clunky.
Apple's device also may create space on the TV screen for social media features, such as sharing TV shows through services like Twitter Inc., the people said. Apple also wants users to be able to access content from the device on other Apple products like iPhones and iPads.
The Journal says Apple has been in talks with cable services like Comcast and Time Warner Cable, as well as companies that control television content. The article notes that existing agreements between cable and content companies may not allow them to sign deals for Apple's device without content owner permission.
CBS CEO Les Moonves said earlier this month that his company would be open to offering its content on a hypothetical Apple television depending "what the terms are" and "what we get paid". Apple is looking to offer past seasons of shows through iTunes on the device which are already available on iTunes, as well as all episodes from current seasons.
The sort of cloud-based DVR that Apple is envisioning could be the motivation behind Apple's plans for a new 500,000 square-foot data center in Oregon, as well as an existing massive center in North Carolina.
Popular Stories
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes.
Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
Apple today released updated firmware for the MagSafe Duo charger that is designed to work with the Apple Watch and MagSafe-compatible iPhone models. The new firmware is version 10M3063, but in the settings app, you'll see a 256.1067.0 version number, up from 186.0.0.0.
The MagSafe Duo was first released in 2020 alongside the iPhone 12 models, and it has not had a firmware update before....
Chinese smartphone company OnePlus today announced the official debut of the OnePlus 11 5G, which is the company's latest flagship smartphone. The device was already announced in China, but today marks the global launch so we thought we'd compare the OnePlus 11 5G to the iPhone 14 Pro Max to see how the camera measures up.
Subscribe to the MacRumors YouTube channel for more videos. Apple's...
Apple today released new tvOS 16.3.1 and HomePod 16.3.1 software updates, with the software coming two weeks after the tvOS 16.3 and HomePod 16.3 updates were released.
According to Apple's release notes for HomePod software 16.3.1, the update includes general performance and stability improvements. Notes for tvOS 16.3.1 are unavailable as of yet, but are probably similar to the HomePod...
The iPhone 15 Pro models will feature a "buttonless design" thanks to additional Taptic Engines, according to multiple corroborated reports, so what do we know about the change so far?
Apple analyst Ming-Chi Kuo was first to report that the volume and power buttons on this year's two high-end iPhone models will adopt a solid-state design, similar to the iPhone 7's home button, replacing a...
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later.
In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
Apple has reportedly considered releasing a new top-of-the-line iPhone alongside future Pro and Pro Max models, tentatively referred to as "iPhone Ultra," and one designer has taken it upon himself to envision what such a device could potentially look like.
German industrial designer Jonas Daehnert came up with this impressive-looking concept (pictured) by marrying design elements of the...
Apple usually releases a new entry-level iPad every year, but the current lineup and rumors for 2023 may indicate that this will be the first year when the company breaks this convention.
When Apple introduced the 10th-generation iPad last year, it added the device to the lineup above the ninth-generation model from 2021. As a result, Apple currently sells both the ninth- and 10th-generation ...
Top Rated Comments
I smell a lame comment
-- it will be expensive,
-- it will be like Tivo, but sexed up by being on a "cloud,"
-- it will have ATV-like UI and
-- it will be locked like Fort Knox.
Oh, and you still have to be locked to a cable provider, in addition to Apple.
I just can't wait for this cluster-fck between the Cable Cos and Apple! :rolleyes:
All together now, grab your ankles and say "AH-pple!"
what on earth has a set top box got to do with traffic jams?!?!!!! :confused:
Where they do is in the content business. A set top box reaches a far wider audience with their licensed content.