Apple's Bud Tribble to Offer Support for 'Comprehensive Federal Privacy Legislation' at Senate Hearing on Wednesday

Apple is sending longtime employee and Vice President of Software Technology Bud Tribble to a Senate Commerce Committee hearing on Wednesday to offer support for federal privacy regulations, reports Axios.

According to Tribble's prepared statement obtained by Axios, he plans to "convey Apple's support for comprehensive federal privacy legislation that reflects Apple's long-held view that privacy is a fundamental human right."

padlocksenatecommittee

"We want your device to know everything about you; we don't feel that we should," he'll say. "These concepts have guided our design process for years because privacy is a core value at Apple, not an obligation or an aftermarket add-on."

Tribble will echo sentiments that Apple executives have shared time and time again, explaining Apple's belief that customers have a right to keep their personal information private, a stance that differs from companies like Facebook and Google.

Back in June, Apple CEO Tim Cook said in an interview that privacy "from an American point of view" is one of the "key civil liberties" defining what it means to be American. Cook has also said multiple times that Apple's customers are not its product.

"We could make a ton of money if we monetized our customers," Cook said in March. "If our customers were our product. We've elected not to do that. We're not going to traffic in your personal life."

Tribble will be testifying before the US Senate Committee on Commerce, Science, and Transportation alongside representatives from other tech and media companies that include Amazon, Twitter, Google, AT&T, and Charter Communications.

Ahead of the meeting, the National Telecommunications and Information Administration, part of the U.S. Department of Commerce, released a proposal for consumer data privacy protection and is seeking public comment. The NTIA is asking for feedback on certain desired outcomes for organizational practices:

  • Organizations should be transparent about how they collect, use, share, and store users' personal information.
  • Users should be able to exercise control over the personal information they provide to organizations.
  • The collection, use, storage and sharing of personal data should be reasonably minimized in a manner proportional to the scope of privacy risks.
  • Organizations should employ security safeguards to protect the data that they collect, store, use, or share.
  • Users should be able to reasonably access and correct personal data they have provided.
  • Organizations should take steps to manage the risk of disclosure or harmful uses of personal data.
  • Organizations should be accountable for the use of personal data that has been collected, maintained or used by its systems.

These are the same kind of topics that will be explored during the privacy-focused Senate hearing, which is designed to "examine the privacy policies of top technology and communication firms" as well as review the "current state of consumer data privacy."

Update: Tribble's prepared remarks are embedded below.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

Jimmy James Avatar
73 months ago
More than design, feautures, or UI, this is what really matters. This is what keeps me solidly with Apple products.
Score: 11 Votes (Like | Disagree)
iLoveDeveloping Avatar
73 months ago
Never heard of that guy before, on reading the title I thought - what’s a Bud Triddle?
Score: 8 Votes (Like | Disagree)
Kaibelf Avatar
73 months ago
This seems like an exceptionally good idea. The list of points seem quite reasonable, and hard to argue against it being a good idea.

Not sure why this needs to be in PRSI. Someone will probably be along shortly to prove the need.
Since it’s about potential law it’s definitely political simply by nature. Either way I suspect 99% of posters will support this idea as we all know what bunk it is to wreck encryption wholesale just because (once again) authorities want to throw around “national security” in order to do ridiculous things and give powerful tools to people who have proven they can’t properly secure what they already have.
Score: 8 Votes (Like | Disagree)
keysofanxiety Avatar
73 months ago
I was completely bemused by this title and thought Tim Cook’s best friend was a massive Tribble or something. Maybe I’ve been watching too much Trek.

Thankfully the article cleared it up.
Score: 7 Votes (Like | Disagree)
mark-in-mk Avatar
73 months ago
Bud Tribble. Awesome Name.
Sorry, but it is.
Score: 7 Votes (Like | Disagree)
spinedoc77 Avatar
73 months ago
('https://www.macrumors.com/2018/09/25/apple-bud-tribble-senate-privacy-legislation/')


Apple is sending longtime employee and Vice President of Software Technology Bud Tribble to a Senate Commerce Committee hearing on Wednesday to offer support for federal privacy regulations, reports Axios ('https://www.axios.com/apple-privacy-regulations-senate-commerce-3800556c-2c3b-4a45-b9b4-d82488cde140.html').

According to Tribble's prepared statement obtained by Axios, he plans to "convey Apple's support for comprehensive federal privacy legislation that reflects Apple's long-held view that privacy is a fundamental human right."


Tribble will echo sentiments that Apple executives have shared time and time again, explaining Apple's belief that customers have a right to keep their personal information private, a stance that differs from companies like Facebook and Google.

Back in June, Apple CEO Tim Cook said in an interview ('https://www.macrumors.com/2018/06/04/tim-cook-cnn-interview-privacy/') that privacy "from an American point of view" is one of the "key civil liberties" defining what it means to be American. Cook has also said multiple times that Apple's customers are not its product.

"We could make a ton of money if we monetized our customers," Cook said in March ('https://www.macrumors.com/2018/03/28/tim-cook-mark-zuckerberg-comments/'). "If our customers were our product. We've elected not to do that. We're not going to traffic in your personal life."

Tribble will be testifying before the US Senate Committee on Commerce, Science, and Transportation alongside representatives from other tech and media companies that include Amazon, Twitter, Google, AT&T, and Charter Communications.

Ahead of the meeting, the National Telecommunications and Information Administration, part of the U.S. Department of Commerce, released a proposal ('https://www.ntia.doc.gov/press-release/2018/ntia-seeks-comment-new-approach-consumer-data-privacy') for consumer data privacy protection and is seeking public comment. The NTIA is asking for feedback on certain desired outcomes for organizational practices:

* Organizations should be transparent about how they collect, use, share, and store users' personal information.
* Users should be able to exercise control over the personal information they provide to organizations.
* The collection, use, storage and sharing of personal data should be reasonably minimized in a manner proportional to the scope of privacy risks.
* Organizations should employ security safeguards to protect the data that they collect, store, use, or share.
* Users should be able to reasonably access and correct personal data they have provided.
* Organizations should take steps to manage the risk of disclosure or harmful uses of personal data.
* Organizations should be accountable for the use of personal data that has been collected, maintained or used by its systems.
These are the same kind of topics that will be explored ('https://www.commerce.senate.gov/public/index.cfm/pressreleases?ID=240B5C17-CBD5-4039-A9E4-CF2FADFF4712') during the privacy-focused Senate hearing, which is designed to "examine the privacy policies of top technology and communication firms" as well as review the "current state of consumer data privacy."

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues ('https://forums.macrumors.com/forums/politics-religion-social-issues.47/') forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Article Link: Apple's Bud Tribble to Offer Support for 'Comprehensive Federal Privacy Legislation' at Senate Hearing on Wednesday ('https://www.macrumors.com/2018/09/25/apple-bud-tribble-senate-privacy-legislation/')
Nice, once again I am happy with allowing Apple to gouge me with my phone purchase. This on the heels of yet AGAIN another week not going by without another Google privacy insult. These privacy issues have become almost daily for Google. https://techcrunch.com/2018/09/24/security-experts-say-chrome-69s-forced-login-feature-violates-user-privacy/ I just uninstalled Chrome from all my PC's, not really sure why I still had it installed as it's a piss poor browser anyway even without all the privacy issues.
Score: 4 Votes (Like | Disagree)

Popular Stories

Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature 1

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
macbook pro purple february

Best Buy Introduces Record Low Prices on Apple's M3 MacBook Pro for Members

Thursday April 25, 2024 7:41 am PDT by
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...