Facebook Turns Messenger Into a Platform, Allows Third-Party iOS App Integration

At today's F8 Facebook Developer Conference, Facebook debuted its new Messenger Platform, a major update to the Messenger service that allows users to send content like GIFs, photos, videos, and more from third-party apps within the Facebook Messenger app for iOS.

Beginning today, iOS app developers can build Facebook Messenger support into their apps, making them directly accessible within the Facebook Messenger app. Facebook has already worked with more than 40 developers, so apps with Messenger support are already available in the iOS App Store.

facebookmessengerforios
Apps can be accessed in the Facebook Messenger app for iOS when the "More" icon is tapped within a conversation. This opens up a list of available apps that can be installed, and when tapping install, you'll be taken to the app's install page in the iOS App Store.

The way third-party apps work with Messenger on iOS is a bit convoluted. Apps are installed independently, but those that support the Messenger Platform will send their content via Messenger. For example, if you install GIF app Giphy on your iPhone (which is one of the new apps that supports the Messenger Platform), tapping on it from within the Messenger app will open the separate iOS app to let you choose and send a GIF.

In the Giphy app, you will see a list of all your Messenger friends, and once you tap to send a GIF to one of them, you will be returned to the Messenger app and your original Messenger conversation. From there, you can continue on the conversation, send additional GIFs, or send other content from other third-party apps. Content can be viewed in the Facebook desktop app, but sending it can only be done from an iOS device.


There are a wealth of third-party apps available in Facebook Messenger for iOS right now. Apps include GIF apps like Giphy, emoji apps, sticker apps, video apps, collage apps, and more. All of the apps are being released today in the iOS App Store and have been specially developed for use with the Facebook Messenger app.

While most of the apps have been developed by third parties, Facebook has released its own apps for Messenger, including Stickered, Selfied, and Shout. Third-party apps include ClipDis, Giphy, Bitmoji, ESPN, Camoji, Talking Tom, and Emu.

Facebook has faced some criticism for the way it's handled its iOS apps, most notably removing messages access from the main Facebook app and forcing users to download Facebook Messenger, but today's update with expanded content for the iOS app may change public opinion and could draw in users who have been reluctant to download the Messenger app for iOS.

Facebook Messenger for iOS can be downloaded from the App Store for free. [Direct Link]

Top Rated Comments

bpeeps Avatar
119 months ago
As soon as Facebook forced you to download Messenger, I deleted the app from my phone. I use the web version and the overall site much less now.
Score: 38 Votes (Like | Disagree)
eskemo Avatar
119 months ago
I never downloaded the Messenger app in hopes they would reverse course. Now I am just happy checking messages from my computer. Probably makes me more productive actually! Thanks Facebook!
Score: 24 Votes (Like | Disagree)
Corrode Avatar
119 months ago
This looks so annoying.
Score: 16 Votes (Like | Disagree)
pavelbure Avatar
119 months ago
Crappy apps on a crappy app.
Score: 12 Votes (Like | Disagree)
puma1552 Avatar
119 months ago
Know what was better? When you didn't need a second damn app to read a message.

Never downloaded messenger, never will.
Score: 11 Votes (Like | Disagree)
C DM Avatar
119 months ago
Why would any other developer buy into an app that's totally unecessary, widely hated by users and consistently receives 1 star ratings?

I just bookmarked facebook.com in Safari instead of installing messenger, which works perfectly well for reading and writing Facebook messages.
Probably because despite the almost purely principled hate that isn't really based on much, there are tons of people who actually have and use the app.
Score: 10 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
apple id account

Apple ID Accounts Logging Out Users and Requiring Password Reset

Saturday April 27, 2024 12:41 am PDT by
There are widespread reports of Apple users being locked out of their Apple ID overnight for no apparent reason, requiring a password reset before they can log in again. Users say the sudden inexplicable Apple ID sign-out is occurring across multiple devices. When they attempt to sign in again they are locked out of their account and asked to reset their password in order to regain access. ...
macbook pro purple february

Best Buy Introduces Record Low Prices on Apple's M3 MacBook Pro for Members

Thursday April 25, 2024 7:41 am PDT by
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...
macos sonoma feature purple green

Apple's Regular Mac Base RAM Boosts Ended When Tim Cook Took Over

Friday April 26, 2024 6:34 am PDT by
Apple used to regularly increase the base memory of its Macs up until 2011, the same year Tim Cook was appointed CEO, charts posted on Mastodon by David Schaub show. Earlier this year, Schaub generated two charts: One showing the base memory capacities of Apple's all-in-one Macs from 1984 onwards, and a second depicting Apple's consumer laptop base RAM from 1999 onwards. Both charts were...