Apple will introduce new versions of iOS and OS X at its annual developer's conference.
Apple Launches Worldwide 'Shot on iPhone 6' Ad Campaign Spanning Magazines, Billboards and More
A number of "Shot on iPhone 6" advertisements have begun surfacing on Twitter and Instagram over the past few days, with spots appearing on the back cover of The New Yorker magazine, horizontal posters in London's Euston Square subway station and in the Malaysian city of Bangsar, billboards in Los Angeles and Toronto, the side of a tall skyscraper in Dubai and more.
The photography campaign began with Apple promoting a world gallery of photos taken with the iPhone 6 on its homepage over the weekend, including photo apps such as Instagram, Snapseed, VSCO Cam, Filterstorm Neue, Camera+ and Adobe Photoshop Express used for editing and filtering. The majority of photos shown provide scenic views of the outdoors, ranging from mountains and deserts to lakes and waterfalls.