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Apple Launches Worldwide 'Shot on iPhone 6' Ad Campaign Spanning Magazines, Billboards and More

Apple has launched a worldwide "Shot on iPhone 6" advertising campaign involving 77 photographers, 70 cities and 24 countries, with iPhone 6 photography to be featured in magazines, newspapers, billboards, transit posters and more. The large-scale marketing initiative has started rolling out in several countries across the world this week, including the United States, Canada, United Kingdom, Thailand, Malaysia, Tokyo and United Arab Emirates.

Shot on iPhone 6 LA Billboard
"Shot on iPhone 6" photo on billboard in Los Angeles (via Twitter)

A number of "Shot on iPhone 6" advertisements have begun surfacing on Twitter and Instagram over the past few days, with spots appearing on the back cover of The New Yorker magazine, horizontal posters in London's Euston Square subway station and in the Malaysian city of Bangsar, billboards in Los Angeles and Toronto, the side of a tall skyscraper in Dubai and more.

The New Yorker iPhone 6
"Shot on iPhone 6" photo on back cover of The New Yorker (via Twitter)

The photography campaign began with Apple promoting a world gallery of photos taken with the iPhone 6 on its homepage over the weekend, including photo apps such as Instagram, Snapseed, VSCO Cam, Filterstorm Neue, Camera+ and Adobe Photoshop Express used for editing and filtering. The majority of photos shown provide scenic views of the outdoors, ranging from mountains and deserts to lakes and waterfalls.

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Top Rated Comments

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22 months ago

Dear Apple: I don't care.

Luckily for you Apple does read these forums and have taken your opinion into consideration, please give them 24-48 hrs to begin removing all ad placements from building, billboards, magazines and online to accommodate you.
Rating: 26 Votes
22 months ago
What a pity Apple isn't also supporting photographers by continuing to produce professional level software.
Rating: 19 Votes
22 months ago
mine Tim
Rating: 18 Votes
22 months ago
Well, it's really subtle advertising, but I'm beginning think this whole "iPhone" thing will finally take off.
Rating: 14 Votes
22 months ago
*slow clap*

Well done, Apple and it's fans

* Outta here before the onslaught of meme from the fandroids and anti-Apple fans bashers who continue to hang here jk *
Rating: 12 Votes
22 months ago
In two weeks:

"Samsung Launches Worldwide 'Shot on Galaxy S6' Ad Campaign Spanning Magazines, Billboards and More"

Rating: 12 Votes
22 months ago
My photo is one of the selected.

1. I am not a professional photographer.

2. I sent them the photo untouched. No post processing. They didn't even crop it (but it should have been in my opinion)

3. I took it with the iPhone 6 Camera App.

4. They did take time to validate that it was indeed taken by an iPhone 6.

5. They found the photo using Flickr. (
Rating: 7 Votes
22 months ago
Really liking this truly global campaign!

But, does anybody know if Apple are crediting these elsewhere then their website?
And also, how are all these photographers contacted?
Rating: 7 Votes
22 months ago

Am I the only one that doesn't care about Apple's "Made on iPhone 6" campaign? It's advertising (spam). A "look what we did". I haven't even stopped to look at the photos.

Dear Apple: I don't care.

I also don't care, but I think it has more to do with Apple promoting the iPhone. as something it isn't - professional quality camera.

No professional is selling their Nikon/Canon and relying solely on the iPhone.

That's not to say the iPhone can't take nice photos - particularly when you're using additional hardware (like extra lenses), and photoshopping/filtering the crap out of them.

But these photos really look good because the photographers understand how to control aperture, light, composition, lenses etc. The actual camera itself is not controlling those things. Any idiot with a hammer and chisel won't suddenly start sculpting statues like David.

I think that's why this campaign doesn't really sit right with me. Apple aren't really celebrating the skills of these photographers - they're instead trying to claim credit for those skills and sell the idea that 'you, too, can take photos like this if you just had an iPhone 6'. To me, that's just disrespectful and (I feel) a bit arrogant.

I think the photographers should be credited in the ads rather than just the camera.

But that's just my opinion. I'm sure the campaign will sell millions more phones.
Rating: 6 Votes
22 months ago
Copycat response: "Shot on Samsung."

Rating: 6 Votes

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