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iOS 8 Downloads Cause Spike in Web Traffic as Adoption Rate Climbs Slowly

Apple yesterday released iOS 8 to the public, opening the doors for iPhone, iPad and iPod touch owners to download and install Apple's latest version of iOS on their devices. According to The Guardian, this release caused internet traffic to surge in the UK by as much as 60 percent compared to the same time the previous day as millions of iOS users rushed to update their devices.

lonap-ios8
LONAP web traffic data from iOS launch timeframe (blue) vs. previous day (red)

Data from LONAP shows that web traffic surged just as iOS 8 was released at 6:00 PM UK time. Traffic remained strong for several hours, with a peak at 8:00 PM in the UK as more than 70 gigabits per second were being transferred through LONAP's exchange.

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iOS 8 adoption from Mixpanel


iOS 8 may have caused web traffic to briefly increase, but the first-day adoption rate of the mobile operating system is relatively low when compared to previous iOS rollouts. According to analytics firm Mixpanel, only 14 percent of the iOS devices that it tracks are currently running iOS 8. Data from mobile marketing company Fiksu shows a similar slow uptake in iOS 8 with the adoption of Apple's latest iOS version trailing the last that of the last several iOS launches.

fiksu_ios_8_adoption
Fiksu iOS 8 Tracker

The slower update rate may be due to a record number of iPhone owners purchasing new devices. Apple sold more than four million iPhone 6 and iPhone 6 Plus units in the first 24 hours that pre-orders were available last week. Customers who are receiving a new phone in the coming weeks may delay upgrading their current device, opting instead to prepare the handset for sale.

Another factor may be the large storage size required for the over-the-air updates. Though the iOS 8 update was just over 1 GB in size, it required 4.6 GB of free storage space on an iPhone and almost 7 GB of free storage on an iPad for installation. That's almost half the free space available on a 16 GB device, forcing many owners to decide whether to delete content from their devices or install the update.

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Top Rated Comments

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24 months ago

i would stink to own an 8GB device with this update


Why would that make you stink?
Rating: 36 Votes
24 months ago

The requirement of needing 5+ GB free on the device for a download that was less than 2 GB is the dumbest thing.


You do realize the update needs to be extracted, right? It's like downloading a zipped file on your computer and you need zip file space + extracted space on your computer to be able to extract it correctly.
Rating: 14 Votes
24 months ago
The requirement of needing 5+ GB free on the device for a download that was less than 2 GB is the dumbest thing.
Rating: 10 Votes
24 months ago
No, it's because iOS 8 runs like crap on anything lower than an iPhone 5. iOS 8 is amazing on big screens, 3.5"...nah.

And millions of people still have a 4S.
Rating: 9 Votes
24 months ago

The slower update rate may be due to a record number of iPhone owners purchasing new devices. Apple sold more than four million iPhone 6 and iPhone 6 Plus units in the first 24 hours that pre-orders were available last week. Customers who are receiving a new phone in the coming weeks may delay upgrading their current device, opting instead to prepare the handset for sale.

Sounds far fetched to me. I think the share of iPhones that is not eligible for the iOS 8 update is much larger than the share of devices not eligible for the iOS 7 update was last year. The iPhone 4 was much more popular than the 3GS.
Rating: 7 Votes
24 months ago
i would stink to own an 8GB device with this update
Rating: 7 Votes
24 months ago

That's the reason I haven't updated. The 5gb requirement when most Apple devices are only 8 or 16GB(And Apple KNOWS this) seems pretty ridiculous. The person with the 8gb phone probably has to erase their entire phone for the update.


Um hello dude. Install it from your computer. It installed on my wife's phone with only 800 free MB.

INSTALL IT FROM YOUR COMPUTER!
Rating: 6 Votes
24 months ago
My family members aren't downloading for two reasons, one they don't have enough memory and I'm not going to explain to each and everyone of them one to do and secondly, they are all buying or receiving new iPhones this weekend.

I can understand why the adoption rate might be lower this time.
Rating: 5 Votes
24 months ago

Are you forced to delete content if you update via iTunes? Or is it just when doing OTA updates?


Just OTA, on a computer it will extract to the HD and not the phone's memory.
Rating: 4 Votes
24 months ago

I have urged all I know who have an 4S not to upgrade.


You and MacRumors both. I think of you the same way I think of parents that teach their children to hate, using your position of influence for evil.

iOS 8 is a great update with small improvements in the UX which work well on the 4S, and even better on an even larger screen.
Rating: 4 Votes

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