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Samsung Asks NYC Street-Goers to Compare Galaxy Tab S and iPad Air in New Ad

Samsung has debuted a new video on its YouTube channel comparing its new Galaxy Tab S to the iPad Air on the streets of New York City. As first spotted by iGeneration (Google Translate), the video involves a host asking street-goers to use the Galaxy Tab S, highlighting the tablet's display, weight, and camera.


When matched up side-by-side, some users claim that the Galaxy Tab S is "definitely thinner", while others express that the tablet's screen "looks brighter" when compared to the iPad Air. The host claims that the Galaxy Tab S has "one million more pixels than the iPad Air", which is presented alongside small text on the bottom noting the 4,096,000 pixels of the Galaxy Tab S compared to the iPad's 3,145,728 pixels. The video ends with a group of users choosing the Galaxy Tab S over the iPad Air, as Samsung ends the video with the tagline of "Thinner. Brighter. Lighter." before showing the tablet from its front.

Samsung launched its first round of Galaxy Tab S ads last month, which mocked the iPad's screen and lack of multitasking. The Galaxy Tab S was originally announced this past June, with Samsung touting the tablet's high resolution (2560 x 1600) Super AMOLED display, fingerprint sensor, 11-hour battery life, and multitasking capabilities.

Related roundup: iPad Air 2

Top Rated Comments

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8 weeks ago

Let the Samsung bashing begin!

Proud Note 3 owner.

Oh; when you guys line up for iPhone 6 don't forget about those Samsung made parts you will be buying keeping Samsung in business.


You seem upset.
Rating: 99 Votes
8 weeks ago
Don't forget it has dozens of apps! DOZENS!!
Rating: 67 Votes
8 weeks ago

Let the Samsung bashing begin!

Proud Note 3 owner.

Oh; when you guys line up for iPhone 6 don't forget about those Samsung made parts you will be buying keeping Samsung in business.


proud note 3 owner? its a phone (/phablet, i guess) not some kind of accomplishment.
Rating: 60 Votes
8 weeks ago
I'm getting sick of these adverts, not just Samsung but from other competitors. Why can't they just advertise their products for the features that they have and let it stand on it's own two feet instead of always having to compare it directly with the iPhone 5S or the iPad Air.

And yes, Apple perhaps did start it with the Mac vs PC ads a while back. But the beauty of those ads was that Apple was generic about it, they didn't target specific manufacturers or particular devices. Just shows how desperate the competition must be if they're always attacking specific Apple products directly.
Rating: 53 Votes
8 weeks ago
One big disadvantage:
No iOS.
It can be as light as possible, better resolution...etc. I don't care.

No iOS. No Galaxy Tab for me. ;)
Rating: 41 Votes
8 weeks ago
funny that no one comments about the uncomfortably hot, warping, staining, cheap feeling back plastic
Rating: 36 Votes
8 weeks ago

Let the Samsung bashing begin!

Proud Note 3 owner.

Oh; when you guys line up for iPhone 6 don't forget about those Samsung made parts you will be buying keeping Samsung in business.


So what you're saying is, without Apple, Samsung wouldn't have a business...it's a good point!
Rating: 33 Votes
8 weeks ago
jimmy kimmel convinced a bunch of people that his knock off goo phone was the new Iphone 6 and with in a couple minutes they were all claiming how much faster it was lol
Rating: 31 Votes
8 weeks ago
For what it's worth, I commented this on YouTube as well.

Ads like this are so stupid. I'm sure they work, and I'm sure it's effective at persuading people, but come on. It's not like any company ever would include an actually representative sample of what people preferred... I'm sure people talked about the Samsung tablet's plasticky construction. "Definitely lighter" isn't even always a good thing. It can make devices feel cheap. The "it takes up almost no space" comment makes no sense. The devices cover almost an identical surface area... The aspect ratios are just different. Plus, any person who has ever seen street magic performed knows that it's extremely easy to plant an idea in peoples' heads unbeknownst to them. He's pretty clearly presenting Samsung's device as better from the get go both verbally and non-verbally.

It's depressing to me that this kind of marketing affects people. It's so phoney and requires no effort or creativity. Just an editing room and a good host.

Blah.

It doesn't even matter what device is "better," this type of advertising is just trashy.
Rating: 30 Votes
8 weeks ago
Clearly those people are hired actors - they all prefer the Samsung! :rolleyes::cool:
Rating: 29 Votes

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