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Ford Transitioning From BlackBerries to iPhones for Employees

Ford Motor Company is planning to transition its corporate employees from BlackBerry to Apple, providing approximately 3,300 workers with iPhones by the end of the year, reports Bloomberg. According to Ford spokesperson Sara Tatchio, Ford is also aiming to get iPhones into the hands of an additional 6,000 corporate employees over the course of the next two years as they transition from flip phones.

To oversee the switch to iOS devices, Ford will hire a mobile technology analyst, with one facet of the job involving the "global deployment of corporate iPhones." In her statement to Bloomberg, Tatchio highlighted the iPhone's ability to meet both the personal and secure business needs of Ford's employees as a reason for the switch.

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"We are going to get everyone on iPhones," Tatchio said. "It meets the overall needs of the employees because it is able to serve both our business needs in a secure way and the needs we have in our personal lives with a single device."

Having all employees on the same smartphone will improve security and simplify information technology management, Tatchio said. Ford is making "no extra investment" to convert to iPhones, other than the cost of replacing the devices, she said.
While the iPhone and the iPad are already used by more than 98 percent of Fortune 500 companies, Apple is aiming to make significant strides in the enterprise market in the coming months to bolster its penetration numbers, and Ford is likely to be just one of many companies transitioning to Apple devices in the near future.

The Cupertino company has recently formed a partnership with IBM to "transform enterprise mobility" through a series of new business apps and services for iOS devices, and the deal will also see IBM selling Apple devices to its corporate customers, which is bad news for BlackBerry.

During Apple's most recent earnings call, CEO Tim Cook suggested the company was aiming to get iPhones, iPads, and Macs into the hands of more people, with enterprise marking a "huge opportunity" for growth.

Top Rated Comments

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21 weeks ago

Forcing your employees to use such a small device...NOT COOL.



Huh? These employees are coming from Blackberry global phones and Sprint flip phones.

I'd say they'll be quite happy with the iPhone screen size.
Rating: 32 Votes
21 weeks ago
Apple to Ford...

You can have iPhone painted any colour you want so long as it is black.
Rating: 21 Votes
21 weeks ago
Great opportunity to off load some excess iPhone 5c inventory...
Rating: 10 Votes
21 weeks ago
I imagine that Apple's deal with IBM will only fuel more confidence in business support for the iOS ecosystem.
Rating: 9 Votes
21 weeks ago
Forcing your employees to use such a small device...NOT COOL.
Rating: 7 Votes
21 weeks ago

Apple to Ford...

You can have iPhone painted any colour you want so long as it is black.


Don't know why people think that's funny. Back when Ford made a small number of models with few options and instead focused on quality they did a lot better and had a much stronger market position to show for it.


I think it is funny. Of course, the joke presumes that you are familiar with Ford's original statement/joke about buying fords in any color, so long as its black.
No need to take his joke so... seriously.... :)
Rating: 7 Votes
21 weeks ago
Wow, didn't see this coming - more bad news for blackberry.
Rating: 6 Votes
21 weeks ago

Not when there are even larger devices out there.


I'm perfectly happy with my iPhone 4S screen size. It's sad that you're not happy unless you have the biggest phone your money can buy and that's bigger that everyone else's. It's a sorry state of mind that you think others will not be happy because they don't have what you perceive is necessary for happiness. It's even sadder when you look at how selfish and pompous you sound knowing that millions go hungry every day and would be happy to have clean drinking water or a bag of rice to feed their family. These are the same people that build your disposable Android phones so you can get the latest and greatest next year.

Happiness is not found in things, but within.

That being said, I'm getting an iPhone 6 with a larger screen if/when it's available, but I'm dreading using it if it means I can't use it one handed. My thumbs are really not that long.
Rating: 4 Votes
21 weeks ago
Now, if they can just get rid of the rubbish that is My Ford Touch powered by Microsoft, all will be right with the world.
Rating: 4 Votes
21 weeks ago
Hopefully this also means better iPhone integration into the Ford Infotainment systems used in their cars/SUVs.
Rating: 4 Votes

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