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Samsung Bashes iPhone Battery Life, Calls Users 'Wall Huggers' in New Galaxy S5 Ad

Samsung today released a new ad for its Galaxy S5 smartphone, which mocks the iPhone for having both an unchangeable battery and a short battery life. The ad depicts forlorn iPhone users sitting along walls in an airport as they charge their iOS devices, while Galaxy S5 users eschew battery charging with Samsung's power saving mode and the Galaxy S5's replaceable battery.

"There they are. Clustered around power outlets, near the recycling bins, stained carpeting, and bathrooms. Tethered to the wall. Denied the freedom to enjoy even the most basic things, like grabbing a drink, or sharing a laugh with your co-workers. Or sitting with someone you know. You're stuck here until your battery says so."
An iPhone user charging his battery looks up enviously at a Samsung user, asking "Are you changing your battery? Is that the new Samsung?" While another Samsung user turns on power saving mode to save battery. "Don't be a wall hugger," says the ad.

Unveiled in February, Samsung's 5.1-inch Galaxy S5 is its newest flagship device, with a fingerprint sensor, a water resistant casing, and a heart rate sensor. One of the device's most highly-touted features is an Ultra Power Saving Mode, which activates a black and white display with limited app access when the phone's battery is low.

In power saving mode, users only have access to basic phone functions, such as making and receiving calls, accessing email, and browsing the web. It limits cellular connectivity to 3G, turning off LTE, and it also disables WiFi and Bluetooth. According to Samsung, this provides an additional 24 hours of standby time with less than 10 percent of battery left.

Apple does not have a similar power saving feature on the iPhone, nor does it have a removable battery like the Galaxy S5, but users do have quick access to settings like WiFi and Bluetooth, along with options to disable battery draining features like background app usage and location services. iOS 8 also adds a function that lets users see which apps are draining the most battery.

Samsung often turns to iPhone bashing to promote its Galaxy line of smartphones, with its most well-known commercial series depicting iPhone owners waiting in long lines for new iPhones while enviously eyeing Samsung devices.

Top Rated Comments

(View all)

9 weeks ago
Maybe that will help push Apple towards improving the battery. I see no negatives about increasing battery life.
Rating: 130 Votes
9 weeks ago
Samsung advertising that its phones have the best battery life is equivalent to Apple advertising that its phones have the biggest screens.
Rating: 80 Votes
9 weeks ago
I would have awesome battery life too if I never used my phone.
Rating: 73 Votes
9 weeks ago
Without Samsung, this world would be a boring place! They keep us entertained with jokes. Galaxy is a bigger phone than iPhone thus includes a bigger battery.

UPDATE:

iPhone 5/5S: 1440 mAh
Galaxy S5: 2800 mAh

Like I said before, that's twice as much power but a slightly bigger screen.
Rating: 59 Votes
9 weeks ago
That is really funny since my friends with androids ARE always out of charge, while my 4S is still kickin.

Samsung is a joke with these false adds, at least in my experience.

I'll take my compact 4S any day over the fatass galaxy phones.
Rating: 51 Votes
9 weeks ago
Samsung "innovation" at its finest...well, we can't fix the battery, but we'll let you swap a new battery in and/or make your phone useless in the time being. Translation: yeah, we can't fix the problem either. In other news, we've introduced a band-aid and duct tape to make it just go away.

Call me when their battery (or any battery) lasts more than 12 hours with regular use.
Rating: 50 Votes
9 weeks ago
Sad part is, the iPhone battery life isn't that bad. Who needs promotion when Samsung does Apple's promotion for them? :p
Rating: 41 Votes
9 weeks ago

Samsung advertising that its phones have the best battery life is equivalent to Apple advertising that its phones have the biggest screens.


As much as I hate Samsung, the battery life on their Galaxy line is much better than the iPhone. And they're a company using third-party CPUs on an OS that isn't really optimised for anything.

Some people retort to Apple bashing with rightful indignation. Other times, they'll blindly defend Apple even when the competitors make a good point. This is the latter.
Rating: 40 Votes
9 weeks ago
apple can do 3 things...
increase battery,
make it user replaceable (not gonna happen)
do nothing (which most likely gonna happen)...
Rating: 30 Votes
9 weeks ago
Interchangeable battery? 1997 wants its innovation back.
Rating: 29 Votes

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