Samsung Mocks iPhone Fans in New Galaxy S II Ad

Wednesday November 23, 2011 6:07 AM PST by Eric Slivka
Samsung has released a new commercial for its Galaxy S II smartphone, stepping up its direct assault on the iPhone by mocking dedicated iPhone fans who wait for hours in long lines for the launch of the latest model despite it looking identical to the previous one.


The ad plays on the excitement of iPhone fans waiting to get their hands on a new model who are then distracted by seeing passersby carrying the Samsung Galaxy S II. The iPhone fans' interest is gradually piqued, although some hold out in their apparently irrational dedication to the iPhone:
iPhone fan: "I could never get a Samsung. I'm creative."

Friend: "Dude, you're a barista."
The ad goes on to tout the Galaxy S II's large screen and 4G data capabilities, concluding with one of the Samsung users saying, "Yeah, it's a Galaxy S II. This phone...is amazing."

513 comments


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DavidLeblond
97 months ago

You mean like the "I'm a Mac, I'm a PC" ads?


That made fun of PCs, not people who use PCs.
Rating: 89 Votes
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TheJing
97 months ago
I love Apple and their products. But that ad is hilarious and fanboys waiting in line are pathetic.
Rating: 63 Votes
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scottdot
97 months ago
Way to convince Apple loyalists to try your products, Samsung, by insulting them. Sure...that'll work.
Rating: 49 Votes
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satchow
97 months ago
Always funny when AndroidOS phones mock iPhone 4s battery life.
Rating: 48 Votes
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netnothing
97 months ago
The missing extended edition

I'm waiting for the extended edition of the ad....where after seeing the Galaxy S II, the people in line look again and the person on the bench has another new phone.

"Why another new phone?"

"Oh, because the Galaxy S II is already out of date...I need the latest! There's a new Android phone every day and a half.....IT'S GREAT!!!"

-Kevin
Rating: 43 Votes
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Wildog27
97 months ago

You mean like the "I'm a Mac, I'm a PC" ads?


As Gruber pointed out at Daring Fireball, http://daringfireball.net/linked/2011/11/23/samsung-galaxy-s-ad (http://daringfireball.net/linked/2011/11/23/samsung-galaxy-s-ad), the Mac vs. PC ads were able to mostly toe the line between making a buffoon out of PCs and not making a buffoon out of people who USE the PCs. Not always perfectly, but it was something they did pretty well overall.
Rating: 42 Votes
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roocka
97 months ago
The I'm a Mac, I'm a PC ads were funny and honest portraying the PC as geeky, stuffy and using frustrating facts that were true while playing to Apple's strengths.

They were not insulting, mean spirited, etc. I hope Samsung sees that they are insulting the very customers they are targeting. This could backfire big time. It's a negative campaign.
Rating: 40 Votes
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DavidLeblond
97 months ago
Does Samsung even have any fans? Sure people will love the Samsung Galaxy S II until a week goes by and another company makes a slightly faster Android phone.
Rating: 39 Votes
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arn
97 months ago

Way to convince Apple loyalists to try your products, Samsung, by insulting them. Sure...that'll work.


People also criticized Apple's Lemmings commercial similarly. Insulting the people they were trying to attract.

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Rating: 37 Votes
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notjustjay
97 months ago
What I find interesting is that even while lampooning them, Samsung is acknowledging in their own commercial the demand and desirability for Apple products. When have we ever seen line-ups outside Samsung retailers for their newest phone or tablet?
Rating: 37 Votes
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