Samsung has released a new commercial for its Galaxy S II smartphone, stepping up its direct assault on the iPhone by mocking dedicated iPhone fans who wait for hours in long lines for the launch of the latest model despite it looking identical to the previous one.


The ad plays on the excitement of iPhone fans waiting to get their hands on a new model who are then distracted by seeing passersby carrying the Samsung Galaxy S II. The iPhone fans' interest is gradually piqued, although some hold out in their apparently irrational dedication to the iPhone:

iPhone fan: "I could never get a Samsung. I'm creative."

Friend: "Dude, you're a barista."

The ad goes on to tout the Galaxy S II's large screen and 4G data capabilities, concluding with one of the Samsung users saying, "Yeah, it's a Galaxy S II. This phone...is amazing."

Top Rated Comments

DavidLeblond Avatar
177 months ago
You mean like the "I'm a Mac, I'm a PC" ads?

That made fun of PCs, not people who use PCs.
Score: 89 Votes (Like | Disagree)
TheJing Avatar
177 months ago
I love Apple and their products. But that ad is hilarious and fanboys waiting in line are pathetic.
Score: 63 Votes (Like | Disagree)
scottdot Avatar
177 months ago
Way to convince Apple loyalists to try your products, Samsung, by insulting them. Sure...that'll work.
Score: 49 Votes (Like | Disagree)
satchow Avatar
177 months ago
Always funny when AndroidOS phones mock iPhone 4s battery life.
Score: 48 Votes (Like | Disagree)
netnothing Avatar
177 months ago
The missing extended edition

I'm waiting for the extended edition of the ad....where after seeing the Galaxy S II, the people in line look again and the person on the bench has another new phone.

"Why another new phone?"

"Oh, because the Galaxy S II is already out of date...I need the latest! There's a new Android phone every day and a half.....IT'S GREAT!!!"

-Kevin
Score: 43 Votes (Like | Disagree)
Wildog27 Avatar
177 months ago
You mean like the "I'm a Mac, I'm a PC" ads?

As Gruber pointed out at Daring Fireball, http://daringfireball.net/linked/2011/11/23/samsung-galaxy-s-ad (http://daringfireball.net/linked/2011/11/23/samsung-galaxy-s-ad), the Mac vs. PC ads were able to mostly toe the line between making a buffoon out of PCs and not making a buffoon out of people who USE the PCs. Not always perfectly, but it was something they did pretty well overall.
Score: 42 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 21, 2025 2:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices from credible sources. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X...
iPhone 16 Battery Life Feature

iOS 26's New Battery Life Mode Available Only on These iPhone Models

Saturday June 21, 2025 9:02 am PDT by
Last week, we reported that iOS 26 introduces an opt-in Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode. Apple says that Adaptive Power Mode can make "small performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness or allowing some activities to "take a little longer." The full description of...
All Screen iPhone 2027 Feature 1

iPhone Reportedly Moving to All-Screen Design in Two Stages

Sunday June 22, 2025 3:58 pm PDT by
Apple has long been working towards an iPhone with an all-screen design, and it might finally achieve the feat in a few more years from now. In his Power On newsletter today, Bloomberg's Mark Gurman said that Apple will shrink the size of the Dynamic Island on new iPhone models released next year. A year after that, he expects Apple to release a redesigned 20th-anniversary iPhone model....
ios 26 control center b2

Everything New in iOS 26 Beta 2

Monday June 23, 2025 2:57 pm PDT by
Apple provided developers with the second beta of iOS 26, introducing the first changes and refinements to the new operating system since it debuted after the WWDC keynote. Because we're early in the beta testing process, there are quite a few tweaks to iOS 26, which we've rounded up below. Subscribe to the MacRumors YouTube channel for more videos. Control Center The background behind the...
ios 26 control center b2

iOS 26 Beta 2 Fixes Control Center Design

Monday June 23, 2025 10:58 am PDT by
With the second beta of iOS 26 that Apple provided to developers today, Apple addressed one of the major complaints that people have had with Liquid Glass. iOS 26 beta 1 on left, iOS 26 beta 2 on right The Control Center buttons are now slightly more opaque, making it easier to see the different control options even on a multicolored background. The new, more opaque look is apparent with the ...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro's Alleged Vapor Chamber Cooling System Partly Revealed

Sunday June 22, 2025 6:37 am PDT by
Apple's upcoming iPhone 17 Pro and iPhone 17 Pro Max models are rumored to be equipped with a vapor chamber cooling system, and a leaker known as Majin Bu today shared a photo of an alleged copper thermal plate for the system. Many high-end Android smartphones like Samsung's Galaxy S25 Ultra are equipped with a vapor chamber cooling system, which can manage heat dissipation inside the...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
Apple Watch Ultra 2 Complications

watchOS 26 Adding a Smaller Yet Useful New Watch Face Setting

Monday June 23, 2025 9:39 am PDT by
watchOS 26 is adding a new "Show Data When Locked" setting to the Apple Watch. MacRumors contributor Steve Moser discovered the new setting within the code for the first watchOS 26 beta, and a Reddit user has seemingly found it in action, but we have yet to figure out where it is exactly. Leave a comment if you know. The new privacy setting allows you to toggle on or off the ability to...
Wi Fi WiFi General Feature

iOS 26 Adding Two New Wi-Fi Features, Allows AirDrop and AirPlay Alternatives

Saturday June 21, 2025 7:02 am PDT by
iOS 26 is gaining two new Wi-Fi features, including Captive Assist and Wi-Fi Aware. MacRumors contributor Aaron Perris discovered a reference to Captive Assist within the code for the first iOS 26 developer beta, but Apple has yet to enable the feature. It should be available by the time the software update is released later this year. In his Power On newsletter last month, Bloomberg's...