Apple to Offer New Contract-Free Plan Options for iPhones in U.S. Retail Stores

Apple is planning to bolster its in-store iPhone sales in the United States by allowing customers to add pre-paid or month-to-month plans when purchasing full-priced, unlocked iPhones, according to a source that spoke to 9to5Mac.

Currently, iPhone customers who pay the full price to purchase unlocked iPhones from Apple retail locations must visit a carrier store or use a pre-activated SIM card to get service on their phones, but following the policy change, those plans will be available directly through the Apple Store.

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Apple Stores will stock AT&T GoPhone pre-paid activation kits and T-Mobile SIM cards for both T-Mobile and AT&T pre-paid plans, with employee training taking place over the next few weeks.
Sales staff will promote ATT's $60 per month pre-paid plan (with 2.5GB of internet data and unlimited talk and text) to those seeking AT&T plans, while the stores will offer $50/month (1GB LTE data) and $70/month (5GB LTE data) unlimited data plans to customers seeking T-Mobile devices. The activations must be done at the time of purchase in Apple Stores and those devices will be unable to be returned to Apple for a refund.
The new pre-paid and month-to-month plans may be available at Apple Stores during the last week of June and are likely part of a push to move more device sales in store. Last year, Apple CEO Tim Cook noted that 80 percent of iPhones are sold at third-party locations while 20 percent are sold in by Apple, a figure he would like to improve.

Apple has launched several other programs to improve in-store sales, including a recent iPhone upgrade event encouraging iPhone 4 and 4s owners to update to a newer device.


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16 months ago
Rip Off

And all plans quoted cost more than double what they should. Telcos in North America are greedy slime-ball weasels.
Rating: 11 Votes
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16 months ago

Lol, here in Poland I have unlimited calls, texts and 27GB of internet for 29$...

You don't say...
Rating: 7 Votes
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16 months ago
Launch day unlocked iPhone 6 ??

I wonder (and hope) if this means Apple will have stock of unlocked iPhone 6 that I can pick up in their store on launch day because I do not want to wait WEEKS AFTER the launch for the unlocked version to become available for order online only, then wait another 4-6+ weeks for shipment. I want an unlocked iPhone ON LAUNCH DAY!!!
Rating: 4 Votes
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16 months ago
Lol, here in Poland I have unlimited calls, texts and 27GB of internet for 29$...
Rating: 2 Votes
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16 months ago

Lol, here in Poland I have unlimited calls, texts and 27GB of internet for 29$...


Is that "29$" in USD, or złoty?
Rating: 2 Votes
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16 months ago
Why would anyone buy a non-contract phone from Apple using what's described in the OP? Unless I missed something, the most important point is buried: "The activations must be done at the time of purchase in Apple Stores and those devices will be unable to be returned to Apple for a refund."

Who would give up their consumer protection just to buy a phone in an Apple store? There has to be something missing in the OP.
Rating: 1 Votes
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16 months ago

No gsm LTE for us carriers on Verizon model I thought?


That was the case with the Verizon iPhone 5. It was limited to GSM and HSPA+ with U.S. carriers like AT&T and T-Mobile.

However, the Verizon iPhone 5s connects to all the LTE bands in the U.S. just fine. You could pop an AT&T or T-Mobile nano-sim into the Verizon 5s as soon as you buy it and it would be no different than the 5s you'd buy at an AT&T or T-Mobile retail location.
Rating: 1 Votes
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16 months ago

Who would give up their consumer protection just to buy a phone in an Apple store? There has to be something missing in the OP.


I noticed this too. I don't think Apple can do that; there has to be some sort of return policy on the device. I don't see how a pre-paid purchase would be any different from a standard iPhone purchase. I could see if Apple sold the pre-paid iPhones at a steep discount. But if you're paying full price for it, there has to be a return policy. What if you also get AppleCare?
Rating: 1 Votes
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16 months ago
Hopefully as more years pass and the majority of consumers buy phones unlocked, phones will actually compete on price and that means cheaper smartphones for us all. I see this as a step towards that future.
Rating: 1 Votes
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16 months ago

No gsm LTE for us carriers on Verizon model I thought?


All VZW LTE phones must be factory unlocked by virtue of agreement that they signed with the FCC when they bought spectrum a few years ago. The VZW iPhone 5, while unlocked did not work on AT&T 4G/LTE bands because the proper radios were not installed. The 5S does. No reason to believe it won't stay that way moving forward.

http://apps.fcc.gov/ecfs/document/view?id=7022023953
Rating: 1 Votes
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