Apple Prepping to Launch New iPhone Incentive Programs, Has an 'Army' of Products in the Works

Apple executives Tim Cook, Eddy Cue, and Craig Federighi spoke to Apple Retail Store leaders about upcoming changes to Apple's iPhone marketing tactics during a summit at San Francisco's Fort Mason on June 27, reports 9to5Mac.

fortmasonapplesummit

A photo taken of the Fort Mason meeting, via Noble Brown.

During the meeting, CEO Tim Cook noted 80% of iPhones are sold at third party locations, a figure that he would like to improve in the future with new iPhone promotional tactics.

The iPhone is Apple's central "gateway product" to other devices like iPads and Macs, so it is critical that the Apple smartphone is sold via an Apple Store so new customers are immediately exposed to iPads, Macs and other devices on the showroom floor. Even though 80% of iPhones are not sold at Apple Stores, 50% of all serviced iPhones are troubleshooted, repaired, or replaced at Apple Store Genius Bars. Cook reportedly hinted that he would like those numbers to be more in line.

Apple is planning to boost iPhone sales with various incentive programs, including the recently launched Back to School promotion that includes the iPhone for the first time and an upcoming in-store trade-in program. The company may also extend its price matching policies, which debuted in the U.S. last summer, internationally.

Along with new iPhone discount and sales strategies, Apple also plans to heavily market iOS 7 when it is released in the fall and introduce new retail locations in Europe.

According to store leaders who were at the summit, Apple has an "army of new products" in the works, which may include the upcoming iPhone 5S, a redesigned fifth generation iPad, a low cost iPhone, and a refreshed line of MacBook Pros, among other products.

Top Rated Comments

fivedots Avatar
141 months ago
As a former Apple employee, I'll say this:

While Cook's vision is of making Apple Retail a destination for consumers, the numbers they show here indicates that it serves only as a destination for service and support. Until Apple can find a way to raise the standard of Retail and make it a uniformly pleasant experience for customers (by increasing hiring standards for the employees and raising compensation to draw desirable candidates), the stores will continue to be only visited out of necessity. Apple Retail has come a long way since it started, but has in the past five years since iOS was released, they have shown that they still have plenty to learn.
My experience has been entirely the opposite. At least when it comes to iPhones, I much rather deal with somebody at an Apple Store versus a carrier or big box retailer.

That said, I imagined this dissonance was mostly a matter of convenience: my carrier has locations everywhere but there's only one Apple store. Doesn't really matter where I get the phone, so why not choose the easiest solution possible. For repairs, I know I'm going to have a much quicker and smoother experience going directly to Apple, so I'm willing to go out of my way.
Score: 27 Votes (Like | Disagree)
hexonxonx Avatar
141 months ago
My join date on this site was purely due to having bought the original iPhone. Five days later, I was the owner of a 15"MBP all because of that iPhone.
Score: 13 Votes (Like | Disagree)
keysofanxiety Avatar
141 months ago
As a former Apple employee, I'll say this:

While Cook's vision is of making Apple Retail a destination for consumers, the numbers they show here indicates that it serves only as a destination for service and support. Until Apple can find a way to raise the standard of Retail and make it a uniformly pleasant experience for customers (by increasing hiring standards for the employees and raising compensation to draw desirable candidates), the stores will continue to be only visited out of necessity. Apple Retail has come a long way since it started, but has in the past five years since iOS was released, they have shown that they still have plenty to learn.

Perhaps I'm alone in this sentiment but I've always found Apple Stores to be welcoming, friendly, and helpful. Plus it gives me a chance to try out products I could never hope to afford; so it's definitely not out of necessity!

However as you're a former Apple employee I have no doubt you know a lot more about what goes on behind the scenes. It would be extremely rude and unprofessional for me to ask you about 'horror' stories you had when working for Apple …

… but I'll ask you anyway :D Any chance of giving these humble MR members an insight about some of the goings-on? :o
Score: 12 Votes (Like | Disagree)
Four oF NINE Avatar
141 months ago
Apple needs to accelerate store openings in small cities that are outside a two hour drive of other Apple retail stores.
Score: 7 Votes (Like | Disagree)
InTheMist Avatar
141 months ago
I started out by telling a friend's kid to shut up about it or show me that silly Apple toy (iPod Touch).

Three days later I had an iPhone. Three months later, my first Mac. First customer in Europe to have an iPad, then iPad 2, later 4, three years later another Mac and iPhone 5, just to round out the circle of addition.

It's true about the "gateway".
Score: 6 Votes (Like | Disagree)
lolkthxbai Avatar
141 months ago
80%? That's not surprising considering most people buy their phone from their carrier, not the manufacturer.
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
iGBA Feature

Apple Removes Game Boy Emulator iGBA From App Store Due to Spam and Copyright Violations

Sunday April 14, 2024 9:22 pm PDT by
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
iOS 18 Siri Integrated Feature

Apple's First AI Features in iOS 18 Reportedly Won't Use Cloud Servers

Sunday April 14, 2024 9:52 am PDT by
Apple's first set of new AI features planned for iOS 18 will not rely on cloud servers at all, according to Bloomberg's Mark Gurman. "As the world awaits Apple's big AI unveiling on June 10, it looks like the initial wave of features will work entirely on device," said Gurman, in the Q&A section of his Power On newsletter today. "That means there's no cloud processing component to the...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...
m3 mbp space black

M4 Macs Are Expected to Launch in This Order Starting Later This Year

Sunday April 14, 2024 10:40 am PDT by
Bloomberg's Mark Gurman recently reported that the first Macs with M4 series chips will be released later this year, with more models to follow next year. In his Power On newsletter today, Gurman shared a more specific roadmap for these Macs. Here is the order in which Gurman expects the Macs to launch:1. A low-end 14-inch MacBook Pro with the M4, coming around the end of 2024. 2. A 24-inch ...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...