Cannibalization of iPad Mini by iPhone 6 Unlikely to Negatively Affect Apple's Overall Sales

Apple is expected to introduce a large-screened iPhone 6 with a 4.7-inch model arriving this fall and a 5.5-inch version debuting early next year. Though this large iPhone may cannibalize iPad mini sales, Piper Jaffray analyst Gene Munster does not believe this shift in sales will have a net effect on Apple, reports CNET.

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In a Monday note to investors, Munster argues that many iPhone owners will accelerate their upgrade to buy the iPhone 6 instead of the iPad mini, while other customers will purchase a bigger iPhone and pair it with an iPad Air. The net effect on Apple is an equal amount of sales even though the distribution among iPad and iPhone models may change with the debut of a larger iPhone.
We note that even at a 5" screen size, the viewable area of an iPad Mini at 7.9" would still be 150% larger than the iPhone 6. Net-net we believe any potential cannibalization would be roughly neutral overall to the model as we believe in some situations users might accelerate their phone update instead of buying an iPad Mini and keep an old phone, while in other cases we might see consumers that purchase an iPhone 6 decide to purchase an iPad Air instead of Mini to increase the utility difference between the devices.
Similar to other analysts, Munster believes Apple will report earnings at the higher end of its own guidance for the second quarter of 2014 with revenues of $44 billion, iPhone sales of 38.5 million units and iPad sales of 21 million units. Munster predicts the current quarter, which will end in June, will be slow for Apple with only 5 percent year over year growth.
"We continue to believe that June numbers are too high given our expectation that there will be no new products in the quarter. We note that given the company's history with guidance, the high-end of Apple's guide is all that matters and we expect the company's high-end of guidance to imply no more than 5% y/y revenue growth. Most importantly, while iPhone will benefit from China Mobile in the first full quarter of iPhone availability, we believe that iPhone unit sales may remain in the low single digits in Jun-13 ahead of the iPhone 6 launch."
Apple will announce its earnings for the second fiscal quarter (first calendar quarter) of 2014 on Wednesday, April 23. The earnings release usually is released around 4:30 PM ET following the close of regular stock trading. The conference call to discuss the earnings report is scheduled to follow at 5:00 PM Eastern / 2:00 PM Pacific.

Top Rated Comments

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Posted: 26 weeks ago
“If you don’t cannibalize yourself, someone else will”:apple:
Rating: 13 Votes
Posted: 26 weeks ago
Can't wait for a 13-inch iPhone. I'll sell my MacBook Air then.
Rating: 11 Votes
Posted: 26 weeks ago

The phablet seems like the best fusion of: tablet phone camera phone and iPod.




You either failed at a joke or if you're serious you really don't get things. A phablet is jack of all trades and master/good at nothing.
Rating: 6 Votes
Posted: 26 weeks ago
With the different screen ratios, the iPad mini is far more than 150% larger in viewable area than an iPhone at 4.7". If they miss out on details like that...why would I even begin to have any faith in this crap?
Rating: 4 Votes
Posted: 26 weeks ago
I don't understand why a slightly bigger phone would cannibalise the iPad Mini. After trying out some of the competitions phablets and owning the iPad rMini since launch, I can confidently say that a bigger phone cannot replace the experience you get from an actual tablet.

I'm still of the opinion that these phablets are too small to comfortably do anything on them, but they're also too big to comfortably have them on you at all times. That's why I'm hoping Apple doesn't go with anything bigger than the rumoured 4.7, otherwise I'll be staying with my iPhone 5 for a long time.
Rating: 3 Votes
Posted: 26 weeks ago

“If you don’t cannibalize yourself, someone else will”:apple:


"But sir, they are going to eat us alive..."

"Not If I eat me first!!!"

"That sounds just crazy enough to work..."

:apple:
Rating: 2 Votes
Posted: 26 weeks ago
I'm finding myself more interested in a larger iPod touch as an iPad mini replacement due to extra convenience and lower price for more storage.
Rating: 2 Votes
Posted: 26 weeks ago
Has anyone used a moto g or a nexus 4 before? Those are sweet spots and the moto g feels awesome for one handed use
Rating: 1 Votes
Posted: 26 weeks ago

Excuse me for asking a dumb question, but why do you carry an iPad mini around all the time.. surely they r a sofa toy.. mobile browsing without a laptop on your lap... And if you do use it as your main web device... Why have a 500 dollar phone.. Just a 20 buck dumb fone will suffice surely?..


I don't carry mine all the time but it does live a lot of time in my work bag, especially if I know I'll be out of the office for a good part of the day.

The great thing with the mini is it's light enough that you don't really notice the weight compared the sketch book or magazine or bundle of drawings it replaced. Would like it to replace notebook as well but so far it doesn't.

I can see how people could live with a larger phone and a couch-puter, but to me a smaller phone and iPadmini with a desktop workhorse is the right mix for me.
Rating: 1 Votes
Posted: 26 weeks ago
The "Bigger" the "Better"...

I want a 10" Smartphone and 20" Tablet, Apple just can't seem to give people what they want - how elitist... :eek:





;)
Rating: 1 Votes

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