Media event set for September 9, launch likely ~10 days later.
Apple Supports 'Hour of Code' Campaign for Students with Free Workshops in U.S. Retail Stores
The broader initiative is sponsored by the non-profit Code.org with the backing of a wide variety of political, corporate, and personal supporters. The goal of the campaign is to introduce 10 million students to computer programming, with the ultimate goal of every student learning a basic level of programming.
Learn about the campaign to get students involved in a one-hour introduction to computer science, designed to demystify code and show that anyone can learn the basics of programming. Visit code.org or attend a special Hour of Code workshop at any U.S. Apple Retail Store on December 11, 5 p.m.Steve Jobs makes a brief appearance at the 1:47 mark of the promotional video for the event, by way of a 1995 clip from "Steve Jobs: The Lost Interview".