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Nearly Half of Surveyed U.S. Teens Using iPhones, Over One-Third Using iPads

Piper Jaffray analyst Gene Munster today released the results of his semi-annual survey of U.S. teenagers, finding that iPhone and iPad usage remains strong among the 5,200 teens included in the study. According to the report, 48% of teens now report that they are using iPhones, up from 40% just six months ago.
We believe this demonstrates that Apple remains the top choice for teens despite more competition from Samsung. Additionally, the survey demonstrated that 62% of teens expect their next phone to be an iPhone, which we believe shows that the iPhone has loyalty amongst teens. In terms of Android, 23% of teens expect their next phone to be an Android device, up from 22% in Fall 2013. We believe that the Samsung Galaxy S3 and eventually the S4 are taking share from other Android devices, but little from Apple in terms of the teen demographic.
piper_jaffray_teen_survey_apr13
In looking at tablets, 51% of teenagers now report using a tablet, up from 44% six months ago. Of those 51%, 63% are using full-size iPads and 5% are using iPad minis, meaning that nearly 35% of teenagers in the survey are currently using Apple tablets.
For those teens that expect to purchase a tablet in the next 6 months, 68% said they plan on buying an iPad, thus it appears that Apple should be able to maintain its tablet share. The iPad Mini is beginning to show its impact as the 68% of those who plan to purchase break down into 54% for full sized iPads and 14% for iPad Minis. We would expect the iPad Mini to continue to cannibalize the full sized iPad in our continuation of the survey as we expect the breakdown in sales to reach 50/50 in the March quarter.
Samsung has attempted to play up its appeal with younger consumers through ads portraying the iPhone as uncool, with one ad poking fun at Apple fans waiting in line for the latest gadget by showing one Samsung user in the line actually saving a spot for his parents. But Piper Jaffray's results suggest that the iPhone and iPad brands remain strong with U.S. teenagers, with Apple undoubtedly planning for those users to become lifelong Apple customers as they become locked into the company's app and content ecosystem.

Top Rated Comments

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18 months ago
Apple is doomed.

/s
Rating: 13 Votes
18 months ago

I was just in Asia and the vast majority of people we saw were on the Galaxy Note II. Apple needs to step it up on the innovation curve otherwise I think there's a rocky road ahead.


This topic says the United States I believe.
Rating: 11 Votes
18 months ago

Hardly a ground breaking survey when only 5200 teens were surveyed!


http://en.wikipedia.org/wiki/Sampling_(statistics) (http://en.wikipedia.org/wiki/Sampling_(statistics))
Rating: 8 Votes
18 months ago
I wasn't allowed to own a tamagotchi until I was 18.
Rating: 7 Votes
18 months ago

simple minded people like simple to use things


Show us how complicated your toilet is, please.
We need to know how a sophisticated person poops!
Rating: 7 Votes
18 months ago
So in 10-20 years when these teens become parents, will their kids think Apple is uncool because "that's what my parents used"?

Hmmm.
Rating: 6 Votes
18 months ago
simple minded people like simple to use things
Rating: 6 Votes
18 months ago
Uhuh, you were in "Asia". I think you need to define where in Asia you were at, because Asia is pretty big and consist of many countries.

I just came back from Thailand, and the majority of the people had an iPhone 5 (Yes I was surprised), or iPhone 4/4S. Also noticeably owned were also Galaxy's, but definitely not as much as iPhones. iPads were everywhere. This was also the same in Japan and HongKong, although I'm pretty sure I saw more Galaxy's being owned in HongKong.

BTW, it was great that I can get a nano sim and a week of 1GB 3G usage (ultd. edge speeds afterwards) for my iPhone 5 for equivalent of $7USD, and a second week for another $5-6USD. That's including the nano sim card, at the Bangkok International airport!

I was just in Asia and the vast majority of people we saw were on the Galaxy Note II. Apple needs to step it up on the innovation curve otherwise I think there's a rocky road ahead.

Rating: 6 Votes
18 months ago
News article: "Apple mobile devices are very popular among US teens"

A dozen MacRumors geniuses scramble to post: "Yeah, but what happens when that changes and the thing which is true isn't true anymore? heh, I thought so"

Ok, thats a Wikipedia article on sampling. Care to elaborate on why you posted that and quoted me?


If you can't figure out why it was posted, you won't understand the content of the link. Don't worry about it.

Ive had my S3 for a year. It took 5 minutes to root and about 15 minutes to get my homescreen the way I wanted it. No customs roms or such like for me.


So you saying that it's . . . simple, and that's a good thing? Just checking.
Rating: 5 Votes
18 months ago

It might be. There is one big problem with teens - they become non-teens very quickly. And new generation of teens may prefer "Pepsi". Also, teens represent such a small percentage of the population that any survey about the share of any particular product among them tells a lot about teens but not so much about the product.


Generally when people adopt a brand they stick with it.
Rating: 5 Votes

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