Media event set for September 9, launch likely ~10 days later.
iTunes in the Cloud for Movies Goes Live in 11 New European Countries, Also for TV Shows in France
As noted by French site iGen [Google translation], France has also seen iTunes in the Cloud support go live for TV shows.
iTunes in the Cloud was first launched for music in June 2011 in the United States, with Apple adding movie and TV show support for U.S. users in March 2012. Movie coverage has been gradually expanded since that time, with today's additions bringing the total to nearly 100 countries.
iTunes in the Cloud support for TV shows remains much more limited, with France becoming just the fifth country to see the feature, joining Australia, Canada, the United Kingdom, and the United States.