Apple Introduces New Apple TV Set-Top Box with 1080p Video and Updated Interface

As expected, Apple today introduced an updated Apple TV offering support for 1080p video, which is now also available through the iTunes Store. The company is also rolling out an updated interface for the set-top box, with icon-based category buttons and large billboard-style artwork for content.


The new Apple TV maintains the same $99 price tag as its predecessor and is available for pre-order today. It launches on March 16th.

“People are going to love streaming movies and TV shows in 1080p with the new Apple TV, and photos look beautiful displayed at the maximum resolution of your TV,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Apple TV is easier than ever to use with its new icon-based interface and the ability to access your purchased movies, TV shows and music right from iCloud.”

Apple's iCloud services have also been updated to support 1080p video, allowing users to stream their content to any linked device including the new Apple TV. AllThingsD notes, however, that not all studios are participating in the iCloud video streaming, with Fox and Universal having to hold out due to agreements with HBO.

Related Roundups: Apple TV, tvOS 13, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

(View all)
Avatar
109 months ago
To bad a new version of Handbrake was released one week ago. Now have to wait another year for an ATV3 preset.
Score: 13 Votes (Like | Disagree)
Avatar
109 months ago
If an A5 chip and 1080p are the only new features, and the new UI is available to me, I'll hang onto my 2nd gen Apple TV for a little bit longer.
Score: 12 Votes (Like | Disagree)
Avatar
109 months ago
Original Apple released in 2007

After all these 2 years?


Original Apple TV was released January 9th 2007 - according to Wikipedia.
Score: 12 Votes (Like | Disagree)
Avatar
109 months ago
So can we upgrade the older iTV version 2 system to run this new interface? Is the only difference the 1080P?
Score: 11 Votes (Like | Disagree)
Avatar
109 months ago

PS3 + 1TB internal stacked with video + PMS software + Mac > ATV... still.

Unless Apple has something in that thing which they didn't reveal, it's still not besting the PS3. Pity, but then the PS3 with Playstation Media Server is superb.


Really??

Hmmm

250ish for PS3
100ish for 1TB HD ... Unless the prices have dropped back to the proper levels.
300 or more for a used Mac capable of running windows virtually

SO!

A $650 investment outdoes a $99 box.. Shocking! :eek:
Score: 8 Votes (Like | Disagree)
Avatar
109 months ago
Now I buy one. Finally after all those years.
Score: 8 Votes (Like | Disagree)

Top Stories

Apple Warns Against Closing MacBooks With a Cover Over the Camera

Friday July 10, 2020 11:12 am PDT by
Apple this month published a support document that warns customers against closing their Mac notebooks with a cover over the camera as it can lead to display damage. Image via Reddit Apple says that the clearance between the display and the keyboard is designed to very tight tolerances, which can be problematic. Covering the camera can also cause issues with automatic brightness and True Tone....

iPhone Users Who Experienced 'Batterygate' Can Now File to Receive Around $25 Settlement From Apple

Monday July 13, 2020 6:50 am PDT by
Earlier this year, Apple agreed to settle a U.S. class action lawsuit that accused the company of "secretly throttling" older iPhone models. Now, eligible iPhone owners are beginning to be notified about their legal rights and options. Under the proposed settlement, Apple will provide a cash payment of approximately $25 to each eligible iPhone owner who submits a claim, with its total payout ...

Possible 'iPhone 12' Battery Certifications Suggest Lower Capacities Than iPhone 11 Series

Monday July 13, 2020 4:22 am PDT by
MySmartPrice has spotted certifications for three new Apple batteries that it believes could be for the upcoming iPhone 12 lineup, despite them being less capacitive than the batteries in the current iPhone 11 series. The batteries are identified with the model numbers A2471, A2431, and A2466, and appear on Safety Korea, China's 3C, and the Danish agency UL Demko. Apple is expected to...

Google to 'Dramatically' Improve Chrome Impact on Mac Battery Life

Sunday July 12, 2020 1:56 pm PDT by
Google will address long-standing battery life issues, particularly on Mac devices, reports The Wall Street Journal. Chrome will improve "tab throttling" by better prioritizing active tabs and limiting resource drain from tabs open in the background. This is said to have a "dramatic impact on battery and performance." Google has reportedly been performing early tests on Mac laptops in...

Arm-Intel-PowerPC Universal Binaries Are Possible

Saturday July 11, 2020 1:42 pm PDT by
Casual MacRumors visitors may not realize that we have a very active PowerPC forum where users discuss issues related to PowerPC Macs that have not been produced since 2006. Threads range from hardware upgrades and software options to nostalgia: Photo by AphoticD Apple's recently announced transition to Apple Silicon (Arm) based Macs raised some interesting questions about future support...

Apple Pays Samsung an Estimated $950 Million for Missing OLED Panel Purchase Targets

Monday July 13, 2020 10:03 am PDT by
Apple in the second quarter of 2020 paid Samsung approximately $950 million for not meeting OLED panel purchase goals established in agreements between the two companies, according to display analysts at Display Supply Chain Consultants. Samsung last week shared guidance on revenue and operating profit for the second quarter of 2020, which included a one-time gain related to its display...

Apple Shares Humorous 'Working-From-Home Thing' Video

Monday July 13, 2020 9:31 am PDT by
Apple today shared a funny video focused on the problems that people working from home have to deal with, including noisy children, chaotic schedules, communication issues, and more. The video focuses on showing off Apple products and their capabilities that can be useful when working from home, such as the ability to scan a document with an iPhone, mark up a PDF, Siri Reminders, and more.The...

SoftBank Considering Possible Sale of Arm Holdings as Apple Gears Up for Arm-Based Macs

Monday July 13, 2020 2:00 pm PDT by
SoftBank, the company that owns chip designer Arm Holdings, is exploring options that include a full or partial sale or a public offering, reports The Wall Street Journal. SoftBank is working with Goldman Sachs Group as an advisor, and the explorations are at an early stage. The Wall Street Journal says that it's unknown how much interest there would be in Arm from financial or industry...

Rumor Suggests New Apple App for Windows Could Be Coming Soon

Tuesday July 14, 2020 1:54 am PDT by
Apple could be working towards the release of a new app for Windows 10, according to a report this week from an Italian website. The blog Aggiornamenti Lumia suggests that an app from Apple is "coming soon" to the Microsoft Store, but stops short of providing additional details. Apple still maintains a Windows version of the iTunes app, which has been discontinued on Mac and replaced by...

Deals: Amazon Taking $400 Off 16-Inch MacBook Pro, Starting at New Low Price of $1,999.99 for 512GB

Monday July 13, 2020 5:34 am PDT by
Amazon has introduced a new low price on Apple's 16-inch MacBook Pro today, including both 512GB and 1TB models. Starting with the 512GB model (2.6GHz 6-Core, 16GB RAM), you can get this notebook for $1,999.99, down from $2,399.00. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....