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Disney CEO Remembers Relationship with Steve Jobs

Today at the Hollywood Radio and Television Panel, Disney CEO and Apple board of directors member Bob Iger discussed his relationship with Steve Jobs, according to The Wrap.

Jobs became Disney's largest shareholder after he sold Pixar to Disney for $7.4 billion, which also set the stage for Disney's acquisitions of Marvel and Lucasfilm later on. Iger recalled that the deal almost never happened because of Jobs' disagreements with previous Disney CEO Michael Eisner. When Iger took over, one of the first things he did was call Jobs.
"I don't even remember it being totally premeditated," Iger said. "I just decided to call my parents and my grown daughters in New York and a couple of good friends and Steve."
He asked Jobs if their relationship could be salvaged, but Jobs responded that he felt that Iger was just more of the same, although he agreed to talk anyway. The rest is history as Pixar was sold to Disney and Iger and Jobs' relationship, and by extension Disney and Apple's relationship, improved.

Iger said Jobs was "relentlessly" honest and that he would call Jobs on Saturday nights to find out if the latest Disney movies "sucked." Iger went on to say that Jobs' directness was infectious and that he told Jobs how much Disney needed Pixar to improve its animation offerings. He later learned, after reading Walter Isaacson's biography of Jobs, that Jobs had been impressed by Iger's honesty.

Jobs has had a major impact in the world of animation as well as Disney and Pixar's fortunes. In November, Pixar named its main building after Jobs.

Top Rated Comments

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22 months ago
$7.4 billion is good for a healthy relationship. :)
Rating: 4 Votes
22 months ago
Bob Iger is a great CEO, and glad to have him as a part of the Apple team.

A note of interest: Iger bought $1 Million worth of AAPL shares when it was at $375 during the time it pulled back to the mid $300's in late 2011 from the $400+ area, with all the same fear mongering stories we have now.

He just bought $1 Million more AAPL shares at $575-ish recently, before the stock started going downwards again.

IMO if that's not a vote of confidence, then I don't know what is. A brilliant businessman and visionary like Iger doesn't do something like that for nothing.

Then again, Wall Street punishes Apple for one of the most impressively performing quarters in corporate history while the stock is at a 10 P/E.... that's right, not a 100 P/E, but a 10 P/E (and a 6 when you back out cash), not to mention Apple's best quarter of all time, so it's all becoming clear who the "idiots" are.
Rating: 2 Votes
22 months ago
Two CEO's, both at the top of their game, who appeared to have a genuine respect for each other, even more noteworthy as Steve was deep down, known to be scornful of many, who didn't see things his way.
Rating: 1 Votes
22 months ago
"He asked Jobs if their relationship could be salvaged, but Jobs responded that he felt that Iger was just more of the same, although he agreed to talk anyway."

Maybe they shouldve tried counceling?
Rating: 1 Votes
22 months ago


Jobs became Disney's largest shareholder after he sold Pixar to Disney for $7.4 billion, which also set the stage for Disney's acquisitions of Marvel and Lucasfilm later on.



How did the sale of Pixar set the stage for Disney's acquisition of Marvel and Lucasfilm?
Rating: 1 Votes
22 months ago

Holy airbrushing batman!


Hey, I'd hit it. Rich, successful, and moderately attractive for a guy in his demographic. Yeah, I'd be his *****. (then again, I have no shame, just get me a black Amex, Range Rover HSE, Mercedes SL w/ driver, a townhouse, home in Tuscany...)
Rating: 1 Votes

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