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Apple Continues to Hold More Than Half of U.S. Smartphone Sales

Research firm Kantar Worldpanel today issued a report indicating that Apple continued to maintain its position as the best-selling smartphone platform in the United States during the fourth quarter of 2012. Kantar Worldpanel, which releases its rolling quarterly data on a monthly basis, indicated that Apple retook the lead from Android in the August-October period and gathered a majority share for the first time in the September-November period.


Looking at year-over-year comparisons, iOS increased its market share in the final quarter of 2012 to 51.2% from 44.9% in the same quarter the previous year. Android sales remained almost constant at just over 44%, with nearly all of Apple's gains coming at the expense of Research in Motion and other smaller players.
“Apple’s continual improvement is thanks to both the iPhone 5 and older models attracting various customer groups, from repeat Apple buyers, first time smartphone buyers and those coming from other smartphone brands," said Kantar Worldpanel ComTech analyst Mary-Ann Parlato.
Kantar Worldpanel notes that 35% of Apple's sales during the period were to those upgrading from a previous iPhone, with 36% switching from a competitor platform and 30% upgrading from a feature phone to their first smartphone.

Kantar's data comes just as Verizon announced its results for the fourth quarter, revealing that the iPhone represented approximately 63% of the carrier's total smartphone activations.

Related roundups: iPhone 5c, iPhone 5s, iPhone 6

Top Rated Comments

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21 months ago

Wonder what the "Apple will die" crowd will say now.


The US is not their entire market.
Rating: 15 Votes
21 months ago
Wonder what the "Apple will die" crowd will say now.
Rating: 9 Votes
21 months ago

So can someone tell me why my stock is trading below $500 this morning then?


AAPL is an extremely manipulated stock. Large brokerages short and release rumours and otherwise force the prices down, only to increase the pop later (maybe 4Q earnings this time?). The rumour mill and high price/volume makes it easy to ride up and down by hundreds of dollars if you're one of the big guys. I wouldn't take it as any reflection on Apple's actual performance.
Rating: 9 Votes
21 months ago
Thinking RIM will make a bigger comeback this year.


BB10 is looking damn good. No joke.
Rating: 8 Votes
21 months ago
So can someone tell me why my stock is trading below $500 this morning then?
Rating: 7 Votes
21 months ago
This makes those idiots at WSJ look even more embarrassing.
Rating: 5 Votes
21 months ago
I'd rather see a poll that shows they have the highest quality phones instead. I've been a fan and have had every iPhone since the first model in 2007. Nobody had them and it felt like the coolest thing around. I waited up until midnight last September to be one of the first customers to order the iPhone 5. It has so many glitches (Hardware? Software? Both?) that I'm done giving them the benefit of the doubt thinking each instance is a fluke occurrence. To name a few, sometimes the screen just dims itself all the way down but when I open brightness settings, the slider is still all the way to the right. If I manipulate the slider the brightness returns, I'm CONSTANTLY dropping LTE in downtown Portland, OR. Now I get that this could be the fault of my provider, AT&T, but during the time it takes to switch antennas it will sometimes get hung up on NO SERVICE and require a reboot. The last thing I feel like mentioning is that iOS 6 crashes. Often. I don't recall ANY of my other iPhones ever rebooting themselves.

Oh yeah! One more thing. When I answer a call and say "hello", most times I hear nothing because the caller never heard my first "hello" so I have to repeat myself. None of my other iPhones had this delay in connecting the call. What can I do? I'm locked in for 18 more months. Ugh. It's obvious that they are making a ton of phones because the quality has turned to %^#!.
Rating: 5 Votes
21 months ago
The U.S.-market is not important. China and India are important. At least for Apples profits.
Rating: 4 Votes
21 months ago
Teh doomed
Rating: 4 Votes
21 months ago
This is good news.

Too bad these types of articles are kinda misleading. Android still has like 75% of US market share.
Rating: 4 Votes

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