Apple Reportedly Retakes U.S. Smartphone Sales Lead from Android on iPhone 5 Strength

Research firm Kantar Worldpanel shares its latest data on U.S. smartphone sales, calculating that a strong debut from the iPhone 5 has enabled Apple to retake the lead from Android in the race for the top platform. The report pegs Apple's share of the market during the August-October period at 48.1%, compared to 46.7% for Android.

Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, comments: “The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods. This time we predict that Apple will beat its previous high of 49.3% and achieve its highest ever share of the US smartphone market within the next two periods.”

kantar us smartphones oct12

Apple has, however, found stiffer competition from Android internationally, with Android holding 60-80% share in most other markets tracked by Kantar Worldpanel. Notable areas of weakness for Apple include Brazil (0.4%) and Spain (4.0%), but the company continues to perform fairly well in countries such as the the United Kingdom (32.7%) and Australia (29.4%).

The firm's surveys of U.S. iPhone customers finds a healthy 60/40 balance between upgrade buyers and new users, suggesting that Apple is continuing to see loyal customers while also attracting new users with the iPhone 5. According to the report, 92% of current Apple users indicate that they will purchase an iPhone as their next phone.

Related Forum: iPhone

Popular Stories

iOS 26 on Three iPhones

Here's When to Expect the iOS 26 Public Beta

Tuesday July 15, 2025 11:07 am PDT by
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced. Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week. Apple will be releasing...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iPhone 17 Colors

All 15 New iPhone 17 and iPhone 17 Pro Colors Revealed in Latest Leak

Wednesday July 16, 2025 6:50 am PDT by
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September. MacRumors concept In a report for Macworld today, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models. The report includes ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
Apple Hornsby

Apple Store Near Sydney Permanently Closing Later This Year

Monday July 14, 2025 6:14 pm PDT by
Apple today said its store at the Westfield Hornsby shopping mall, in Hornsby, Australia, will be permanently closing in October. Apple Hornsby In a statement shared with Australian tech news website EFTM (via Reddit), Apple said that it has decided not to renew its lease at Westfield Hornsby. Apple said all affected retail employees will be given the opportunity to work at Apple's nearby...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...

Top Rated Comments

goobot Avatar
165 months ago
I live in the UK and a lot of people here are ditching the iphone as the screen is way to small, im sure its only a few but the screen issue is becoming a fact of life.

How is it too small? I remember people bitching it was too big in 2007. It's a phone, get a tablet if you want a big screen IMO.
Score: 53 Votes (Like | Disagree)
ZenErik Avatar
165 months ago
iPhone screen is the perfect size, IMO. I wish premium Android and Windows 8 phones would have the same sized screen. Most of them are too big for me to use with 1 hand.
Score: 30 Votes (Like | Disagree)
Kaibelf Avatar
165 months ago
I live in the UK and a lot of people here are ditching the iphone as the screen is way to small, im sure its only a few but the screen issue is becoming a fact of life.

I prefer to have something fit in my pocket. I do find it ironic how many Europeans complain about America's oversized waistlines, cars, homes, and televisions, yet you posted this.
Score: 23 Votes (Like | Disagree)
GenesisST Avatar
165 months ago
I have nothing against two strong contenders! Of course, they will overtake one another every now and then.

I think that are 4 categories for Android and iOS:
1) Those who prefer iOS
2) Those who prefer Android
3) Those who despise iOS/Apple
4) Those who despise Android/Google

To each his own... Although those in #3 and #4 should get a life...

At this point, RIM and MS should just be included in "others". On the other hand, I welcome them for trying.
Score: 21 Votes (Like | Disagree)
Small White Car Avatar
165 months ago
The mirroring of the two lines is pretty fascinating. They really are fighting over the same people now.

Gone are the days when they could both gain customers away from dumb-phones and both grow at ridiculous rates. Nope, now a sale for you is literally a customer stolen from the other guy.
Score: 21 Votes (Like | Disagree)
odditie Avatar
165 months ago
This graph seems wrong...I'm pretty sure RIM has a negative share at this point.
Score: 19 Votes (Like | Disagree)