Got a tip for us? Share it...

New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Microsoft Acquires Apple Target R2 Studios

In late December, it was reported that Apple was one of three companies, with Google and Microsoft being the others, in talks to acquire home automation firm R2 StudiosThe Wall Street Journal is now reporting that Microsoft has acquired the firm to beef up its Xbox unit.
The company, id8 Group R2 Studios Inc., was created by entrepreneur Blake Krikorian in May 2011. Mr. Krikorian will be joining the Redmond, Wash., software giant with a small team. As part of the deal, Microsoft also acquired some patents owned by the startup related to controlling electronic devices.

The price of the deal couldn't be learned.
R2 has reportedly been working to expand its existing business focused on Android software to control Crestron home automation systems to develop technology for distributing digital media to television sets.

The report notes that Microsoft has been working hard to transform its Xbox platform into a digital media hub, striking deals with HBO, Netflix, YouTube, Comcast, and Time Warner for on-demand and Web video.

Apple is of course also rumored to be interested in the television market beyond its existing Apple TV set-top box. Apple has reportedly been working on both new set-top boxes and Internet-connected television sets as part of an effort to remake the television viewing experience, but progress has been slow due to complicated negotiations with content providers.

Top Rated Comments

(View all)

20 months ago
Microsoft should buy D2 and then merge both companies as a single name to corner the market.
Rating: 38 Votes
20 months ago

Microsoft should buy D2 and then merge both companies as a single name to corner the market.


Expect Apple to acquire C3 and P0 in response.
Rating: 29 Votes
20 months ago
Rating: 13 Votes
20 months ago
What a bad headerline for this article - totally confusing.

And seriously, Apple fans, writing MS as M$ is akin Chris Farley calling John Candy for "fat bastard". It is so ridiculous it's beyond belief - but hey it says a lot about individuals' critical sense and naivité.
Rating: 13 Votes
20 months ago
This is not the droid you're looking for...
Rating: 9 Votes
20 months ago

Looking at M$ over the past few years, I can't help but feel they heard that Google/Apple were looking to buy R2 and decided to rush in and buy it first. :cool:

"R2, get us out of here!"


Nobody should be able to buy stuff before A$$le.
It should, like, be a law, you know, or sumpin'.
Maybe A$$le found out they couldn't trademark
the letter r and the number 2. Sadness.
Rating: 9 Votes
20 months ago

?

That wasn't my point. My point was that M$ doesn't seem to have it together like Apple and Google. So when they heard that Apple and Google were courting R2, they thought "Hey, let's buy it - not sure why, but let's buy it before the others do"

Nice try, though - if you're trying to bait me.


Do you have anything (cited references, friends/family that work for MS or R2) to support this claim?? If not, perhaps you're the one trying to bait folks. Or perhaps you just like to bash MS... if so, that's your prerogative but I think we can all see how biased you are. I guess the RDF is strong in you.
Rating: 8 Votes
20 months ago
Oh good. Ballmer will know what to do with it.
Rating: 7 Votes
20 months ago

What a bad headerline for this article - totally confusing.

And seriously, Apple fans, writing MS as M$ is akin Chris Farley calling John Candy for "fat bastard". It is so ridiculous it's beyond belief - but hey it says a lot about individuals' critical sense and naivité.


Dude, "M$" has been used for years it ain't new and I've seen it on Microsoft forums being used by regular Windows users venting their frustration about something with Microsoft. Don't get your "panties in a bunch".
Rating: 7 Votes
20 months ago
That's what I first read :rolleyes:

Attachment 387683
Rating: 6 Votes

[ Read All Comments ]