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Tim Cook: I've Given Up Physical Keyboards, Use iPad "80% of the Time"

As part of its teaser for tonight's Rock Center interview with Apple CEO Tim Cook, NBC has released a clip with Cook talking about the virtual keyboard built into the iPhone and the iPad. He suggests that Brian Williams should stick with it and trust the autocorrect feature in iOS.

Cook says that he does spend time on the Mac but spends 80% of his time on the iPad. "And of course" Cook says, "I have [my iPhone] with me all the time."


Cook also shares that he gets many emails from customers and loves it because "they talk to you as if you're sitting at their kitchen table." He does share that he sometimes "gets an earful" from dissatisfied customers.

Top Rated Comments

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26 months ago

Waiting for Apple to make this.

Image (http://a.tgcdn.net/images/products/additional/large/e722_cube_laser_virtual_keyboard_for_iphone_inuse.jpg)


They already did. It's called the virtual keyboard, and it's on the iPad, and it's way more convenient than that useless monstrosity you pasted.
Rating: 54 Votes
26 months ago
The virtual keyboard on the iPad is decent, but I feel a lot more productive when working on a physical keyboard. There is no way I can type an 1000 word essay on an iPad :D
By the way, I hated the auto-correcting feature on my iPhone and iPad.
Rating: 52 Votes
26 months ago
Trust Auto-Correct??? If Tim Cook ever leaves Apple, he has a promising career in comedy.
Rating: 49 Votes
26 months ago

The virtual keyboard on the iPad is decent, but I feel a lot more productive when working on a physical keyboard. There is no way I can type an 500 word essay on an iPad :D
By the way, I hated the auto-correcting feature on my iPhone and iPad.


Wow a 500 word essay? Is that the demands of the US education system today :eek:
Rating: 45 Votes
26 months ago
Sure - virtual keyboards are fine for web browsing and the odd email - but dont go overboard - anything else and they are PITA, especially for touch typists. Firstly they need tactile feedback. On a physical keyboard I know if I've typed the wrong letter - cant do that on iPad without looking.
Rating: 40 Votes
26 months ago
Let the paranoid rumors based on misinterpretation begin. I'll start:

WTF? Tim is saying that the iPad and iPhone are fine for 80% of what users need to do? This is a sure sign that Apple plans to discontinue its Mac line, except for maybe one model, which no doubt will start at $3,000. Greedy bas***ds! Apple is doomed. I'm switching back to Windows PCs before it's too late!

[Obligatory ;) emoticon for people who don't read my opening line and think I'm serious]
Rating: 34 Votes
26 months ago
Waiting for Apple to make this.

Rating: 19 Votes
26 months ago
He obviously doesn't do software development.
Rating: 18 Votes
26 months ago

On a physical keyboard I know if I've typed the wrong letter - cant do that on iPad without looking.


But when your keyboard and content are on the same screen, you're looking anyway...
Rating: 16 Votes
26 months ago
So Tim spends 20% of his screen time doing heavy typing? Get that man a secretary!
Rating: 14 Votes

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