Apple Acquired 'Lightning' Trademark from Harley-Davidson

lightning connectorPatently Apple reports on European trademark registration data showing that Apple has acquired at least partial rights to the "Lightning" name used for its new iOS device dock connector from motorcycle manufacturer Harley-Davidson.

The transfer appears to have been required because of Harley-Davidson's ownership of the trademark under Class 28, which includes toys and games.

The explanation for this clash of covered items under Class 028 likely relates to what we pointed out in area # 3 noted above. There it states that there was a "partial transfer." Meaning that Harley-Davidson may have retained the ability to use certain aspects of the trademark relating to the motorcyle parts and so on. The specifics of the partial transfer weren't revealed.

Under Class 28, UPSTO points out that that "This Class includes, in particular: amusement and game apparatus adapted for use with an external display screen or monitor."

It is certainly not unusual for Apple to have to pursue trademark acquisition for its marketing terms, and it frequently seeks to use simple and/or common words that are in many cases already protected by other entities.

One notable recent case involved Apple's efforts to secure the "iPad" trademark in China, an effort that resulted in a $60 million settlement after the trademark's original owner claimed that Apple had originally purchased the mark from the wrong subsidiary. Apple had obtained the U.S. trademark rights for "iPad" from Fujitsu, while the company had previously reached a deal with Cisco for the "iPhone" name.

Top Rated Comments

deppisch Avatar
149 months ago
Has Zeus weighed in on this matter yet?
Score: 12 Votes (Like | Disagree)
bad03xtreme Avatar
149 months ago
I would think that Ford would own the rights to that name since they had the "Lightning" F150's. :confused:

Score: 10 Votes (Like | Disagree)
Bezetos Avatar
149 months ago
What a weird trademark for a motorcycle company to own.

What's weird about it?

Lightning - fast as a lightning - fast motorcycle... Aren't these associations obvious?
Score: 8 Votes (Like | Disagree)
bigcat318 Avatar
149 months ago
One of those trademarks that probably shouldnt have been allowed to begin with. Owning the rights to the names of natural occurences seems ridiculous.
Score: 8 Votes (Like | Disagree)
KnightWRX Avatar
149 months ago
The Buell X1 Lightning was in production from 1999-2002. Harley-Davidson was the majority shareholder in Buell from 1998 until H-D shut them down in 2009. It would make sense that H-D would own the trademark for the name. They could market merchandise with the model's name on them as well.

Also, H-D absolutely sells & licenses their logos and trademarks on items such as eyeglasses and video games. To say that these items "would have nothing to do with Harley-Davidson" is inaccurate.

Image (http://www.totalmotorcycle.com/photos/2002models/2002-Buell-LightningX1.jpg)
The first sensible post I've read this entire thread.

Understands trademark limitations (a Ford F-150 is not the same class as iPads/motorcycles), understands why Harley owns the Lightning trademark (through Buell) and understands why Harley owns the lightning trademark in the "toys and games" class (merchandising).

Bravo sir. If every poster on this forum were like you, threads wouldn't last passed page 1.

----------

Am I the only one who is sick of trademarks for words other than company names?

I'm not. I wouldn't want the whole shelve of razor blades to say "Mach 3" everywhere and have to hunt down those made by Gilette by inspecting each box individually.
Score: 6 Votes (Like | Disagree)
FPCat Avatar
149 months ago
Clearly this means Apple will start making motorcycles in the future. Remember they made a deal with Apple Corps./The Beatles promising they wouldn't start going into music
Score: 6 Votes (Like | Disagree)

Popular Stories

Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature 1

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
macbook pro purple february

Best Buy Introduces Record Low Prices on Apple's M3 MacBook Pro for Members

Thursday April 25, 2024 7:41 am PDT by
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...