Apple Integrating Yelp Check-Ins Directly into iOS 6 Maps
Apple shared during the event that local search and business listings for the new Maps app will include Yelp integration, and Bloomberg now notes Apple's iOS 6 developer materials reveal that users will be able to use Yelp check-ins directly in the app. While the information has been known since the release of iOS 6 beta materials, Bloomberg's report is bringing it much broader exposure today.
Apple Inc. (AAPL)’s upcoming iPhone map application will include Yelp Inc. (YELP)’s “check-in” feature to let users broadcast their whereabouts to friends, according to materials Apple distributed to software developers.Mobile check-in services such as those offered by Foursquare, Facebook, and Yelp have become increasingly popular as social smartphone users seek ways to share their daily activities with their friends and document places they've visited.
Apple Maps, which will replace Google Inc. (GOOG) as the default location service in software set to debut later this year, will allow users to communicate through Yelp without exiting the map and opening a new app, the materials show.
By integrating features such as Yelp, Siri, and Flyover 3D imagery into its Maps app, Apple hopes to compete favorably with the Google Maps app that has been used in iOS since the launch of the original iPhone in 2007. Apple will also include turn-by-turn navigation with traffic support in the new app, features that Google has already deployed in its mapping application for Android devices but so far implemented only partially or not at all on iOS.