While Apple has worked hard to build its in-house mapping expertise, the company still needs to rely on some outside partners to assist it with the massive project of developing its own mapping and turn-by-turn navigation services. A number of observers noted references to "TomTom and others" in various locations within Apple's new Maps app for iOS 6, and now the mapping company has confirmed in a brief press release that it has indeed struck a deal with Apple.
TomTom has signed a global agreement with Apple for maps and related information. No further details of the agreement will be provided.
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The Associated Press noted earlier today that TomTom's stock was up 12% on the news, with it now approaching gains of 15% for the day.
(Thanks to Travis for the image!)
Top Rated Comments
Its going to be even better on that larger iPhone screen.
I used the maps this morning. It was pretty good...of course it had bugs, but its definitely good to say this is Apple's first go at Maps.
Its going to be even better on that larger iPhone screen.
What TomTom brings is excellent traffic data, which they charge an annual subscription for within their app; which is now included in iOS6. That's money right there.
charge?? I get TomTom map updates and have't pay for them at all. I just paid for the app and that's it.
I would expect seeing new functionality in the Mapping app every once in a while.