Apple Execs Cook, Schiller, and Oppenheimer Sell Millions in Shares as RSUs from 2008 Vest - MacRumors
Skip to Content

Apple Execs Cook, Schiller, and Oppenheimer Sell Millions in Shares as RSUs from 2008 Vest

by

Three Apple executives sold millions of dollars in Apple shares after restricted stock units awarded in 2008 vested. The three executives were Apple CEO Tim Cook, Apple CFO Peter Oppenheimer, and marketing chief Phil Schiller. The sales were disclosed in mandatory SEC filings.

aaplstockgrowth
- Tim Cook sold 106,640 shares at an average price of $600.79/share, after having 93,360 shares withheld for tax purposes. He netted $64 million.

- Peter Oppenheimer sold 80,147 shares at an average price of just under $599/share, after having 69,853 shares withheld for tax purposes. He netted just under $48 million.

- Phil Schiller sold 64,151 shares at an average price of $602.66/share, after having 55,849 shares withheld for tax purposes. He netted $38.66 million.

A restricted stock unit, or RSU, is a form of compensation valued in terms of company stock, but the stock is not issued at the time of the grant. Instead, it's meant as an enticement for senior management to stay with the company. The shares in question were originally awarded in September of 2008, likely as part of an annual bonus. When they vested on March 24 of this year, each RSU was converted to a single share of AAPL stock.

The executives used a Rule 10b5-1 trading plan to manage the sales of the shares. The regulation allows executives with insider knowledge of the company to control the purchase or sale of stock ahead of time so as to avoid any accusation of insider trading.

Apple executives Bob Mansfield and Scott Forstall also had large RSU awards vest this month, but their shares weren't sold immediately.

Top Rated Comments

jlgolson Avatar
189 months ago
"Raghghghghg 1%."

"That's more money than anyone needs in a lifetime, they should give it all to charity."

"Think of the poor Chinese workers at Foxconn!"

"They worked hard for their money and they have created a lot of value for the shareholders."

"Who are we to criticize others for their success?"

"They'll pay a huge amount of money in taxes, so we all get something from their success."

Did I cover all the bases?
Score: 16 Votes (Like | Disagree)
189 months ago
"Raghghghghg 1%."



Did I cover all the bases?

missed the big one. They earned it and and added to the net worth of millions of shareholders and employees.
Score: 9 Votes (Like | Disagree)
189 months ago
I think they can live comfortably now even with the high gas prices.
Score: 6 Votes (Like | Disagree)
rdowns Avatar
189 months ago


What will happen afterwards is what should concern us. Is the management style changing after this? Focus on enjoying the well earned money and other people will take over? Slacking becomes Apple's internal doom?


Where do people get this stuff?
Score: 5 Votes (Like | Disagree)
jlgolson Avatar
189 months ago
What people? What stuff?

The Apple executives got their money by selling their shares.

My comments come from McGiord's mind.
They own many, many more shares that they haven't yet sold, and plenty of Apple execs have sold shares before this. It isn't the first time someone has cashed in.

That said, there's nothing wrong with diversification.
Score: 4 Votes (Like | Disagree)
dwman Avatar
189 months ago
I'll admit I don't understand the stock market, but why doesn't selling this many shares cause the stock price to bomb, when selling only 100 shares causes it to drop 9% (https://www.macrumors.com/2012/03/23/apple-stock-trading-halted-briefly-on-sudden-9-drop/)?

I think that had more to do with a glitch then the actual sale of shares.
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone Ultra Fold Feature

Foldable iPhone Development History and Price Revealed in New Report

Tuesday September 8, 2026 5:55 am PDT by
Former Apple CEO Tim Cook played a major role in the development of the foldable iPhone, which could reach around $3,000 with storage upgrades, according to new details shared by Bloomberg's Mark Gurman. Early in the development of the foldable iPhone, the company reportedly targeted a starting retail price of $1,999, hoping to come under the "potentially controversial $2,000 barrier." The...
tim cook john ternus apple ceo

Tim Cook Comments on His Final Day as Apple CEO

Monday August 31, 2026 8:39 am PDT by
Tim Cook will be stepping down as Apple's CEO on September 1, with the company's hardware engineering John Ternus set to take over. With the transition set to take place tomorrow, there have been quite a few headlines about Cook lately. Subscribe to the MacRumors YouTube channel for more videos. The latest story comes from 9to5Mac, which said it has obtained Cook's full memo to Apple...
Tim Cook Apple Logo

Tim Cook Won't Appear in Apple's September 9 Event Video

Monday September 7, 2026 2:27 am PDT by
Tim Cook will attend the screening for Apple's "Surprise and Shine" event this Wednesday, but he will not feature in the event video itself, according to sources cited by Bloomberg's Mark Gurman. Cook stepped down as Apple CEO on September 1 to become executive chairman of the company, paving the way for John Ternus to take over the top job. In his latest Power On newsletter, Gurman said that...
Latest Stories
Beats 360 Deliver Customizability and a Revamped Over-Ear Headphone Design
Beats 360 Deliver Customizability and a Revamped Over-Ear Headphone Design
44 minutes ago
Massive Discounts Hit 2026 MacBook Pro, Save Up to $600 on Amazon
Massive Discounts Hit 2026 MacBook Pro, Save Up to $600 on Amazon
1 hour ago
Apple Planning to Bring iPhone Duo Display Tech to Pro in 2029
Apple Planning to Bring iPhone Duo Display Tech to Pro in 2029
1 hour ago
Apple Announces 'Tap to Pay on iPhone' Availability in 8 More Countries
Apple Announces 'Tap to Pay on iPhone' Availability in 8 More Countries
1 hour ago
New Mac Mini and Mac Studio Now Available for Same-Day Pickup at Apple Stores
New Mac Mini and Mac Studio Now Available for Same-Day Pickup at Apple Stores
3 hours ago
Apple Still Working on Anti-Snatching Feature That Locks Stolen iPhones
Apple Still Working on Anti-Snatching Feature That Locks Stolen iPhones
3 hours ago
Apple Quietly Excludes Older iPhones From New Camera Feature
Apple Quietly Excludes Older iPhones From New Camera Feature
4 hours ago
App Switcher Returns in watchOS 27.2 Beta With New Launch Gesture
App Switcher Returns in watchOS 27.2 Beta With New Launch Gesture
6 hours ago
Apple Music Hall Spatial Audio Venue Opens in Battersea Power Station
Apple Music Hall Spatial Audio Venue Opens in Battersea Power Station
7 hours ago
Apple CEO John Ternus Talks iPhone Duo Design, Siri AI, and Becoming CEO
Apple CEO John Ternus Talks iPhone Duo Design, Siri AI, and Becoming CEO
16 hours ago
You Can No Longer Downgrade From iOS 27 to iOS 26
You Can No Longer Downgrade From iOS 27 to iOS 26
16 hours ago
macOS 27.2 Beta Brings New Volume and Brightness Sliders
macOS 27.2 Beta Brings New Volume and Brightness Sliders
17 hours ago
GM Wants You to Know It Still Plans to Ditch Apple CarPlay in Future EVs
GM Wants You to Know It Still Plans to Ditch Apple CarPlay in Future EVs
19 hours ago
iPhone 14 Pro vs. iPhone 18 Pro Buyer's Guide: Should You Upgrade?
iPhone 14 Pro vs. iPhone 18 Pro Buyer's Guide: Should You Upgrade?
21 hours ago
Apple Seeds Second macOS Golden Gate 27.2 Beta to Developers
Apple Seeds Second macOS Golden Gate 27.2 Beta to Developers
21 hours ago
Apple Releases Second iOS 27.2 Beta
Apple Releases Second iOS 27.2 Beta
21 hours ago
Apple Releases Second watchOS 27.2, tvOS 27.2 and visionOS 27.2 Betas
Apple Releases Second watchOS 27.2, tvOS 27.2 and visionOS 27.2 Betas
21 hours ago
M4 iPad Air Now Starting at $649 on Amazon, Save Up to $149
M4 iPad Air Now Starting at $649 on Amazon, Save Up to $149
22 hours ago
New Mac Mini Reviews: A Good But No Longer 'Insanely Great' Deal
New Mac Mini Reviews: A Good But No Longer 'Insanely Great' Deal
22 hours ago
Some iPhone 18 Pro Users Experiencing Face ID Issues
Some iPhone 18 Pro Users Experiencing Face ID Issues
23 hours ago
Pin Music to the Top of Your Apple Watch Music Library
Pin Music to the Top of Your Apple Watch Music Library
23 hours ago
Apple Smart Home Display Coming as Soon as Next Month
Apple Smart Home Display Coming as Soon as Next Month
23 hours ago
OWC's Best Mac Accessories Are on Sale Just for MacRumors Readers
OWC's Best Mac Accessories Are on Sale Just for MacRumors Readers
1 day ago
New Mac Studio's Biggest Upgrade Isn't the M5 Ultra Chip, Review Says
New Mac Studio's Biggest Upgrade Isn't the M5 Ultra Chip, Review Says
1 day ago
How to Force Quit Apple Watch Apps in watchOS 27
How to Force Quit Apple Watch Apps in watchOS 27
1 day ago
New Mac Mini and Mac Studio Launch Tomorrow
New Mac Mini and Mac Studio Launch Tomorrow
1 day ago
Apple Watch Series 12 and Ultra 4 May Have Hidden Flash Storage
Apple Watch Series 12 and Ultra 4 May Have Hidden Flash Storage
1 day ago
iPhone 20 Pro Display Sizes Leak Ahead of 2027 Launch
iPhone 20 Pro Display Sizes Leak Ahead of 2027 Launch
1 day ago
Apple Watch Series 12 and Ultra 4 Owners Report Unexpected Reboots
Apple Watch Series 12 and Ultra 4 Owners Report Unexpected Reboots
1 day ago
iFixit Shares iPhone 18 Pro Teardown With Inside Look at New Features
iFixit Shares iPhone 18 Pro Teardown With Inside Look at New Features
1 day ago